# The Taco Bell "I'm Full" commercials

**URL:** <https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648>\
**Category:** In My Humble Opinion\
**Created:** [September 14, 2006, 5:56am UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648 "2006-09-14T05:56:57Z")\
**Posts on this page:** 19\
**Page:** 1

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**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\
**Post date:** [September 14, 2006, 5:56am UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/1 "2006-09-14T05:56:57Z")

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There are some mentions of this in past threads, but nothing substantial in over a year.

I just wish to register my utter disgust with this campaign, and I am sorely disappointed it has lasted so long.

It makes me _not_ want to go to Taco Bell because I do _not_ want to self-identify as a pig.

but I do still go though, because of the addictive chemicals they add to their food.

-FrL-

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**Author:** ![Tuckerfan](https://avatars.discourse-cdn.com/v4/letter/t/eada6e/32.png) [@Tuckerfan](https://boards.straightdope.com/u/Tuckerfan)\
**Post date:** [September 14, 2006, 10:07am UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/2 "2006-09-14T10:07:03Z")

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Just make sure that when you go to Taco Bell, you take a big dump in the toilet, then come out and shout, “I’m empty!” 😃

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**Author:** ![Grrr](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/grrr/32/146_2.png) [@Grrr](https://boards.straightdope.com/u/Grrr)\
**Post date:** [September 14, 2006, 12:29pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/3 "2006-09-14T12:29:53Z")

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I’m right there with ya’.

Except, I’m more disgusted with their _“Taco Bell. Make it your FOURTH meal…”_ ad campaign. (Directed toward the late night crowd.)

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**Author:** ![Mindfield](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mindfield/32/19759_2.png) [@Mindfield](https://boards.straightdope.com/u/Mindfield)\
**Post date:** [September 14, 2006, 12:57pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/4 "2006-09-14T12:57:34Z")

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They ought to just come out and say what they really mean:

“Taco Bell. Because your inner lardass has been cooped up long enough.”

Or maybe…

“Look, all these crappy fast food joints will make you fat, but who else can give you fiery, explosive diarrhea?”

TB have pissed me off one too many times. The location in the mall I live behind is staffed by monkeys with Downs. If they’re not screwing up my order, they’re digging up the overcooked remnants of the current batch of refried beans and crumbling the dried-up flotsam on my burritos as if there was absolutely nothing wrong with that.

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**Author:** ![robardin](https://avatars.discourse-cdn.com/v4/letter/r/43a26b/32.png) [@robardin](https://boards.straightdope.com/u/robardin)\
**Post date:** [September 14, 2006, 2:56pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/5 "2006-09-14T14:56:55Z")

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[QUOTE=Frylock]  
It makes me _not_ want to go to Taco Bell because I do _not_ want to self-identify as a pig.  
[/QUOTE]

How do you feel about the Burger King “Meat-normous” or “BK Stacker” ads, proudly proclaiming up to quadruple bacon cheeseburgers “with no veggies”?

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [September 14, 2006, 3:13pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/6 "2006-09-14T15:13:48Z")

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Does anyone have a link to an online version of the commercial? All I can find on Youtube is lots of ‘parodies’ (the idiots posting lame videos on Youtube should just look up ‘parody’ in a dictionary).

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**Author:** ![Antinor01](https://avatars.discourse-cdn.com/v4/letter/a/ecae2f/32.png) [@Antinor01](https://boards.straightdope.com/u/Antinor01)\
**Post date:** [September 14, 2006, 3:21pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/7 "2006-09-14T15:21:58Z")

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Carl’s Jr has a chili double cheeseburger out. I can feel my arteries hardening just watching the commercials.

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**Author:** ![Larry\_Borgia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/larry_borgia/32/156_2.png) [@Larry\_Borgia](https://boards.straightdope.com/u/Larry_Borgia)\
**Post date:** [September 14, 2006, 4:12pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/8 "2006-09-14T16:12:55Z")

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“Taco Bell. When you’ve been drinking all night and you’re not getting laid.”

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**Author:** ![Aunt\_Flow](https://avatars.discourse-cdn.com/v4/letter/a/ed655f/32.png) [@Aunt\_Flow](https://boards.straightdope.com/u/Aunt_Flow)\
**Post date:** [September 14, 2006, 4:18pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/9 "2006-09-14T16:18:50Z")

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Color me stupid, but I don’t understand what you find offensive about it? Alot of people who stay up late, be it working or having a night out on the town, get hungry late in the night.

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**Author:** ![Antinor01](https://avatars.discourse-cdn.com/v4/letter/a/ecae2f/32.png) [@Antinor01](https://boards.straightdope.com/u/Antinor01)\
**Post date:** [September 14, 2006, 4:23pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/10 "2006-09-14T16:23:07Z")

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[QUOTE=Aunt Flow]  
Color me stupid, but I don’t understand what you find offensive about it? Alot of people who stay up late, be it working or having a night out on the town, get hungry late in the night.  
[/QUOTE]

In a country with such a high percentage of overweight people already, it’s irresponsible to be encouraging people to eat a fourth meal in the middle of the night, especially one as fattening and nutritionally deficient as Taco Bell.

