[QUOTE=hawthorne’s linked article]
So, where did it come from? The earliest reference to it that I can find is this post to the PhysOrg Forums, dated July 19, 2005. It seems unlikely that some random poster on a physics message board would have invented it, but as far as I can tell, this is the case.
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Which means that I was right about where this came from and one of the original people to discuss it as well! Sorry about that - I should have warned you or something.