The new Gillette ad

…you can’t just cherry pick “fostering domination” and ignore “the constellation of socially regressive male traits”. That isn’t how it works.

Then don’t tell them they are wrong! Just don’t tell me what to do, and don’t mis-characterize my position, and we are all good.

Well I’ve challenged you. Why is it wrong to show a few seconds of footage of a man doing something obnoxious like groping a woman or making a woman feel uncomfortable in an office meeting? Did that 2 seconds of footage represent the “entire class of men?” Are you not aware that these things really happen?

What about all those men who said “no?” When they showed Terry Crews testifying before the Senate Judiciary Committee: was that a negative portrayal? The version of the advert you are describing simply doesn’t match what I actually watched.

Nope. You can’t just claim that a double standard exist without providing examples of this double standard existing. It isn’t enough to just assert that a double standard exists. Context matters. If the ad had been about nazi’s, would it be wrong to call them evil because #notallnaziswereevilsomewerejustfollowingorders?

This was a positive ad. It showed some men doing bad things. But so fucking what? We see men doing bad things on television and in movies and on advertisements all the fucking time. But it also showed men doing good things: doing the right things. It showed several examples of actual-real-life men doing good things, the message was that we set the example for the next generation that follows. The reality is that our generation (and generations before us) have fucked up and its time for us to fix it. And to fix it: we have to be **the best a man can get. **

#thispostwasnotsponsored

Its not a fucking subtle message. Its a powerful, positive one, and I have no idea why you continue to characterize the advert as something that it is not. Your position just doesn’t make any sense.

Toxic masculinity is not “fostering domination.” You don’t actually understand the issues that the advertisement is talking about. You can’t confront toxic masculinity when you don’t even understand what toxic masculinity is.

What we have discovered over the last few years is that we really aren’t talking about it enough. Goobergate, #metoo, the rise of the alt-right: we’ve been witnessing the weaponization of toxic masculinity and for plenty of women they are fighting for their lives. This isn’t a fucking game. This was a two minute advertisement that raised a few serious issues and ended on a positive note.

If you can’t even handle that: then what hope do we have of having a conversation?

I actually doubt that many of the people who have been “loud and vocal” in their dislike of the ad have actually seen it. (I’m not including the participants in this thread in that regard.)

And its okay not to like the message, and its okay not to like the messenger. But do you know what isn’t okay? Mischaracterizing the message. Re-inventing the narrative. Claiming this ad says and does things that it does not. We watched this during goobergate. Where the rants of a jilted ex-lover turned into a year-long-series of misogynistic attacks on women that were recontextualized by the goobers as really about “ethics in games journalism.” We watched this during the elections. We don’t need to do it here in this thread.

You challenged me to make the case that either of the behaviors I described, one of which was turning a blind eye to bullying, fell within the definition of “toxic masculinity”. Using the definition at the link you provided, I believe I have done so. Turning a blind eye to bullying is a means of fostering domination. Fostering domination is an element of toxic masculinity. But if you disagree then please feel free to make that case.

I got a nice chuckle out of that combination.

Hmm, well start here

I don’t believe I’ve categorized the advert at all. I’m talking about how some men have reacted to the ad, and the response to their reaction. Lots of advertisements used to show women in subservient and objectifying ways. Women complained. It didn’t happen overnight, but we’ve come to take those complaints seriously and I can’t remember the last time I saw a commercial like that. Now there’s a commercial that some men are complaining about. Do we take their complaints seriously, or do we attack with “you must be one of those neckbeard, incel, neanderthals who longs for the days when you could grope women with impunity”.

That’s the double standard I’m trying to call out; it’s not in the ad, it’s in this thread.

Except, in my example, I am talking about someone in a minority position being victimized. That is not the same thing as being told “Some men are not being very good people and we know that men (in general) are awesome, so try to be better!”

I know, and that’s the point. I’ve heard for years that negative stereotypes in the media are hurtful and destructive, and should be called out. Now it seems like people want to add a footnote, “negative stereotypes should be called out except this one.” I don’t accept that.

And I understand the arguments about punching up vs. punching down. I just don’t see that a television commercial aired around the country by a company that’s #42 on the Fortune 500 is punching up at anybody.

Who’s saying that men (in general) are awesome, the commercial? If someone watched that and thought that the jerks were the rule, and the few stand-up guys at the end were the exception, I could see how someone would take that message from the commercial.

Negative stereotypes should be called out. I kind of saw that as the point - the negative stereotypes currently associated with masculinity should be challenged…?

I realize P&G is a Fortune 500, and maybe that is the only thing that has your nose out of joint, in which case, valid point, got it. The thing about toxic masculinity (or negative stereotypes of men, if you prefer) is that they are terribly unfair to men. They box up the idea of a man and are incredibly limiting. The men I know and love are better than that, and aspire to be more than that narrow definition.
That is great.

What I got from the ad is that it’s awesome if you are more than this shitty stereotype, but hey, while you are at it, maybe call it out if you see a guy being shitty…? Look beyond the messenger for a moment. Or not. We can continue to debate everything about the piece, but it doesn’t change the fact that those that embrace and live those stereotypes (and yes, they exist) are a threat - not just a threat to a way of life (for example someone giving up on a dream because of the systemic chipping away at their humanity by these people), but a physical, emotional and sexual threat to everyone around them - and it exists in everyone (particularly those they see as “peers”), the ability to take a stand and maybe stop someone from being victimized. I have seen it happen in a non-confrontational and powerful way. That is how minds are changed, and that is how stereotypes are challenged.

That seems to me, anyway, of being concentrated good, regardless of the messenger.

Exactly right.

