WTF happened to my post? Here it is…thank goodness for the “back” button!
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News stories should have no bias whatsoever. None. And while that is impossible for fallible human beings to achieve in practice, it still must remain the goal for journalists. A media organization (under most circumstances) can free itself from this “burden” and “report” any way it wishes simply by acknowledging that they are not journalists. There is no shame in admitting that. Just call a spade a spade.
News is reported for media consumers to learn facts about events. Opinions only cloud the message. In communication theory such interference and distraction from the intended message is called “noise”. Journalists strive to eliminate as much “noise” as possible in their stories so that the maximum amount of the message gets through.
As you have pointed out upthread, newspapers especially have always been known for their biases. This is as it should be because newspapers are private enterprises intended to deliver the messages of their publishers. In modern newspapers in the USA (at least) this is still true but the bias is largely contained in the editorial pages because journalists have an ethical obligation to be as objective as possible when reporting news items.
Putting a disclaimer next to a news item that the writer is writing with a (for example) right-wing or left-wing slant is the same as putting a disclaimer that the writer is not a journalist. If there is any foreknowledge that an item is being prepared with such a slant then the correct measure is not to print a disclaimer, but rather not to run the story at all and not to employ writers who do not abide by the ethics of objective reporting.
The other area where bias comes into play (and is acceptable to some extent) in print media is in story selection. You may see more pro-union stories in a left-leaning newspaper, for example. But the bias should be limited the decision to cover a union strike rally instead of the concurrent 103rd Annual Robber-Barons Ball (e.g.), NOT in actually WRITING the piece with a pro-union bias.
Broadcast media is a different kettle of fish because the airwaves are publicly owned. So, media outlets holding licenses to send messages on those airwaves have a higher standard of overall objectivity. This includes content selection as well as the actual content itself.
Cable-cast media need not have the same standards of objectivity and can be presented more like print media. But in my opinion, this should be changed because while the cable systems are privately owned, they are often monopolies and as such operate only with the blessings of the government. They also operate as a utility–running their cables through city-county owned rights-of-way. Therefore their product must live up to certain standards to be approved by the community as a whole. An electric company’s current must abide by certain public standards; a phone company’s voice communications must also, and both are heavily regulated. The cable company’s product should be no different IMO.
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I think you are misconstruing what I am saying. I am not saying that journalists should “give up” and not TRY to write objectively. Of course, they should. I never meant that journalists need to write in a way that “matches” the declared slant of the paper. What I meant was that a paper should have an editorial point of view, and hire staff accordingly. That way, the general bias of the paper will lean the same way. I’m not talking about a red-flag warning that ALL content is deliberately biased. In fact, I’m over stepping my own point to say that papers should necessarily “declare” a slant. I’m thinking more along the lines of coming to an understanding, acceptance, and more importantly, an admission that even the strictest “news” has a bias to it.