# The Doors' Touch Me "Stronger than dirt?" **URL:** \ **Category:** Cafe Society\ **Created:** [July 2, 2003, 3:44pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788 "2003-07-02T15:44:56Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![rsvp9146](https://avatars.discourse-cdn.com/v4/letter/r/c2a13f/32.png) [@rsvp9146](https://boards.straightdope.com/u/rsvp9146)\ **Post date:** [July 2, 2003, 3:44pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/1 "2003-07-02T15:44:56Z")
WHat the hell are they saying at the very end of the song Touch Me. All i ever hear is “Stronger than Dirt” ---
**Author:** ![byomtoob](https://avatars.discourse-cdn.com/v4/letter/b/85f322/32.png) [@byomtoob](https://boards.straightdope.com/u/byomtoob)\ **Post date:** [July 2, 2003, 3:51pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/2 "2003-07-02T15:51:25Z")
It IS “Stronger than Dirt”. It was the tagline to a radio and/or TV commercial for AJAX laundry detergent. The whole line is “AJAX, laundry detergent, is stronger than dirt!”. ---
**Author:** ![dropzone](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dropzone/32/7515_2.png) [@dropzone](https://boards.straightdope.com/u/dropzone)\ **Post date:** [July 2, 2003, 6:06pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/3 "2003-07-02T18:06:57Z")
I’ve never noticed them singing it because I’m always singing it myself. Those four notes just pull it out of somebody of a certain age. ---
**Author:** ![astorian](https://avatars.discourse-cdn.com/v4/letter/a/ad7895/32.png) [@astorian](https://boards.straightdope.com/u/astorian)\ **Post date:** [July 2, 2003, 6:21pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/4 "2003-07-02T18:21:42Z")
When I was a kid, back in the 1960s, Ajax Laundry Detergent commercials always featured a white knight on a horse. He’d go riding past people in dirty clothes, you’d hear a deep voice singing “stronger than dirt,” and zap! The clothes would be fresh and clean. The Doors were just making fun of a popular TV commercial. ---
**Author:** ![dantheman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dantheman/32/9421_2.png) [@dantheman](https://boards.straightdope.com/u/dantheman)\ **Post date:** [July 2, 2003, 6:32pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/5 "2003-07-02T18:32:54Z")
Dang. I always thought it was “stronger than blood.” ---
**Author:** ![gobbles](https://avatars.discourse-cdn.com/v4/letter/g/45deac/32.png) [@gobbles](https://boards.straightdope.com/u/gobbles)\ **Post date:** [July 2, 2003, 6:50pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/6 "2003-07-02T18:50:36Z")
Being an avid Doors fan, I tend to read a lot about them. (No, not the “New Doors” the originals, man.) I once read a story, explaining the Stronger than dirt line, and explained it that a certain company approached Jim about using his song in a commercial and he refused and then proceeded to make fun of it in this song. I have also read that a company DID use one of their songs in a commercial (for some reason a tire commercial rings in, but I think that’s the movie interfering with truth), without his permission (was this before royalties were an issue?) and to get back at corporations in general, he chose a familiar tag line to mock them. No telling if this true, can anyone verify this? ---
**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\ **Post date:** [July 2, 2003, 7:25pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/7 "2003-07-02T19:25:14Z")
I doubt it was before royalties, but sometimes stuff like that happens without permission. ---
**Author:** ![Mephisto](https://avatars.discourse-cdn.com/v4/letter/m/48db29/32.png) [@Mephisto](https://boards.straightdope.com/u/Mephisto)\ **Post date:** [July 2, 2003, 10:49pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/8 "2003-07-02T22:49:24Z")
**gobbles** , I believe that the company that used a Doors song without Jim Morrison’s knowledge was Buick. I thought the tougher than dirt line was just the guys goofing off in the studio. ---
**Author:** ![Jerrybear](https://avatars.discourse-cdn.com/v4/letter/j/8c91f0/32.png) [@Jerrybear](https://boards.straightdope.com/u/Jerrybear)\ **Post date:** [July 2, 2003, 11:01pm UTC](https://boards.straightdope.com/t/the-doors-touch-me-stronger-than-dirt/185788/9 "2003-07-02T23:01:39Z")
I also think it was Buick who used Light My Fire in a commericial. In the Oliver Stone “Doors” movie, there is a scene where the ad comes on a TV that Morrison is watching and he heaves it out a window just like Brett Favre throwing a TD pass.