# The Star Wars travesty demonstrates the incredible power of brand

**URL:** <https://boards.straightdope.com/t/the-star-wars-travesty-demonstrates-the-incredible-power-of-brand/845628>\
**Category:** Cafe Society\
**Created:** [December 30, 2019, 8:44pm UTC](https://boards.straightdope.com/t/the-star-wars-travesty-demonstrates-the-incredible-power-of-brand/845628 "2019-12-30T20:44:15Z")\
**Posts on this page:** 1\
**Showing post:** 59

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**Author:** ![commasense](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/commasense/32/3017_2.png) [@commasense](https://boards.straightdope.com/u/commasense)\
**Post date:** [December 31, 2019, 9:54pm UTC](https://boards.straightdope.com/t/the-star-wars-travesty-demonstrates-the-incredible-power-of-brand/845628/59 "2019-12-31T21:54:26Z")

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I agree with the OP, but I take it one step further. They shouldn’t have stopped after the first trilogy, they should have stopped after the first _film_. As I explained [here](http://boards.straightdope.com/sdmb/showpost.php?p=21519783&postcount=179) (in March 2019):

> [@Trivial, yet controversial views (What are yours)](https://boards.straightdope.com/t/trivial-yet-controversial-views-what-are-yours/830196/179):
>
> The best Star Wars movie is _Star Wars_. There is no such movie as “Episode IV: A New Hope.” it is called _Star Wars_ and it is the best one. Period.
> 
> It has a simple and comprehensible plot (based on archetypal stories as outlined by Joseph Campbell), likeable characters, decent (if not stellar) acting, a certain gravitas lent by Alec Guinness, humor, good action, and a satisfying ending. It invented the concept of the “used future,” helped bring SF back to mainstream movies (something of a mixed blessing, as it turned out), and pushed the boundaries of movie SFX in the pre-CGI era. It was rollicking good fun.
> 
> \*The Empire Strikes Back \* is not the best SW movie because it doesn’t stand on its own: it’s clearly only a bridge between two other movies. And _Return of the Jedi_ is not the best because having teddy bears defeat storm troopers is stupid.
> 
> The prequels are perhaps the worst films ever made in the history of the universe. They make _Plan Nine From Outer Space_ look like _Citizen Kane_. And all the rest are tired rehashings of the first three, and/or heartless corporate attempts to extract ever more cash from the little kids who gaped in wonder at the first film and desperately want to somehow relive the magic that was [the one and only] _Star Wars_.

ETA: I haven’t seen ROS and probably won’t, at least not in the theaters.

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