# The World Wildlife Fund ain't gonna make many friends in NY

**URL:** <https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [September 3, 2009, 12:34pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737 "2009-09-03T12:34:38Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![yojimbo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yojimbo/32/232_2.png) [@yojimbo](https://boards.straightdope.com/u/yojimbo)\
**Post date:** [September 3, 2009, 12:34pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/1 "2009-09-03T12:34:38Z")

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Or The States in general.

[![]( " - YouTube") ](https://www.youtube.com/watch?v=X1mFoTQNivc)

Ad that references 9/11 in a very in your face way. Quite chilling when you see all the planes at the end.

It makes it’s point alright but I reckon a LOT of people won’t appreciate the effort.

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**Author:** ![spoike](https://avatars.discourse-cdn.com/v4/letter/s/da6949/32.png) [@spoike](https://boards.straightdope.com/u/spoike)\
**Post date:** [September 3, 2009, 12:39pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/2 "2009-09-03T12:39:43Z")

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The World Wildlife Fund issued a [statement](http://www.worldwildlife.org/who/media/press/2009/WWFPresitem13540.html)on Tuesday condemning the ad, which was apparently part of an unauthorized campaign.

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**Author:** ![wolfstu](https://avatars.discourse-cdn.com/v4/letter/w/d6d6ee/32.png) [@wolfstu](https://boards.straightdope.com/u/wolfstu)\
**Post date:** [September 3, 2009, 12:42pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/3 "2009-09-03T12:42:17Z")

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[WWF condemns ‘offensive’ ad with its logo](http://www.cbc.ca/consumer/story/2009/09/02/world-wildlife-fund-ad-september-attack-trade-center.html)

> [@](#):
>
> The World Wildlife Fund is speaking out after bloggers and twitterers condemned the environmental group over a tasteless and unapproved ad exploiting the Sept. 11, 2001, attacks on New York’s World Trade Center.  
> …  
> But the WWF says the image was created on specifications by a Brazilian ad agency and was rejected.
> 
> “WWF strongly condemns this offensive and tasteless ad, and did not authorize its production or publication,” the group said in a news release issued late Tuesday.
> 
> “It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured.”

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**Author:** ![yojimbo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yojimbo/32/232_2.png) [@yojimbo](https://boards.straightdope.com/u/yojimbo)\
**Post date:** [September 3, 2009, 12:46pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/4 "2009-09-03T12:46:08Z")

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Ahh ok then.

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**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [September 3, 2009, 1:11pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/5 "2009-09-03T13:11:34Z")

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Shit, remember when Dunkin’ Donuts got in trouble for making a poster that had a dragonfly approaching two cups of iced coffee that sorta kinda made some jittery people think of September 11, although the reason Dunkin’ Donuts would _want_ people to think of September 11 when they thought about its drinks was never explained?

Times have changed I guess. At least for this Brazilian agency. Might I suggest waxings for the people who made this? What a crass and exploitative ad. It’s distasteful and the insensitive imagery more than drowns out the message.

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**Author:** ![grimpixie](https://avatars.discourse-cdn.com/v4/letter/g/ecb155/32.png) [@grimpixie](https://boards.straightdope.com/u/grimpixie)\
**Post date:** [September 3, 2009, 1:52pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/6 "2009-09-03T13:52:31Z")

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Video removed from YouTube now…

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**Author:** ![Gaudere](https://avatars.discourse-cdn.com/v4/letter/g/e495f1/32.png) [@Gaudere](https://boards.straightdope.com/u/Gaudere)\
**Post date:** [September 3, 2009, 2:26pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/7 "2009-09-03T14:26:35Z")

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Ad agencies often do “edgy” crazy ads as a pitch to a prospective client, and somehow the ads always end up leaked and cause a furor like this. Anytime you see an ad that has you going “WtF?” consider the possibility that it’s leaked unauthorized concept art and don’t lynch the company that looks to be using it quite yet. Anyone can make up a fake ad.

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**Author:** ![Cat\_Fight](https://avatars.discourse-cdn.com/v4/letter/c/90ced4/32.png) [@Cat\_Fight](https://boards.straightdope.com/u/Cat_Fight)\
**Post date:** [September 3, 2009, 2:52pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/8 "2009-09-03T14:52:51Z")

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Didn’t get to see the video, but it sounded out of character for the WWF. Can anyone think of any other particularly edgy campaigns they’ve done? And no wrestling jokes.

Don;t get me wrong, all of [these](http://thedesigninspiration.com/articles/50-creative-wwf-campaigns-that-make-you-think-twice/) are very creative, but I don’t recall them having any PETA-like controversies.

