# The Pantone color for 2025 looks like... um... shit **URL:** \ **Category:** Cafe Society\ **Created:** [December 5, 2024, 6:11pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211 "2024-12-05T18:11:30Z")\ **Posts on this page:** 18\ **Page:** 1
**Author:** ![ThelmaLou](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thelmalou/32/390_2.png) [@ThelmaLou](https://boards.straightdope.com/u/ThelmaLou)\ **Post date:** [December 5, 2024, 6:11pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/1 "2024-12-05T18:11:30Z")
They’re euphemistically calling it “Mocha Mousse,” but well, draw your own conclusions. Highly appropriate, I’d say. 🙄 > **[Pantone's 2025 color is Mocha Mousse: How the company sold color to the world](https://www.npr.org/2024/12/05/nx-s1-5203003/pantone-mocha-mousse-color-of-year)** > > Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard. ---
**Author:** ![Saint\_Cad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/saint_cad/32/18907_2.png) [@Saint\_Cad](https://boards.straightdope.com/u/Saint_Cad)\ **Post date:** [December 5, 2024, 6:12pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/2 "2024-12-05T18:12:49Z")
2 Girls; 1 Paint ---
**Author:** ![Dung\_Beetle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dung_beetle/32/7945_2.png) [@Dung\_Beetle](https://boards.straightdope.com/u/Dung_Beetle)\ **Post date:** [December 5, 2024, 7:03pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/3 "2024-12-05T19:03:30Z")
I like it. 😁 ---
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [December 5, 2024, 7:10pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/4 "2024-12-05T19:10:17Z")
It’s worth pointing out that some of Pantone’s earliest work was used to characterize the colors of different kinds of soil. In other words, they’ve always been heavily invested in brown. Trivia question: Where is “Brown” on the spectrum? I mean, shouldn’t the spectrum cover all possible colors? Answer: “Brown” is actually very dark yellow/orange. And the spectrum doesn’t have all colors, even allowing for darker and lighter shades. On a CIE color diagram, the line joining the red and violet ends is the “purple line”. Purple (not to be confused with violet, which IS a spectral color) is not a spectral color – you can’t characterize it by a single wavelength. The same goes for all variations of purple, including Magenta, Mauve, and Pink. (Pink is not the same as Light Red) ---
**Author:** ![Slithy\_Tove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slithy_tove/32/18248_2.png) [@Slithy\_Tove](https://boards.straightdope.com/u/Slithy_Tove)\ **Post date:** [December 5, 2024, 7:11pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/5 "2024-12-05T19:11:27Z")
Looks like more of the beigecore trend, just darker to hide stains. As for the “warm and natural” appeal, if that didn’t strike me fifty years ago in the avocado green and burnt umber era, why should it apply now? ---
**Author:** ![Banksiaman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/banksiaman/32/3334_2.png) [@Banksiaman](https://boards.straightdope.com/u/Banksiaman)\ **Post date:** [December 5, 2024, 7:49pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/6 "2024-12-05T19:49:40Z")
Well, the Australian Macquarie Dictionary word of the year [was just announced as ‘enshittification’](https://www.abc.net.au/news/2024-11-26/macquarie-dictionary-word-of-the-year-2024/104648884), so we’ve possibly got a theme going. ---
**Author:** ![romansperson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/romansperson/32/17100_2.png) [@romansperson](https://boards.straightdope.com/u/romansperson)\ **Post date:** [December 5, 2024, 9:02pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/7 "2024-12-05T21:02:39Z")
Ick. What a disappointment. Enshittification, indeed. ---
**Author:** ![Zoobi](https://avatars.discourse-cdn.com/v4/letter/z/13edae/32.png) [@Zoobi](https://boards.straightdope.com/u/Zoobi)\ **Post date:** [December 5, 2024, 9:29pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/8 "2024-12-05T21:29:18Z")
I like brown. Brown can be beautiful and this one is quite lovely. ---
**Author:** ![MagicEyes](https://avatars.discourse-cdn.com/v4/letter/m/5daacb/32.png) [@MagicEyes](https://boards.straightdope.com/u/MagicEyes)\ **Post date:** [December 5, 2024, 10:59pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/9 "2024-12-05T22:59:32Z")
> [@Dung\_Beetle](#): > > I like it. 😁 I do too! It’s a nice shade of brown. It’s not exciting, but colors are like people–they can’t all be exciting. ---
**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\ **Post date:** [December 6, 2024, 10:51pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/10 "2024-12-06T22:51:01Z")
As a designer from Back In The Day (of color management), I remember Pantone being utilized precisely because of their purpose when they were founded: giving artists/graphic designers/printers/interior designers/painters a WIDE range of standardized colors. So I’m sure the concept of “Here’s this ONE color of the year” or “Look at this ONE color society’s going to be using (but only until we announce next year’s)…” would be the _opposite_ of Pantone’s original purpose. I don’t know a single designer who ever said anything like “Well, since Overripe Banana was Pantone’s Color for 2000, we used it in all our Y2K marketing…” . eta: I see they used the word _“Zeitgeist”_. How pretentious… ---
