# The old logo was better

**URL:** <https://boards.straightdope.com/t/the-old-logo-was-better/596945>\
**Category:** In My Humble Opinion\
**Created:** [September 20, 2011, 2:27pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945 "2011-09-20T14:27:44Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![WOOKINPANUB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanub/32/132_2.png) [@WOOKINPANUB](https://boards.straightdope.com/u/WOOKINPANUB)\
**Post date:** [September 20, 2011, 8:49pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/21 "2011-09-20T20:49:58Z")

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> [@DiosaBellissima](#):
>
> [Bam](http://www.flickr.com/photos/7834921@N02/2129542472/). How’sabout that one?

Ah, so it \*is \*supposed to be an animal! Still seems like kind of a lame idea seeing as it’s hardly iconic (at first I thought it was supposed to be a melty image of the matterhorn or something).

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**Author:** ![Dr.Strangelove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr.strangelove/32/6613_2.png) [@Dr.Strangelove](https://boards.straightdope.com/u/Dr.Strangelove)\
**Post date:** [September 20, 2011, 8:50pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/22 "2011-09-20T20:50:57Z")

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> [@WOOKINPANUB](#):
>
> Your link doesn’t work for me but I looked up the park’s site. What a stupid element to incorporate into a logo. I went to CA several years ago and vaguely remember the rock thingy, though I couldn’t tell you what attraction it’s part of.

The “rock” (really, wire mesh and… foam?) looks like a bear in real life. The grizzly bear is California’s state animal. It’s on our flag… I’m not sure how it’s any more dumb to have it on a logo.

ETA: Beaten by a minute…

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<div class="post-metadata">

**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [September 20, 2011, 8:57pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/23 "2011-09-20T20:57:21Z")

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> [@Dr.Strangelove](#):
>
> The “rock” (really, wire mesh and… foam?) looks like a bear in real life. The grizzly bear is California’s state animal. It’s on our flag… I’m not sure how it’s any more dumb to have it on a logo.

Only it’s apparently called “Wolf Rock.”

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**Author:** ![Dr.Strangelove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr.strangelove/32/6613_2.png) [@Dr.Strangelove](https://boards.straightdope.com/u/Dr.Strangelove)\
**Post date:** [September 20, 2011, 9:03pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/24 "2011-09-20T21:03:13Z")

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> [@Acsenray](#):
>
> Only it’s apparently called “Wolf Rock.”

It’s called [Grizzly Peak](http://en.wikipedia.org/wiki/Grizzly_Peak_(Disneyland_Resort)). (or, whoosh?)

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [September 20, 2011, 9:03pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/25 "2011-09-20T21:03:36Z")

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**NBC**

I like the old “Snake” logo(The example, for some reason, has a boring brown background, but on TV they had it over bright colors, generally changing. And they animated it falling into place:

[http://en.wikipedia.org/wiki/File:1959\_NBC\_logo.svg](http://en.wikipedia.org/wiki/File:1959_NBC_logo.svg)  
Animated “snake” logo:

[![](https://img.youtube.com/vi/83fxl537itA/hqdefault.jpg "NBC Snake logo (1965-1975)") ](https://www.youtube.com/watch?v=83fxl537itA)

They replaced this with a block logo they paid a lot of money for:

> **[File:1975 NBC logo.svg](https://en.wikipedia.org/wiki/File:1975_NBC_logo.svg)**
>
> Original file ‎(SVG file, nominally 512 × 512 pixels, file size: 607 bytes)
> The logo may be obtained from NBC
> Upload date | User | Bytes | Dimensions | Comment
> Click on a date/time to view the file as it appeared at that time.

…then they were embarrassed to find that Nebraska Public Television was already using that logo (in black and white), and were forced to pay them for the right to use it.

the NBC peacock was OK:

> **[File:1956 NBC logo.svg](https://en.wikipedia.org/wiki/File:1956_NBC_logo.svg)**
>
> Original file ‎(SVG file, nominally 405 × 247 pixels, file size: 7 KB)
>  
> ✓
> The source code of this SVG is valid.
>  
> This is the logo for NBC logos. Further details: NBC's 1956 logo.

[![](https://en.wikipedia.org/wiki/File:NBC_Laramie_peacock.jpg) ](https://en.wikipedia.org/wiki/File:NBC_Laramie_peacock.jpg)  
…but irrelevant once color broadcasts became standard.

