# The Most Retired Man in The World. **URL:** \ **Category:** Cafe Society\ **Created:** [March 10, 2016, 2:27am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506 "2016-03-10T02:27:44Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [March 10, 2016, 2:27am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/1 "2016-03-10T02:27:44Z")
[Dos Equis ends ad campaign.](https://www.yahoo.com/tv/dos-equis-retire-most-interesting-man-world-164134253.html) > [@](#): > > Dos Equis has announced that it will retire its long-running ad campaign centered on “The Most Interesting Man in the World. It’s been running since 2006. He will get a final send-off, a one way trip to Mars. ---
**Author:** ![blondebear](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/blondebear/32/1022_2.png) [@blondebear](https://boards.straightdope.com/u/blondebear)\ **Post date:** [March 10, 2016, 2:42am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/2 "2016-03-10T02:42:30Z")
So now he’ll be TMIMOM–good for him! ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [March 10, 2016, 3:18am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/3 "2016-03-10T03:18:59Z")
The ads had gotten a bit stale in the past few years. The best ideas had been used already. The Most Interesting Man in the World was a very clever idea and the early commercials were very, very good. Jonathan Goldsmith did a great job with the character. The ad campaign was a huge success. > **[Dos Equis retiring its 'Most Interesting Man in the World'](https://www.usatoday.com/story/money/2016/03/09/dos-equis-most-interesting-man-in-the-world-retiring/81432356/)** > > Over nine years of being interesting, the man boosted beer sales. > [@](#): > > Dos Equis, owned by Amsterdam-based brewer Heineken, nearly tripled its business since the campaign was introduced, says Andrew Katz, vice president of marketing for Dos Equis. In the past year alone, sales of Dos Equis Lager Especial grew 10.2% to $325.3 million in the 52 weeks ended Jan. 24, says market research firm IRIWorldwide. The number of cases Dos Equis shipped between 2007 and 2015 grew by 34.8%, according to the company. Heineken estimates that about 25% of its future growth will come from the Dos Equis brand, helped by its appeal to the growing population of Latino men. ---
**Author:** ![Rick](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@Rick](https://boards.straightdope.com/u/Rick)\ **Post date:** [March 10, 2016, 4:29am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/4 "2016-03-10T04:29:38Z")
He once parallel parked a train. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [March 10, 2016, 4:54am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/5 "2016-03-10T04:54:49Z")
> [@running\_coach](#): > > He will get a final send-off, a one way trip to Mars. “I don’t always have a few beers too many. But when I do, I wake up in the strangest places.” ---
**Author:** ![gaffa](https://avatars.discourse-cdn.com/v4/letter/g/e68b1a/32.png) [@gaffa](https://boards.straightdope.com/u/gaffa)\ **Post date:** [March 10, 2016, 5:22am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/6 "2016-03-10T05:22:34Z")
The coolest part of the whole campaign was that the character was a rare thing these days - a mature role model for young men. ---
**Author:** ![ShadowFacts](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shadowfacts/32/2934_2.png) [@ShadowFacts](https://boards.straightdope.com/u/ShadowFacts)\ **Post date:** [March 10, 2016, 8:17pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/7 "2016-03-10T20:17:49Z")
The ads featured voice-over work by beloved, renowned Boston actor Will Lyman. I also thought the “historical” footage in the commercials was understated, nicely designed and directed. ---
**Author:** ![stillownedbysetters](https://avatars.discourse-cdn.com/v4/letter/s/41988e/32.png) [@stillownedbysetters](https://boards.straightdope.com/u/stillownedbysetters)\ **Post date:** [March 10, 2016, 8:51pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/8 "2016-03-10T20:51:53Z")
This makes me sad. While some were certainly better than others, in totality, these were some of the best commercials on television. My personal favorite? “Sasquatch has taken a picture…of him” ---
**Author:** ![zoog](https://avatars.discourse-cdn.com/v4/letter/z/7ea924/32.png) [@zoog](https://boards.straightdope.com/u/zoog)\ **Post date:** [March 10, 2016, 8:57pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/9 "2016-03-10T20:57:30Z")
My favorite, but I can only recall hearing it on a radio ad a couple of times: “He has permission to mess with Texas.” ---
