You’re not alone. It seems most Canadians don’t watch the CBC, since CBC shows up so rarely in the TV ratings. The Bureau of Broadcast Measurement (BBM) publishes TV ratings online, and they demonstrate that CBC’s most popular offering is hockey. CBC’s news doesn’t even show up in the top 30 shows weekly, the BBM archive of which is here. (Note that I did not look at radio ratings.)
Here, for example, is the December 5-11, 2011 chart. (Warning, PDF.) The top CBC show is Hockey Night in Canada, at position 13 out of 30. Only three other CBC offerings made the top 30 that week: Dragon’s Den at position 18, the original animated Grinch at position 27, and the Sunday Evening Movie, at position 30. By contrast, CTV had 19 shows in the top 30, and Global had 7. The top show was the US-produced Big Bang Theory, on CTV.
Or, looking back a ways, we have the week of October 31-November 6, 2011. CBC had only one show in the top 30 that week; and it was (you guessed it), hockey.
Back farther, August 29-September 4, 2011, CBC managed to get three shows in the top 30. Two were American game shows (Jeopardy and Wheel of Fortune, at positions 29 and 30, respectively), and the highest CBC could manage was Dragon’s Den, at number 20. Of course, the hockey season had not started at that time.
I did take a look at CBC’s (that is, SRC’s) offerings in the French ratings, and it does score better there. Not by much at a quick glance, but it does. I understand that the Francophone population needs to be served in French, and SRC is willing to do it, so I have no complaints there.
Interestingly, CBC news doesn’t show up in the English ratings. Nor does Global’s, but CTV news does, constantly.
So perhaps CBC English is not propagandizing as much as we may think (and if it was, who’s watching it anyway?). Still, given the ratings, CBC is reaching very few Canadians except hockey fans. If Canadians vote with their remotes, then the BBM results indicate that it’s offerings don’t seem to be wanted by Canadians as a whole–not just westerners.
I’ve always said that more dialogue between Canadians is a good thing; and perhaps CBC could lead the way in that regard. Forget “Little Mosque,” and “The Beachcombers,” and “Adventures in Rainbow Country” (argh, I’m showing my age); let’s figure out a way to use CBC to bring the country together. As it is, it can’t do that if nobody is watching it.