That’s what is disgusting and offensive. (At least to me)

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**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\
**Post date:** [September 14, 2006, 4:25pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/11 "2006-09-14T16:25:13Z")

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[QUOTE=Aunt Flow]  
Color me stupid, but I don’t understand what you find offensive about it? Alot of people who stay up late, be it working or having a night out on the town, get hungry late in the night.  
[/QUOTE]

Is this post directed at the OP or at **SHAKES** ’ subsequent post?

-FrL-

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**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\
**Post date:** [September 14, 2006, 4:32pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/12 "2006-09-14T16:32:54Z")

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Perish forfend that somebody in advertising in the U.S. make a successful series of commercials which point out what nincompoops mid-30’s white guys are.

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**Author:** ![Aunt\_Flow](https://avatars.discourse-cdn.com/v4/letter/a/ed655f/32.png) [@Aunt\_Flow](https://boards.straightdope.com/u/Aunt_Flow)\
**Post date:** [September 14, 2006, 5:19pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/13 "2006-09-14T17:19:40Z")

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[QUOTE=Frylock]  
Is this post directed at the OP or at **SHAKES** ’ subsequent post?

-FrL-  
[/QUOTE]

Kinda both. They’re not encouraging it. Hell, people get hungry at night, they eat. It happens. All they’re saying is “Hey eat here!” There’s nothing irresponsible about it. They’re just being a business.

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**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\
**Post date:** [September 14, 2006, 6:19pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/14 "2006-09-14T18:19:36Z")

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[QUOTE=Aunt Flow]  
Kinda both. They’re not encouraging it. Hell, people get hungry at night, they eat. It happens. All they’re saying is “Hey eat here!” There’s nothing irresponsible about it. They’re just being a business.  
[/QUOTE]

The ads I’m talking about in the OP of this thread are not directed toward people who get the munchies at night. The ad campaign I’m talking about is the one which is claiming that only at Taco Bell can you “feel full” without spending too much money.

“I’m Full!” doesn’t signify, in these ads “I’m not hungry!” but rather “I’m satiated!” or in other words “My stomach actually feels stretched out from eating! How wonderful!”

-FrL-

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**Author:** ![simster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/simster/32/1047_2.png) [@simster](https://boards.straightdope.com/u/simster)\
**Post date:** [September 14, 2006, 6:39pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/15 "2006-09-14T18:39:01Z")

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Well, it’s easy to feel full when eating a pound of stuff in one burrito…

The commercial that gets me?

That new one for some kind of microwaved desert… tagline is:

“Three Minutes and you’re in Heaven”

So eating that crap is gonna kill me, huh?

My hats off to you, you marketing genius!

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**Author:** ![ouryL](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ouryl/32/6067_2.png) [@ouryL](https://boards.straightdope.com/u/ouryL)\
**Post date:** [September 14, 2006, 7:27pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/16 "2006-09-14T19:27:35Z")

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I thought the first ones were funny. The guy’s friend brings the near comatose guy into the doctor and mimes him eating a burrito - which looked like him performing oral sex… :eek:

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**Author:** ![Anaamika](https://avatars.discourse-cdn.com/v4/letter/a/5f9b8f/32.png) [@Anaamika](https://boards.straightdope.com/u/Anaamika)\
**Post date:** [September 14, 2006, 7:39pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/17 "2006-09-14T19:39:45Z")

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[QUOTE=Antinor01]  
In a country with such a high percentage of overweight people already, it’s irresponsible to be encouraging people to eat a fourth meal in the middle of the night, especially one as fattening and nutritionally deficient as Taco Bell.

That’s what is disgusting and offensive. (At least to me)  
[/QUOTE]

Perhaps, but they were great in college, and I never gained any weight in college anyway. Too much constant activity.

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**Author:** ![Antinor01](https://avatars.discourse-cdn.com/v4/letter/a/ecae2f/32.png) [@Antinor01](https://boards.straightdope.com/u/Antinor01)\
**Post date:** [September 14, 2006, 7:52pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/18 "2006-09-14T19:52:17Z")

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[QUOTE=Anaamika]  
Perhaps, but they were great in college, and I never gained any weight in college anyway. Too much constant activity.  
[/QUOTE]

Heh, I didn’t start gaining weight till I was about 26 (I miss my 27 inch waist). It still strikes me as irresponsible advertising though.

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**Author:** ![Magiver](https://avatars.discourse-cdn.com/v4/letter/m/4491bb/32.png) [@Magiver](https://boards.straightdope.com/u/Magiver)\
**Post date:** [September 14, 2006, 7:56pm UTC](https://boards.straightdope.com/t/the-taco-bell-im-full-commercials/372648/19 "2006-09-14T19:56:10Z")

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[QUOTE=Ethilrist]  
Perish forfend that somebody in advertising in the U.S. make a successful series of commercials which point out what nincompoops mid-30’s white guys are.  
[/QUOTE]  
I would say that was the exact opposite of their demographic makeup.