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<div class="post-metadata">

**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [September 20, 2011, 9:08pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/26 "2011-09-20T21:08:00Z")

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I have to admit, I liked some of the “Modern” and “schematic” logos that some companies tried, then abandoned:

\*\*Bell Telephone:

[http://images.search.yahoo.com/images/view;\_ylt=A0PDoTAOAHlOD0kA.gGJzbkF;\_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3F\_adv\_prop%3Dimage%26va%3Dbell%2Btelephone%2Blogo%26fr%3Dyfp-t-701%26b%3D1%26tab%3Dorganic&w=1550&h=1550&imgurl=www.porticus.org%2Fbell%2Fimages%2F1969\_logo\_blue.gif&rurl=http%3A%2F%2Fwww.porticus.org%2Fbell%2Fbell\_logos.html&size=26.1+KB&name=Bell+System+Memorial-+Bell+Logo+History&p=bell+telephone+logo&oid=fa042e86e3f633311fff142730fb4a75&fr2=&fr=yfp-t-701&tt=Bell+System+Memorial-+Bell+Logo+History&b=0&ni=30&no=2&tab=organic&sigr=11c7utlga&sigb=13gi3v547&sigi=11flvj84q&.crumb=ov7cSNaF5dZ](http://images.search.yahoo.com/images/view;_ylt=A0PDoTAOAHlOD0kA.gGJzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3F_adv_prop%3Dimage%26va%3Dbell%2Btelephone%2Blogo%26fr%3Dyfp-t-701%26b%3D1%26tab%3Dorganic&w=1550&h=1550&imgurl=www.porticus.org%2Fbell%2Fimages%2F1969_logo_blue.gif&rurl=http%3A%2F%2Fwww.porticus.org%2Fbell%2Fbell_logos.html&size=26.1+KB&name=Bell+System+Memorial-+Bell+Logo+History&p=bell+telephone+logo&oid=fa042e86e3f633311fff142730fb4a75&fr2=&fr=yfp-t-701&tt=Bell+System+Memorial-+Bell+Logo+History&b=0&ni=30&no=2&tab=organic&sigr=11c7utlga&sigb=13gi3v547&sigi=11flvj84q&.crumb=ov7cSNaF5dZ)

They abandoned this one, IIRC, even long before the breakup.  
I also like the stylized **MGM** logo that was only used, AFAIK, for **2001: A Space Odyssey** and its associated materials:  
[http://images.search.yahoo.com/images/view;\_ylt=A0PDoTB7AHlOyEgAZ.2JzbkF;\_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3F\_adv\_prop%3Dimage%26va%3DMGM%2BLogo%2B2001%26fr%3Dyfp-t-701%26b%3D1%26tab%3Dorganic&w=502&h=640&imgurl=farm5.static.flickr.com%2F4014%2F4428962209\_61704e8afc\_z.jpg%3Fzz%3D1&rurl=http%3A%2F%2Fwww.flickr.com%2Fphotos%2Fx-ray\_delta\_one%2F4428962209%2F&size=87.2+KB&name=1968+](http://images.search.yahoo.com/images/view;_ylt=A0PDoTB7AHlOyEgAZ.2JzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3F_adv_prop%3Dimage%26va%3DMGM%2BLogo%2B2001%26fr%3Dyfp-t-701%26b%3D1%26tab%3Dorganic&w=502&h=640&imgurl=farm5.static.flickr.com%2F4014%2F4428962209_61704e8afc_z.jpg%3Fzz%3D1&rurl=http%3A%2F%2Fwww.flickr.com%2Fphotos%2Fx-ray_delta_one%2F4428962209%2F&size=87.2+KB&name=1968+)…+MGM+Logo-+%26%2339%3B2001%26%2339%3B+%7C+Flickr±+Photo+Sharing%21&p=MGM+Logo+2001&oid=1c41f5e1f65f0b0e38591dab69bd5cfa&fr2=&fr=yfp-t-701&tt=1968+…+MGM+Logo-+%26%2339%3B2001%26%2339%3B+%7C+Flickr±+Photo+Sharing%21&b=0&ni=28&no=0&tab=organic&sigr=11ob6fbi2&sigb=13a86nfpl&sigi=11th9g1ui&.crumb=ov7cSNaF5dZ

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**Author:** ![DiosaBellissima](https://avatars.discourse-cdn.com/v4/letter/d/a8b319/32.png) [@DiosaBellissima](https://boards.straightdope.com/u/DiosaBellissima)\
**Post date:** [September 20, 2011, 9:09pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/27 "2011-09-20T21:09:32Z")

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> [@WOOKINPANUB](#):
>
> Ah, so it \*is \*supposed to be an animal! Still seems like kind of a lame idea seeing as it’s hardly iconic (at first I thought it was supposed to be a melty image of the matterhorn or something).

