Sure, but I don’t know if historical societies were bombarded with enticements specifically NOT to delay gratification like today’s people are.
I mean, there are LOTS of things that people buy on credit or get loans for that they could save up for, but the overwhelming social and advertising pressure is that it’s more important to have the new remodeled kitchen/giant TV/new car/etc… NOW, rather than scrimp and save for a while in order to get it without going into debt, or as much debt. Or that it’s more important to have those things rather than an equal amount of money in the bank/mattress/mason jar buried in the yard in case something goes south that you didn’t plan for.
It’ll probably be more controversial, but I think back in the day, people were somewhat more exposed to the consequences of their mistakes. If you didn’t put food away for the winter, or spent your money on ale, instead of fixing your roof, you had a difficult winter ahead of you. So you did it, or you were some combination of cold, uncomfortable or dead when winter came around. Same thing with seed; it is considered the height of desperation to eat one’s seed corn, and an indicator of poor planning, or extraordinary conditions.
Now of course this all assumes some degree of either seasonal (agrarian society) or constant (today) surplus that you can accumulate and use later. There are plenty of people who have razor thin margins who just flat out don’t have any surplus to save for later. I don’t think they’re the ones who we’re really discussing here. Rather we’re describing basically prosperous working class or middle class people who do have that surplus and choose not to save some or all of it for later.
I think you’re on to something here; a friend of the family was dating a guy for a while who was essentially poverty-class; he was dumb first of all, and didn’t make much money either. But on top of that, every time he did actually get a bit ahead (he worked construction), he spent it like it was on fire on stupid shit like gold jewelry, car gew-gaws, or on big ticket items like TVs, rather than hanging on to a couple hundred bucks here or there in case things didn’t work out. It was like every paycheck was some kind of marvelous windfall that he needed to spend before it evaporated, not something that he could expect to get periodically and that he could save a bit of for larger items/rainy days.
Where I was going is that as a middle class born and bred person, his choices and behavior seems viscerally wrong to me. Not in a “I don’t agree, but you do you.” kind of way, but in a gut-level reaction of “That fucker can damn well starve if he’s that much of an idiot.” kind of way. It goes against all the delayed gratification stuff that’s been beat into me for my lifetime, and doesn’t just strike me as something I disagree with, but as actually WRONG. I know intellectually it’s not that way, but on an emotional level it still strikes me that way.