# The oldest jingle you have in your memory

**URL:** <https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531>\
**Category:** Cafe Society\
**Created:** [September 18, 2018, 1:22pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531 "2018-09-18T13:22:53Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [September 18, 2018, 7:34pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/41 "2018-09-18T19:34:06Z")

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> [@terentii](#):
>
> I sure remember the Bardahl Detective commercials, which creeped me out when I was three or four (1958 or '59). :eek:

[![](https://img.youtube.com/vi/Eh0Jp7QvPeE/hqdefault.jpg "Bardahl Oil Commercial - 1955") ](https://www.youtube.com/watch?v=Eh0Jp7QvPeE)

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**Author:** ![Jeff\_Lichtman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeff_lichtman/32/1531_2.png) [@Jeff\_Lichtman](https://boards.straightdope.com/u/Jeff_Lichtman)\
**Post date:** [September 18, 2018, 7:45pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/42 "2018-09-18T19:45:15Z")

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_You can trust your car to the man who wears the star,  
The big, bright Texaco star!_

I know a lot of jingles from before I was born, but that may be the oldest one I remember that I actually heard on TV and radio.

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**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\
**Post date:** [September 18, 2018, 7:51pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/43 "2018-09-18T19:51:45Z")

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The [theme song](https://www.youtube.com/watch?v=C6cyy_rziuk) for Gillette’s _Friday Night Fights_. (Apparently officially _Gillette Cavalcade of Sports_.)

Lyrics seem hard to come by. From the video ~“You look sharp, and you’ll feel sharp, too.”

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**Author:** ![Knowed\_Out](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/knowed_out/32/7380_2.png) [@Knowed\_Out](https://boards.straightdope.com/u/Knowed_Out)\
**Post date:** [September 18, 2018, 7:53pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/44 "2018-09-18T19:53:10Z")

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Ai yi yi yiiiiii  
I am the Frito Bandito  
Geev me Frito’s corncheeps and I be your friend  
The Frito Bandito you must not offend

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**Author:** ![Kropotkin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kropotkin/32/18045_2.png) [@Kropotkin](https://boards.straightdope.com/u/Kropotkin)\
**Post date:** [September 18, 2018, 7:57pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/45 "2018-09-18T19:57:56Z")

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> [@tim-n-va](#):
>
> ‘Hot water, cold water  
> Boo for Goldwater”

“Tippecanoe and Tyler too!”

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**Author:** ![E-DUB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/e-dub/32/403_2.png) [@E-DUB](https://boards.straightdope.com/u/E-DUB)\
**Post date:** [September 18, 2018, 8:00pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/46 "2018-09-18T20:00:47Z")

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A local spot that ran virtually forever:

Stay on the right track to Nine Mile and Mack,  
Roy O’Brien trucks and cars something your money back

[![](https://img.youtube.com/vi/Wa0WsxWACuc/hqdefault.jpg "Roy O'Brien Ford Original Jingle") ](https://www.youtube.com/watch?v=Wa0WsxWACuc)

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**Author:** ![Reindeer\_Flotilla](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/reindeer_flotilla/32/3024_2.png) [@Reindeer\_Flotilla](https://boards.straightdope.com/u/Reindeer_Flotilla)\
**Post date:** [September 18, 2018, 8:04pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/47 "2018-09-18T20:04:26Z")

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“I’d like to teach the world to sing, in perfect harmony.  
I’d like to buy the world a Coke, and keep it company.  
That’s the real thing.”

I’d thought that commercial dated back to the '60’s, but according to Wikipedia it debuted in 1971. Some interesting trivia:

- It cost $250,000 to make, the most expensive TV commercial ever made at that time.

- A studio group The Hillside Singers, named to identify with the commercial, immediately recorded a version with Coke references removed. It reached #13 on the Billboard Hot 100 in the US.

- The group The New Seekers recorded their version that same year, selling 96,000 copies in one day, and eventually 12 million total. It reached #7 in the US and #1 in the UK.

- The Coca-Cola Company waived royalties to the song and instead donated $80,000 in payments to UNICEF.

“It’s the real thing.” was a marketing slogan that goes back to 1969, so I guess this jingle doesn’t beat a lot of the contributions here.

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**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\
**Post date:** [September 18, 2018, 8:08pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/48 "2018-09-18T20:08:41Z")

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[quote=“DrDeth, post:41, topic:821531”]

[/QUOTE]

That is scary!

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**Author:** ![blondebear](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/blondebear/32/1022_2.png) [@blondebear](https://boards.straightdope.com/u/blondebear)\
**Post date:** [September 18, 2018, 8:11pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/49 "2018-09-18T20:11:58Z")

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_From the land of sky blue waters,  
Comes the beer refreshing,  
Hamm’s, the beer refreshing_

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**Author:** ![susan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/susan/32/17537_2.png) [@susan](https://boards.straightdope.com/u/susan)\
**Post date:** [September 18, 2018, 8:12pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/50 "2018-09-18T20:12:17Z")

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Non-jingle from school, 1965 or 66:  
[Roger Ramjet](https://www.youtube.com/watch?v=E7SqSNQeAFM). When I learned it was actually Yankee Doodle somewhere in that period, I learned something important about music.

Probable oldest jingle: [The Oscar Meyer Weiner song](https://www.youtube.com/watch?v=aNddW2xmZp8).

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [September 18, 2018, 8:16pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/51 "2018-09-18T20:16:57Z")

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> [@Biggirl](#):
>
> That is scary!

It is a little, yes.