Everything about California Adventure has involved Disney trying really, really hard to make it iconic (and failing miserably, hence them overhauling the entire park).

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**Author:** ![Baal\_Houtham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/baal_houtham/32/13604_2.png) [@Baal\_Houtham](https://boards.straightdope.com/u/Baal_Houtham)\
**Post date:** [September 20, 2011, 9:56pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/28 "2011-09-20T21:56:34Z")

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> [@Hermitian](#):
>
> Dang! Beat me to it. The Toyota emblem looks like a cow with horns. Ugly.

As far as I know, I’m the only person who can’t help seeing the new [Toyota logo](http://www.google.com/imgres?q=toyota+logo&hl=en&biw=1780&bih=1309&gbv=2&tbm=isch&tbnid=mottPFCvzgZoHM:&imgrefurl=http://www.freeforpsp.com/free-wallpapers/car/200812/2565.html&docid=5RSAZ2j6SCFEqM&w=480&h=272&ei=3wl5Tu3xN4OmsQKEyKXVDQ&zoom=1&iact=hc&vpx=464&vpy=1009&dur=3463&hovh=169&hovw=298&tx=177&ty=86&page=1&tbnh=93&tbnw=164&start=0&ndsp=75&ved=1t:429,r:21,s:0)as a man wearing a [sombrero.](http://www.stainedglassstickers.com/sombrero.jpg)

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**Author:** ![WOOKINPANUB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanub/32/132_2.png) [@WOOKINPANUB](https://boards.straightdope.com/u/WOOKINPANUB)\
**Post date:** [September 20, 2011, 10:24pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/29 "2011-09-20T22:24:43Z")

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> [@Dr.Strangelove](#):
>
> The “rock” (really, wire mesh and… foam?) looks like a bear in real life. The grizzly bear is California’s state animal. It’s on our flag… I’m not sure how it’s any more dumb to have it on a logo.
> 
> ETA: Beaten by a minute…

Having a bear shaped rock makes sense in a park called California Adventure (I was born and raised in SoCal so I do get the connection)but I guess to me it seems an odd choice since the park isn’t exactly nationally renowned (or maybe it is? I haven’t been there in several years and I never hear anything about it). Also, it’s pink! I’ll get off the Disney harangue now, I promise.

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**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\
**Post date:** [September 20, 2011, 10:27pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/30 "2011-09-20T22:27:00Z")

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> [@WOOKINPANUB](#):
>
> Having a bear shaped rock makes sense in a park called California Adventure (I was born and raised in SoCal so I do get the connection)but I guess to me it seems an odd choice since the park isn’t exactly nationally renowned (or maybe it is? I haven’t been there in several years and I never hear anything about it). Also, it’s pink! I’ll get off the Disney harangue now, I promise.

Do you turn left at the logo and then right at the bear that’s shaped like a rock?

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**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\
**Post date:** [September 20, 2011, 10:32pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/31 "2011-09-20T22:32:26Z")

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> [@CalMeacham](#):
>
> They abandoned this one, IIRC, even long before the breakup.

Yes, but [at least one of the Baby Bells](http://www.porticus.org/bell/images/southernbell_logo.png) kept it for [a long time](http://www.tekops.com/sub/.clogos/BellSouth_logo.gif).

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**Author:** ![Labrador\_Deceiver](https://avatars.discourse-cdn.com/v4/letter/l/7c8e57/32.png) [@Labrador\_Deceiver](https://boards.straightdope.com/u/Labrador_Deceiver)\
**Post date:** [September 20, 2011, 10:55pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/32 "2011-09-20T22:55:14Z")

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I think the new AT&T logo kicks the previous one in the nuts, frankly. The old logo just screams 1980s.

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [September 20, 2011, 11:07pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/33 "2011-09-20T23:07:18Z")

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And the new logo screams “ugly”

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**Author:** ![BlakeTyner](https://avatars.discourse-cdn.com/v4/letter/b/50afbb/32.png) [@BlakeTyner](https://boards.straightdope.com/u/BlakeTyner)\
**Post date:** [September 21, 2011, 12:27am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/34 "2011-09-21T00:27:19Z")

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Personally, I think the old Amtrak “pointless arrow” logo was better than the new one.

[Old Logo](http://upload.wikimedia.org/wikipedia/en/8/8b/AmtrakLogo.png)

The [new logo](http://esf-protrainer.com/Auto_Trans/amtrak_logo.jpg) has been dubbed “three sheets to the wind,” which is probably not the best image to convey when you’re a transportation company–particularly one like Amtrak, which already tends to connote train crashes and such.

