# The McRib is back!

**URL:** <https://boards.straightdope.com/t/the-mcrib-is-back/927708>\
**Category:** Cafe Society\
**Tags:** food-cooking\
**Created:** [December 10, 2020, 1:48am UTC](https://boards.straightdope.com/t/the-mcrib-is-back/927708 "2020-12-10T01:48:48Z")\
**Posts on this page:** 1\
**Showing post:** 22

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [December 11, 2020, 6:20am UTC](https://boards.straightdope.com/t/the-mcrib-is-back/927708/22 "2020-12-11T06:20:03Z")

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The conventional wisdom seems to be that McRib doesn’t sell well on a long-term basis (compared to McDonalds’ permanent menu items), but people who love it really love it, and it works extremely well for them to use it as a limited-time item, which gets them a lot of PR and buzz when it comes back.

And, they usually run it during the 4th quarter, because McDonalds’ sales are typically a little soft at this time of year.

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