**Author:** ![Die\_Capacitrix](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/die_capacitrix/32/9_2.png) [@Die\_Capacitrix](https://boards.straightdope.com/u/Die_Capacitrix)\ **Post date:** [December 8, 2024, 4:22pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/11 "2024-12-08T16:22:14Z")
I was looking for brown socks yesterday and didn’t find any. So maybe this announcement might make it easier for me to find something suitable. In about 3-4 months, I guess. Actually, the colors remind me of cardboard, at least the rendering that I see on my screen. For those who want to be trendy, it’s possible to get a phone in the color of the year. > **[Motorola unveils special edition razr+ in the luxurious Pantone Color of the...](https://cerebral-overload.com/2024/12/motorola-unveils-special-edition-razr-in-the-luxurious-pantone-color-of-the-year-2025-pantone-17-1230-mocha-mousse/)** > > Motorola's North American razr family gains an exciting and colorful addition with the release of a special edition razr+ in the Pantone Color of the Year 2025, PANTONE® 17-1230 Mocha Mousse. A warming brown hue that hints at the delectable quality... And those who want something else: > **[Forget Mocha Mousse. Rebel Pantone Color Of The Year Picks Are Trending](https://www.forbes.com/sites/rdaniel-foster/2024/12/06/forget-mocha-mousse-try-these-rebel-pantone-color-of-the-year-picks/)** > > Nonconformist designers are bucking the Mocha Mousse Pantone 2025 Color of the Year trend. They say their favored hues are winners for the new year. ---
**Author:** ![WOOKINPANUBv.2](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanubv.2/32/3260_2.png) [@WOOKINPANUBv.2](https://boards.straightdope.com/u/WOOKINPANUBv.2)\ **Post date:** [December 8, 2024, 6:13pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/12 "2024-12-08T18:13:37Z")
Sheesh, not only is the color dookie, but that photo of mocha mousse looks like the poo emoji 💩 ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [December 8, 2024, 6:17pm UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/13 "2024-12-08T18:17:21Z")
> [@digs](#): > > So I’m sure the concept of “Here’s this ONE color of the year” or “Look at this ONE color society’s going to be using (but only until we announce next year’s)…” would be the _opposite_ of Pantone’s original purpose. It gets Pantone a crap\*-ton of PR and name visibility every year, which is, I imagine, exactly why they do it. \*- yes, intentional pun. ---
**Author:** ![Dr\_Paprika](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dr_paprika/32/3042_2.png) [@Dr\_Paprika](https://boards.straightdope.com/u/Dr_Paprika)\ **Post date:** [December 9, 2024, 4:38am UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/14 "2024-12-09T04:38:24Z")
Well if they are going to choose _this_ colour, perhaps Pantone should change their name to UnderPantone…? ---
**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\ **Post date:** [December 10, 2024, 3:09am UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/15 "2024-12-10T03:09:27Z")
Counterpoint: > **[Stop Hating on Pantone’s “Mocha Mousse” Color of the Year](https://hyperallergic.com/972425/stop-hating-on-pantone-mocha-mousse-color-of-the-year/)** > > I am always unfortunately attuned to the manner in which people respond to the color brown. > Dirt or excrement might be brown, but not all browns can be compared to dirt or excrement. Urine is (hopefully) yellow, but do you point at a buttercup or taxicab and wrinkle your nose? Blood and scabs are red … Hell, Pantone even developed its own “[Period Red](https://hyperallergic.com/591554/pantone-intimina-period-red/)” (it’s just plain red) in acknowledgement of the stigma surrounding menstruation. But do you look at red velvet cake or rose petals and shudder a little bit? ---
**Author:** ![wolfpup](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpup/32/10618_2.png) [@wolfpup](https://boards.straightdope.com/u/wolfpup)\ **Post date:** [December 10, 2024, 4:03am UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/16 "2024-12-10T04:03:02Z")
Colours can’t be viewed in isolation; the question is always “where would this colour be appropriate?”. The problem with Mocha Mousse isn’t that it’s inherently ugly, it’s that it’s hard for me to picture where it would look good. I think maybe in the sound-absorbing fabric panels on the walls of a home theatre, where you want something dark, fairly neutral, and non-obtrusive. The rectangular shapes on the right of the OP’s picture suggest what that might look like. I can’t think of much else. ---
**Author:** ![Rilchiam](https://avatars.discourse-cdn.com/v4/letter/r/2bfe46/32.png) [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)\ **Post date:** [December 10, 2024, 5:55am UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/17 "2024-12-10T05:55:04Z")
It would be a divine color for me to wear. My auburn hair really pops against brown, and that’s a very classy shade of brown. ---
**Author:** ![MrDibble](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mrdibble/32/114_2.png) [@MrDibble](https://boards.straightdope.com/u/MrDibble)\ **Post date:** [December 10, 2024, 11:21am UTC](https://boards.straightdope.com/t/the-pantone-color-for-2025-looks-like-um-shit/1011211/18 "2024-12-10T11:21:35Z")
> [@wolfpup](#): > > it’s hard for me to picture where it would look good Woolen jackets and knits, felt or leather bags, ceramics… or, you know, some of us have skin more-or-less that colour. I know I do (It’s Pantone 17-1230, I’m Pantone 17-1226). And I _always_ look good, anywhere.