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**Author:** ![Alan\_Smithee](https://avatars.discourse-cdn.com/v4/letter/a/2acd7d/32.png) [@Alan\_Smithee](https://boards.straightdope.com/u/Alan_Smithee)\
**Post date:** [September 21, 2011, 1:01am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/35 "2011-09-21T01:01:49Z")

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> [@WOOKINPANUB](#):
>
> I think the original [Disneyland logo](http://www.marchahead.co.in/ma/logo/Disneyland_logo.jpg) was much more fitting than [the current one](http://www.dalamangardens.com/assets/DG2/600px/Disneyland_Logo.jpg). The old one fit in with the whole castle thing and the new one just looks a mess to me.

Is the new one actually used anywhere? I can’t find it anywhere on the net except that link. I can find several variations using Walt’s signature (which has been in use for decades), but none with Bear Mountain. (I can find the pink Bear Mountain image by searching for “California Adventure logo” but without the castle and without “Disneyland”.)

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**Author:** ![Labrador\_Deceiver](https://avatars.discourse-cdn.com/v4/letter/l/7c8e57/32.png) [@Labrador\_Deceiver](https://boards.straightdope.com/u/Labrador_Deceiver)\
**Post date:** [September 21, 2011, 1:52am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/36 "2011-09-21T01:52:19Z")

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> [@Acsenray](#):
>
> And the new logo screams “ugly”

Ugly? Really? You find a blue and white sphere to be ugly?

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<div class="post-metadata">

**Author:** ![WOOKINPANUB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanub/32/132_2.png) [@WOOKINPANUB](https://boards.straightdope.com/u/WOOKINPANUB)\
**Post date:** [September 21, 2011, 2:01am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/37 "2011-09-21T02:01:25Z")

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> [@Alan\_Smithee](#):
>
> Is the new one actually used anywhere? I can’t find it anywhere on the net except that link. I can find several variations using Walt’s signature (which has been in use for decades), but none with Bear Mountain. (I can find the pink Bear Mountain image by searching for “California Adventure logo” but without the castle and without “Disneyland”.)

Initially I really just meant Walt’s signature (even though I didn’t’t realize that’s what it is) as opposed to the old lettering but then the damned pink bear was pointed out and my Big Thunder Mountain got derailed. It looks like it’s used for the Disneyland Resort as a whole which would include California Adventure.

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<div class="post-metadata">

**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\
**Post date:** [September 21, 2011, 2:14am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/38 "2011-09-21T02:14:08Z")

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I’m a fan of the Missouri Valley Conference (an NCAA Division I collegiate athletics conference), especially the Southern Illinois Salukis. The [old](http://en.wikipedia.org/wiki/File:Missouri_Valley_Conference_former_logo.png) logo was very cool, with the letters “MVC” being essentially a negative image outlined in red. Then in the late 1990s, they decided to change it to [this](http://en.wikipedia.org/wiki/File:MissouriValleyConference_100.png) monstrosity.

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<div class="post-metadata">

**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\
**Post date:** [September 21, 2011, 2:23am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/39 "2011-09-21T02:23:33Z")

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Mazda also briefly flirted with an alternate logo.

[Their logos](http://en.wikipedia.org/wiki/Mazda#Emblems).

The current one I guess is a stylized “M.” It’s ok.

The two from 1991-1997 don’t seem as iconic, and a little weird to me.  
While we’re on the subject of car logos, Chevrolet use(s/d?) [this for their Malibus](http://www.cartype.com/pics/1644/full/malibu_logomark.jpg). Sorry, it’s stylized. I guess it’s supposed to be waves or something? Ick. Chevy likes model-specific logos, like for the Impala, too.

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<div class="post-metadata">

**Author:** ![DiosaBellissima](https://avatars.discourse-cdn.com/v4/letter/d/a8b319/32.png) [@DiosaBellissima](https://boards.straightdope.com/u/DiosaBellissima)\
**Post date:** [September 21, 2011, 2:44am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/40 "2011-09-21T02:44:39Z")

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> [@Alan\_Smithee](#):
>
> Is the new one actually used anywhere? I can’t find it anywhere on the net except that link. I can find several variations using Walt’s signature (which has been in use for decades), but none with Bear Mountain. (I can find the pink Bear Mountain image by searching for “California Adventure logo” but without the castle and without “Disneyland”.)

In park, they sell some merchandise with the full (with bear) logo. My Annual Pass has the castle, clouds, Mickey balloons, “Disneyland” in the traditional font, then “annual passport” in some regular font. No bear anywhere to be found.

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