# The Most Interesting Man In The World is now...French? **URL:** \ **Category:** Cafe Society\ **Created:** [September 8, 2016, 2:10pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331 "2016-09-08T14:10:28Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [September 8, 2016, 2:10pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/1 "2016-09-08T14:10:28Z")
[That’s right, folks-](http://www.cbsnews.com/news/meet-the-new-most-interesting-man-in-the-world/)French actor Augustin Legrand now holds the position of The Most Interesting Man In The World, and [here is his first appearance.](https://www.youtube.com/watch?v=8KqjvM7r2xY&feature=youtu.be) ---
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [September 8, 2016, 2:47pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/2 "2016-09-08T14:47:37Z")
Jonathan Goldsmith should take his head. There can be only one! ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [September 8, 2016, 4:06pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/3 "2016-09-08T16:06:01Z")
I figure if they are going to continue the campaign, they should have stuck with Goldsmith. ---
**Author:** ![Purd\_Werfect](https://avatars.discourse-cdn.com/v4/letter/p/e47c2d/32.png) [@Purd\_Werfect](https://boards.straightdope.com/u/Purd_Werfect)\ **Post date:** [September 8, 2016, 4:18pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/4 "2016-09-08T16:18:22Z")
[Dos Equis is looking to “contemporize” the wildly successful campaign](http://adage.com/article/cmo-strategy/dos-equis-swap-actor-plays-interesting-man/303026/). ---
**Author:** ![Bruce\_Wayne](https://avatars.discourse-cdn.com/v4/letter/b/22d042/32.png) [@Bruce\_Wayne](https://boards.straightdope.com/u/Bruce_Wayne)\ **Post date:** [September 8, 2016, 4:42pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/5 "2016-09-08T16:42:00Z")
I’m fine with it, he looks the part. ---
**Author:** ![Purd\_Werfect](https://avatars.discourse-cdn.com/v4/letter/p/e47c2d/32.png) [@Purd\_Werfect](https://boards.straightdope.com/u/Purd_Werfect)\ **Post date:** [September 8, 2016, 11:09pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/6 "2016-09-08T23:09:35Z")
> [@Bruce\_Wayne](#): > > I’m fine with it, he looks the part. Agreed, he hits the right notes. ---
**Author:** ![SantaMan](https://avatars.discourse-cdn.com/v4/letter/s/da6949/32.png) [@SantaMan](https://boards.straightdope.com/u/SantaMan)\ **Post date:** [September 8, 2016, 11:22pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/7 "2016-09-08T23:22:08Z")
Since they put the original on a bus, er into space, he is no longer the most interesting man in the world. He’s now the most interesting man out of this world. BTW, where is the strikeout button for text? ---
**Author:** ![John\_Mace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_mace/32/185_2.png) [@John\_Mace](https://boards.straightdope.com/u/John_Mace)\ **Post date:** [September 8, 2016, 11:56pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/8 "2016-09-08T23:56:05Z")
He, like me, looks like he got more than his 2% share of Neanderthal genes. 🙂 I’m cool with a younger guy. As a geezer practically myself, I always thought Rev 0 was a tad on the old side. And now they can say: He can speak Spanish, in French! ---
**Author:** ![Bryan\_Ekers](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bryan_ekers/32/183_2.png) [@Bryan\_Ekers](https://boards.straightdope.com/u/Bryan_Ekers)\ **Post date:** [September 9, 2016, 2:33am UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/9 "2016-09-09T02:33:45Z")
> [@SantaMan](#): > > BTW, where is the strikeout button for text? {del} xxx {/del} …with square brackets. [del]example[/del] ---
**Author:** ![CarnalK](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnalk/32/486_2.png) [@CarnalK](https://boards.straightdope.com/u/CarnalK)\ **Post date:** [September 9, 2016, 2:34pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/10 "2016-09-09T14:34:42Z")
> [@](#): > > Even though Legrand is French, he speaks in Spanish in the first spot released by Dos Equis. That may be designed to help the brand gain credibility for authenticity, which is important to millennial consumers, as well as reach out to Hispanic consumers, who are a growing market. Yeah ok marketing people. He can pretend to be Hispanic so that will give you credibility for being authentic. Those are all words that seem to form a sentence so I’ll go ahead and think you’re smart. Apparently, the original guy had a little trouble getting the role because they wanted a younger guy. His agent pointed out how ridiculous it would be to have a young guy as the most interesting man in the world. ---