It’s amazing to me so many men are offended by this ad. I do wonder if they’d accept it better if women were presented as antagonists, instead of showing toxic masculinity as something that men foist on each other. Which they do, don’t get me wrong. But the problem is societal and thus, men and women are guilty of shoehorning boys/men into rigid and unhealthy gender roles.

Yes, I do believe they might accept it more if women said these things, but I’d be concerned it was due to misogyny. It also wouldn’t fit the message, which is that this is not the best a man can get. The ad is about men, and saying those who stand by or make excuses are not the best a man can get.

Since those who are upset are the ones who do the things in the ad, I’m not sure there is any reason to try and appeal to them. This isn’t a “say what they already agree with” type of ad, but one that challenges these ideas and people.

…you believe wrong.

I’ve already made the case. You’ve just ignored what I said. Toxic masculinity is not “fostering domination”. The entire quote: "“the constellation of socially regressive male traits that serve to foster domination, the devaluation of women, homophobia and wanton violence”. “The constellation of socially regressive male traits that serve to” is an essential part of the definition. Without it you aren’t talking about toxic masculinity. You get what “serve to” means right? “Fostering domination” isn’t a trait of toxic masculinity. Its in service to those traits. Could an example of “fostering domination” be an expression of toxic masculinity? Sure. But without the surrounding context we cannot assume that it is. And your example had zero context.

You are obviously easily amused.

How about we start with the actual ad: and you explain which of the portrayals of men in that ad fit the characteristics of that definition? Why was it wrong to show some men as “bad guys?” Are you really equating a few seconds of a negative portrayal (which was clearly intended to show that “this behavior is wrong”) with a study that " subtly injecting stereotypes about women and math skills ‘into the air?"

And the negative reactions to the ad have been both disproportionate and unreasonable.

What the fuck was wrong with the ad? Forget about what others are saying about it. Stop using other men as a shield. What do you say about it? What was wrong with the way they portrayed men?

Why should we take the complaints seriously? What obligates us to give both complaints equal weight? This is “bothsidesism.” It ignores the historical context of the different portrayals of men and women on TV, it ignores the studies that show the effect on society of the portrayals of women in subservient and objectifying ways, you are ignoring the intent of this particular ad, you are deliberately mis-characterizing the content of this ad.

You are Donald Trump calling out Hillary Clinton for using the word “deplorable’s.” You are drawing an equivalence when no such equivalence exists.

There is no double standard: either in the ad or in this thread.

Do you think that both sides do it with equal frequency? I’ve not seen many (any that I remember, actually) women shutting down men - even when the woman was the boss.

Opposite stereotypes for the same group?
You might claim that hardly anyone does the things shown in the beginning of the ad. But if men do do those things, and we do, showing examples is not stereotyping unless there is a claim that everyone does it. Which isn’t the claim because of the end of the ad.

What does that even mean in this context? Why would I want to identify with men doing the things in the beginning of the ad? And I don’t have to identify with men, I am one.

Gee, if there was a major social issue involving women running around in bikinis at the time I must have missed it. I don’t recall non-objectified Swedish women in the ads at the end either.
I’m betting men wrote that ad, by the way. Not ones I identify with.

Negative statements about who someone is, true. But not negative statements about actions. Or is an ad calling out actions by Nazis and KKKers wrong? We wouldn’t want to hurt their delicate little egos now, would we?

I would share that concern too.

:rolleyes:

A company made a Gillette rebuttal ad:

…you do understand what the word rebuttalmeans right? The ad had essentially the same message of the Gillette ad. It didn’t rebut or refute anything.

It’s not a rebuttal to the actual content of the Gillette ad, but it is a rebuttal to the imaginary message that some men took from it. The watch people were meeting their prospects where they’re at in their heads, “Gilette just attacked all men and said we’re bad people. Waaah.”

So the watch people saw an opportunity and jumped on it.
The message the men who thought Gilette was attacking them got from it is, “see! Men are really nice and are victims, too!” And I assume it made them feel better.

The ad didn’t refute anything Gilette actually said, of course. They didn’t say, “it’s okay for men to be assholes, and if they see other men being assholes they shouldn’t do anything about it.”

So in reality, you’re right that it isn’t a rebuttal. But when has advertising ever been about reality?

I thought the “rebuttal but not really rebuttal” ad was good too. Including the stat about half of all fathers without visitation rights left me scratching my head, though. So these fathers pay child support. Okay. We don’t know if that is voluntarily or involuntarily, but ok. What conclusions are we supposed to draw about them not having visitation rights, though? Could there be a good reason for this?

Speaking from personal experience, the courts are all about making sure one pays one’s child support on time. They are right there to garnish paychecks and threaten arrest/incarceration., OTOH, they don’t give a wet shit how said monies are spent. There is no accountability whatsoever for them what collects child support.

Kinda depressing, ain’t it? It may not be so amazing if think about how you may have only one or two guys like that in your social circle, but that everybody has a social circle. Even discounting the duplicates that’s a lot of jerks

They already believe women are the antagonists, so it would only reinforce their beliefs.

I believe that, for those guys, any female shoehorning ended by middle school. After that the jerks in the cool crowd were in charge. These kids didn’t have fully developed self images so they gravitated to the macho men.

This ad is like a participation trophy for fragile masculinity. Men get to feel good about themselves for doing absolutely nothing.

So do the “chicks” who use the same razors to shave their body parts do so because they’re being forced to by this toxic masculinity? Or do they do it because they like feeling feminine and pretty?

Gillette should concentrate on the opportunity to help end the stereotypical, unshaven, lazy slob of a male portrayed on every tv show and commercial. Well, not all shows and ads. I’ve seen many commercials for business suits where the handsom models have a three day growth.

Want to make more money, Gillette? Show that men DO care about appearance and actually know how to groom themselves. There’s your narration.

It offends me as a male that we are all

I shave with watches now.