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**Author:** ![Half\_Man\_Half\_Wit](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/half_man_half_wit/32/21766_2.png) [@Half\_Man\_Half\_Wit](https://boards.straightdope.com/u/Half_Man_Half_Wit)\
**Post date:** [September 18, 2018, 8:19pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/52 "2018-09-18T20:19:40Z")

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‘Shave and a haircut - two bits’ was used as a jingle for shampoo in 1939:

> [@wikipedia](#):
>
> In 1939, Dan Shapiro, Lestor Lee and&nbsp;Milton Berle&nbsp;released “Shave and a Haircut – Shampoo,”&nbsp;which used the tune in the closing bars and has been thought to be the origin of the lyric.

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**Author:** ![ElvisL1ves](https://avatars.discourse-cdn.com/v4/letter/e/5daacb/32.png) [@ElvisL1ves](https://boards.straightdope.com/u/ElvisL1ves)\
**Post date:** [September 18, 2018, 8:27pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/53 "2018-09-18T20:27:21Z")

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My early childhood was spent in Cleveland, home of the Lawson’s convenience store chain, and its TV commercials featuring Big O, the truck carrying fresh orange juice up to the frozen wastelands. Everybody sing now!

\*Roll on, Big O, get that juice up to Lawson’s in forty hours.

Now the oranges ripen in the Florida sun  
Sweet on the tree they stay  
Then they pick 'em and they squeeze, just as neat as you please  
and the Big O leaves the same day.

Roll on, Big O, get that juice up to Lawson’s in forty hours.

Now one man sleeps while the other man drives  
On the nonstop Lawson’s run  
And the cold, sweet juice in the tank truck’s caboose  
Stays as fresh as the Florida sun.

Roll on, Big O, get that juice up to Lawson’s in forty hours …\*

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**Author:** ![Jeff\_Lichtman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeff_lichtman/32/1531_2.png) [@Jeff\_Lichtman](https://boards.straightdope.com/u/Jeff_Lichtman)\
**Post date:** [September 18, 2018, 8:34pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/54 "2018-09-18T20:34:08Z")

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> [@susan](#):
>
> Non-jingle from school, 1965 or 66:  
> [Roger Ramjet](https://www.youtube.com/watch?v=E7SqSNQeAFM). When I learned it was actually Yankee Doodle somewhere in that period, I learned something important about music.

And also about royalties.

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**Author:** ![Prof.Pepperwinkle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/prof.pepperwinkle/32/13627_2.png) [@Prof.Pepperwinkle](https://boards.straightdope.com/u/Prof.Pepperwinkle)\
**Post date:** [September 18, 2018, 8:52pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/55 "2018-09-18T20:52:25Z")

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N-E-S-T-L-E-S,  
Nestle’s makes the very best  
Choooooooc’late.

as sung by Farfel the Dog.

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**Author:** ![Aspidistra](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aspidistra/32/3894_2.png) [@Aspidistra](https://boards.straightdope.com/u/Aspidistra)\
**Post date:** [September 18, 2018, 8:57pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/56 "2018-09-18T20:57:40Z")

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> [@panache45](#):
>
> I also remember, [from the 50s](https://www.youtube.com/watch?v=UP2h4LjBXu0):
> 
> _You’ll wonder where the yellow went  
> When you brush your teeth with Pepsodent._
> 
> I have no idea why there were so many toothpaste commercials back then.

My dad’s version:

_You’ll wonder where your teeth all went  
When you brush your teeth with crushed cement!_

The earliest I remember off my own bat is undoubtedly [Happy Little Vegemites](https://www.youtube.com/watch?v=0yA98MujNeM)

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**Author:** ![Marvin\_the\_Martian](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/marvin_the_martian/32/2898_2.png) [@Marvin\_the\_Martian](https://boards.straightdope.com/u/Marvin_the_Martian)\
**Post date:** [September 18, 2018, 9:12pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/57 "2018-09-18T21:12:00Z")

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Not the oldest I remember (those were already all mentioned):

Virginia Slims:

_You’ve come a long way baby  
To get where you’ve got to today  
You’ve got your own cigarette now baby  
You’ve come a long, long way_

A cigarette called 101:

_A silly millimeter longer - 101  
A silly millimeter longer - 101_

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**Author:** ![Marvin\_the\_Martian](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/marvin_the_martian/32/2898_2.png) [@Marvin\_the\_Martian](https://boards.straightdope.com/u/Marvin_the_Martian)\
**Post date:** [September 18, 2018, 9:26pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/58 "2018-09-18T21:26:51Z")

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Binge drinking encouraged:

_Schaffer  
Is the  
One beer to have  
When your having more than one!_

and

\*When it’s time to relax  
One thing stands clear  
(Beer after beer)  
If you’ve got the time  
We’ve got the beer  
(Miller Beer)  
\*

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**Author:** ![seal\_cleaner](https://avatars.discourse-cdn.com/v4/letter/s/e274bd/32.png) [@seal\_cleaner](https://boards.straightdope.com/u/seal_cleaner)\
**Post date:** [September 18, 2018, 9:50pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/59 "2018-09-18T21:50:58Z")

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Does your shoe have a boy inside?  
What funny place for a boy to hide.  
Does you have a dog there too  
A boy and a dog and a foot in in a shoe!  
Well the boy is Buster Brown  
And the dog is Tige his friend  
And they’re really just a picture  
But it’s fun just to pretend!

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**Author:** ![Hapax\_Legomenon](https://avatars.discourse-cdn.com/v4/letter/h/8c91f0/32.png) [@Hapax\_Legomenon](https://boards.straightdope.com/u/Hapax_Legomenon)\
**Post date:** [September 18, 2018, 9:54pm UTC](https://boards.straightdope.com/t/the-oldest-jingle-you-have-in-your-memory/821531/60 "2018-09-18T21:54:48Z")

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It’s not even a jingle for me, just a line in that soothing NPR-announcer voice. “Entek International, makers of microporous membranes and battery separator materials.”

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