**Author:** ![Reluctant\_A](https://avatars.discourse-cdn.com/v4/letter/r/839c29/32.png) [@Reluctant\_A](https://boards.straightdope.com/u/Reluctant_A)\ **Post date:** [September 9, 2016, 2:44pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/11 "2016-09-09T14:44:07Z")
How are you making the connection between “speaking Spanish to reach out to Hispanic customers” and “pretending to be Hispanic”? ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [September 9, 2016, 2:52pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/12 "2016-09-09T14:52:58Z")
Wendy’s is reportedly auditioning Millie Bobby Brown to play the new “Where’s the Beef?” lady. ---
**Author:** ![CarnalK](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnalk/32/486_2.png) [@CarnalK](https://boards.straightdope.com/u/CarnalK)\ **Post date:** [September 9, 2016, 3:05pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/13 "2016-09-09T15:05:07Z")
> [@Reluctant\_A](#): > > How are you making the connection between “speaking Spanish to reach out to Hispanic customers” and “pretending to be Hispanic”? How is a French guy speaking Spanish supposed to gain credibility for authenticity with millenials? ---
**Author:** ![Reluctant\_A](https://avatars.discourse-cdn.com/v4/letter/r/839c29/32.png) [@Reluctant\_A](https://boards.straightdope.com/u/Reluctant_A)\ **Post date:** [September 9, 2016, 3:08pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/14 "2016-09-09T15:08:32Z")
:: shrugs :: You’d have to ask a millennial. I certainly feel like a Frenchman speaking Spanish is consistent with the ad campaign… why are you equating that with “pretending to be Hispanic”? ---
**Author:** ![CarnalK](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnalk/32/486_2.png) [@CarnalK](https://boards.straightdope.com/u/CarnalK)\ **Post date:** [September 9, 2016, 3:25pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/15 "2016-09-09T15:25:09Z")
I don’t know. A commercial for a Mexican beer featuring a guy speaking Spanish? Just strikes me that’s what they’re going for. But thinking about it, since he’s from France I would bet his Spanish is going to be a distinct European style that North American Hispanics would likely notice. Will/does he work to make it more Mexican? ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [September 9, 2016, 3:32pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/16 "2016-09-09T15:32:57Z")
> [@Reluctant\_A](#): > > You’d have to ask a millennial. I certainly feel like a Frenchman speaking Spanish is consistent with the ad campaign Well, the previous actor was a Jewish guy from NYC who lived in Vermont, so it’s not like we have a pattern to follow. ---
**Author:** ![lost4life](https://avatars.discourse-cdn.com/v4/letter/l/c4cdca/32.png) [@lost4life](https://boards.straightdope.com/u/lost4life)\ **Post date:** [September 9, 2016, 5:58pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/17 "2016-09-09T17:58:37Z")
> [@running\_coach](#): > > Jonathan Goldsmith should take his head. There can be only one! He now writes at [True Ink](https://true.ink/story/trues-interesting-columnist/). ---
**Author:** ![CarnalK](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnalk/32/486_2.png) [@CarnalK](https://boards.straightdope.com/u/CarnalK)\ **Post date:** [September 9, 2016, 7:30pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/18 "2016-09-09T19:30:29Z")
> [@lost4life](#): > > He now writes at [True Ink](https://true.ink/story/trues-interesting-columnist/). Am I being pedantic when I wonder how you can announce your new editor “emeritus” is joining the team? ---
**Author:** ![PatrickLondon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/patricklondon/32/4422_2.png) [@PatrickLondon](https://boards.straightdope.com/u/PatrickLondon)\ **Post date:** [September 9, 2016, 7:38pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/19 "2016-09-09T19:38:40Z")
As actors go, Augustin Legrand is quite interesting. He’s an eco- and social activist, founding and running a charity to support the homeless and getting himself elected as a regional councillor in France for one of the ecological parties. ---
**Author:** ![Folacin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/folacin/32/3195_2.png) [@Folacin](https://boards.straightdope.com/u/Folacin)\ **Post date:** [September 9, 2016, 8:57pm UTC](https://boards.straightdope.com/t/the-most-interesting-man-in-the-world-is-now-french/765331/20 "2016-09-09T20:57:21Z")
I think having the most interesting man in the world drinking Dos Equis would have more impact if he weren’t Hispanic. Such a good beer that even a German prefers it (or apparently a Frenchman in this case).