I was going to suggest Indiana Jones’s hat, but instead I’ll propose the Indiana Jones typography as the film’s most enduring legacy - the bold sans-serif caps in a tapering curve with colour grading from white to yellow to red. It even identifies itself as Indiana Jones font.
The Indiana Jones font has become shorthand to convey that you are about to see some sort of pre-modern action-adventure-archaeology thing. Its use ranges from Duck Tales, B movies, C or D movies and heritage education. Given the popularity of the franchise you’d have to say its got global recognition.
Yes, but the franchise’s popularity and the font’s distinctiveness made it well-known to people who otherwise never saw a pulp mag, and the lettering communicates a specific set of meanings and expectations regardless of content. That’s why it is iconic.
Actually, the scrolling green characters and other cyberpunk imagery was heavily influenced by the anime Ghost in the Shell. The Matrix made it work in live action.