# The old logo was better **URL:** \ **Category:** In My Humble Opinion\ **Created:** [September 20, 2011, 2:27pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945 "2011-09-20T14:27:44Z")\ **Posts on this page:** 7\ **Page:** 3
**Author:** ![crypto](https://avatars.discourse-cdn.com/v4/letter/c/b3f665/32.png) [@crypto](https://boards.straightdope.com/u/crypto)\ **Post date:** [September 21, 2011, 2:55am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/41 "2011-09-21T02:55:36Z")
It seems to me that most of the new logos incorporate Helvetica font in the text in some way. I believe there have been studies that show Helvetica to be something that people react positively to. Whatever crate & barrel uses is the font I’m referring to. In general, I like old logos the best because they didn’t all look/feel the same. The Disneyland logo was very telling. I love the old logo. I also like how Disney’s signature is used. But to combine Disneys signature with “land” in a helvetica type font is horrific. Companies used to try to use the logo to differentiate themselves from other companies. So many now use the same font, they are becoming more and more homogeneous. ---
**Author:** ![No\_umlaut\_for\_U](https://avatars.discourse-cdn.com/v4/letter/n/ea5d25/32.png) [@No\_umlaut\_for\_U](https://boards.straightdope.com/u/No_umlaut_for_U)\ **Post date:** [September 21, 2011, 3:49am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/42 "2011-09-21T03:49:40Z")
The old International Harvester logo of the Red **i** in the black H, resembling a farmer on his tractor, was the best logo ever. Now? Not so much. ---
**Author:** ![FordTaurusSHO94](https://avatars.discourse-cdn.com/v4/letter/f/f07891/32.png) [@FordTaurusSHO94](https://boards.straightdope.com/u/FordTaurusSHO94)\ **Post date:** [September 21, 2011, 4:51am UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/43 "2011-09-21T04:51:31Z")
The old chrome WWF logo and the blue and yellow WWF logo were much nicer than the scratch logo, both the WWF and WWE versions. WWE sounds terrible anyways. ---
**Author:** ![robert\_columbia](https://avatars.discourse-cdn.com/v4/letter/r/e79b87/32.png) [@robert\_columbia](https://boards.straightdope.com/u/robert_columbia)\ **Post date:** [September 21, 2011, 3:45pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/44 "2011-09-21T15:45:04Z")
> [@thelurkinghorror](#): > > Mazda also briefly flirted with an alternate logo. > > [Their logos](http://en.wikipedia.org/wiki/Mazda#Emblems). > > The current one I guess is a stylized “M.” It’s ok. > > The two from 1991-1997 don’t seem as iconic, and a little weird to me. > While we’re on the subject of car logos, Chevrolet use(s/d?) [this for their Malibus](http://www.cartype.com/pics/1644/full/malibu_logomark.jpg). Sorry, it’s stylized. I guess it’s supposed to be waves or something? Ick. Chevy likes model-specific logos, like for the Impala, too. Chevrolet Impala logo: > **[El Chevrolet Impala Es Un](http://impala-guides.blogspot.com/2011/05/el-chevrolet-impala-es-un.html)** > > El Chevrolet Impala es un Here’s a smorgasboard of Chevy logos, including Corvette: [http://www.cartype.com/pages/406/chevrolet\_related\_emblems](http://www.cartype.com/pages/406/chevrolet_related_emblems) ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [September 21, 2011, 3:59pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/45 "2011-09-21T15:59:02Z")
> [@thelurkinghorror](#): > > Mazda also briefly flirted with an alternate logo. > > [Their logos](http://en.wikipedia.org/wiki/Mazda#Emblems). > > The current one I guess is a stylized “M.” It’s ok. > > The two from 1991-1997 don’t seem as iconic, and a little weird to me. I prefer the abstract ones from the '90s. Generally speaking, I prefer logos that aren’t based on letter shapes. ---
**Author:** ![Baal\_Houtham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/baal_houtham/32/13604_2.png) [@Baal\_Houtham](https://boards.straightdope.com/u/Baal_Houtham)\ **Post date:** [September 21, 2011, 5:39pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/46 "2011-09-21T17:39:33Z")
> [@Stink Fish Pot](#): > > It seems to me that most of the new logos incorporate Helvetica font in the text in some way. > > I believe there have been studies that show Helvetica to be something that people react positively to. Whatever crate & barrel uses is the font I’m referring to. Mmm. If anything, Helvetica was omnipresent in the 1970s and 1980s, and most “new” logos are replacements of Helvetica based logos from that era. As for what people “react positively to”, I haven’t looked at a lot of studies, but people often feel comfortable with what is familiar, and no font is more familiar than Helvetica. However that also makes it bland and undistinguished, and usually you’ll want your logo to not be bland and undistinguished. (And the new ATT is better than the old one --at least at this moment. Tastes change. The old one looks dated, but not classic.) ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [September 21, 2011, 5:45pm UTC](https://boards.straightdope.com/t/the-old-logo-was-better/596945/47 "2011-09-21T17:45:11Z")
> [@Labrador\_Deceiver](#): > > Ugly? Really? You find a blue and white sphere to be ugly? Not _any_ blue and white sphere. This one. It’s ugly. [Previous page](https://boards.straightdope.com/t/the-old-logo-was-better/596945.md?page=2)