**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\ **Post date:** [March 10, 2016, 9:41pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/10 "2016-03-10T21:41:00Z")
> [@gaffa](#): > > The coolest part of the whole campaign was that the character was a rare thing these days - a mature role model for young men. And he almost wasn’t. The casting director loved him in his audition, but called his agent back to say they [wanted to go with someone younger](http://www.npr.org/sections/thetwo-way/2016/03/09/469775625/-most-interesting-man-in-the-world-raises-his-glass-for-last-time). [QUOTE=NPR] ‘She took a long pause and she said, “Joe, how can the most interesting man in the world be young?”’ Goldsmith says. ‘He said, “I’ll get back to you.”’ Soon after, the casting director called back. He got the part. [/QUOTE] ---
**Author:** ![John\_Mace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_mace/32/185_2.png) [@John\_Mace](https://boards.straightdope.com/u/John_Mace)\ **Post date:** [March 10, 2016, 10:17pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/11 "2016-03-10T22:17:10Z")
_He can speak Russian, in French._ That was my favorite. Mainly because it makes absolutely no sense. Except in reference to… _The Most Interesting Man in the World!!_ ---
**Author:** ![G0sp3l](https://avatars.discourse-cdn.com/v4/letter/g/c68b51/32.png) [@G0sp3l](https://boards.straightdope.com/u/G0sp3l)\ **Post date:** [March 10, 2016, 11:39pm UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/12 "2016-03-10T23:39:20Z")
I loved the ads but I’ve never had a Dos Equis. I’ve never thought to order any. I’ll raise a glass in his honor tonight. ---
**Author:** ![Simplicio](https://avatars.discourse-cdn.com/v4/letter/s/c37758/32.png) [@Simplicio](https://boards.straightdope.com/u/Simplicio)\ **Post date:** [March 11, 2016, 12:09am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/13 "2016-03-11T00:09:47Z")
He’s retiring from being interesting? ---
**Author:** ![Zakalwe](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zakalwe/32/270_2.png) [@Zakalwe](https://boards.straightdope.com/u/Zakalwe)\ **Post date:** [March 11, 2016, 12:21am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/14 "2016-03-11T00:21:39Z")
_Both sides of his pillow are cool._ One of the best lines ever, IMHO - followed closely by _When he flirts with danger, danger gets clingy._ Classics, but they did seem to run dry on the idea well the past few years. ---
**Author:** ![teela\_brown](https://avatars.discourse-cdn.com/v4/letter/t/d9b06d/32.png) [@teela\_brown](https://boards.straightdope.com/u/teela_brown)\ **Post date:** [March 11, 2016, 12:22am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/15 "2016-03-11T00:22:29Z")
I heard the actor was careful never to be seen with any other beer than a Dos Equis. Maybe now that he’s retired, he can drink a decent beer. ---
**Author:** ![Guest-starring\_Id](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guest-starring_id/32/21736_2.png) [@Guest-starring\_Id](https://boards.straightdope.com/u/Guest-starring_Id)\ **Post date:** [March 11, 2016, 1:14am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/16 "2016-03-11T01:14:46Z")
The Most Interesting Shuffleboarder in the World. ---
**Author:** ![seal\_cleaner](https://avatars.discourse-cdn.com/v4/letter/s/e274bd/32.png) [@seal\_cleaner](https://boards.straightdope.com/u/seal_cleaner)\ **Post date:** [March 11, 2016, 1:18am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/17 "2016-03-11T01:18:53Z")
“I don’t always drink beer” - thought that was a great line in that context. ---
**Author:** ![Digital\_is\_the\_new\_Analog](https://avatars.discourse-cdn.com/v4/letter/d/a88e4f/32.png) [@Digital\_is\_the\_new\_Analog](https://boards.straightdope.com/u/Digital_is_the_new_Analog)\ **Post date:** [March 11, 2016, 1:32am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/18 "2016-03-11T01:32:20Z")
I never liked the catch phrase. “Stay thirsty, my friends.” If there’s one thing I want out of my drink, it’s the ability to quench my thirst. (I can drink beer just fine when I’m not thirsty.) ---
**Author:** ![Asimovian](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/asimovian/32/172_2.png) [@Asimovian](https://boards.straightdope.com/u/Asimovian)\ **Post date:** [March 11, 2016, 1:33am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/19 "2016-03-11T01:33:38Z")
A few years ago, I was at a game at Dodger Stadium where he threw out the first pitch. They did an on-field interview with him beforehand, and as silly as it was, even _after_ I’d heard his real name, I was shocked when he started talking, and he didn’t have the accent. Anyway, his character will be missed. ---
**Author:** ![Freddy\_the\_Pig](https://avatars.discourse-cdn.com/v4/letter/f/a587f6/32.png) [@Freddy\_the\_Pig](https://boards.straightdope.com/u/Freddy_the_Pig)\ **Post date:** [March 11, 2016, 2:54am UTC](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506/20 "2016-03-11T02:54:50Z")
The commercials definitely had their moments. The actor won’t live forever, so I’d rather have them retire the character than continue with someone else. I hope they have a good finale, unlike most ad campaigns where they just stop running and then five years later you realize, “They must have stopped running those MIMITW commercials”. [Next page](https://boards.straightdope.com/t/the-most-retired-man-in-the-world/748506.md?page=2)