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**Author:** ![Anne\_Neville](https://avatars.discourse-cdn.com/v4/letter/a/b9e5f3/32.png) [@Anne\_Neville](https://boards.straightdope.com/u/Anne_Neville)\
**Post date:** [September 3, 2009, 3:00pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/9 "2009-09-03T15:00:07Z")

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> [@Marley23](#):
>
> Shit, remember when Dunkin’ Donuts got in trouble for making a poster that had a dragonfly approaching two cups of iced coffee that sorta kinda made some jittery people think of September 11, although the reason Dunkin’ Donuts would _want_ people to think of September 11 when they thought about its drinks was never explained?

It was [Starbucks](http://www.snopes.com/rumors/cool.asp), not Dunkin Donuts, but you’re otherwise correct.

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**Author:** ![Freudian\_Slit](https://avatars.discourse-cdn.com/v4/letter/f/5daacb/32.png) [@Freudian\_Slit](https://boards.straightdope.com/u/Freudian_Slit)\
**Post date:** [September 3, 2009, 3:20pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/10 "2009-09-03T15:20:27Z")

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What was the ad? I can’t see it now.

ETA: I found a pic of it. The planet is powerful? If it’s so powerful why does it need my help?

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**Author:** ![yojimbo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yojimbo/32/232_2.png) [@yojimbo](https://boards.straightdope.com/u/yojimbo)\
**Post date:** [September 3, 2009, 3:28pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/11 "2009-09-03T15:28:44Z")

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The ad showed CGI planes hitting CGI Twin Towers.

Screen went black and text something like "On Sept 11 2xxx(can’t remember the # they used) people died in one of the most tragic event in history

Change to text about 250,000 dying from the SE Asian tusami.

CGI of LOTS of planes heading for NY

Text. “Nature is powerful. Respect it”  
That’s approx. but close.

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**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [September 3, 2009, 3:33pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/12 "2009-09-03T15:33:50Z")

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> [@Anne\_Neville](#):
>
> It was [Starbucks](http://www.snopes.com/rumors/cool.asp), not Dunkin Donuts, but you’re otherwise correct.

I was wondering why I couldn’t find a link before. Thank you.

> [@Freudian\_Slit](#):
>
> The planet is powerful? If it’s so powerful why does it need my help?

I guess that’s another reason it’s a bad ad. But it says if there could be enormous environmental disasters if we don’t conserve.

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**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\
**Post date:** [September 3, 2009, 3:34pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/13 "2009-09-03T15:34:04Z")

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**Freudian** , the ad showed an animation of two planes flying into WTC, then another dozen or so swooping in in an apparent attempt to continue the mayhem. It mentions that 2819 (I think) were killed on 9/11 but that the Dec 26th tsunami a couple of years ago killed 280,000, a hundred times as many. It says the planet is powerful and must be respected, etc.

To me, even with the offensiveness aside, their (glad to see it’s just the ad agency’s) premise and line of reasoning was a little… flawed.

ETA: See I’m late to the show.

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**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [September 3, 2009, 3:38pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/14 "2009-09-03T15:38:15Z")

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Yeah, aside from the horrible taste this is definitely a problem with the image. According to the article in the OP, the white text included “The planet is brutally powerful. Respect it. Preserve it.”

I thought I remembered the word “Conserve” showing up in there, but it’s definitely a conservation message.

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**Author:** ![wolfstu](https://avatars.discourse-cdn.com/v4/letter/w/d6d6ee/32.png) [@wolfstu](https://boards.straightdope.com/u/wolfstu)\
**Post date:** [September 3, 2009, 3:41pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/15 "2009-09-03T15:41:46Z")

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> [@Marley23](#):
>
> Yeah, aside from the horrible taste this is definitely a problem with the image. According to the article in the OP, the white text included “The planet is brutally powerful. Respect it. Preserve it.”
> 
> I thought I remembered the word “Conserve” showing up in there, but it’s definitely a conservation message.

It was – I remember the text as “The planet is brutally powerful. Respect it. Conserve it.”

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**Author:** ![Bosstone](https://avatars.discourse-cdn.com/v4/letter/b/22d042/32.png) [@Bosstone](https://boards.straightdope.com/u/Bosstone)\
**Post date:** [September 3, 2009, 3:46pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/16 "2009-09-03T15:46:32Z")

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> [@wolfstu](#):
>
> It was – I remember the text as “The planet is brutally powerful. Respect it. Conserve it.”

“Because if you don’t, it’ll kill your family.”

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**Author:** ![Two\_Many\_Cats](https://avatars.discourse-cdn.com/v4/letter/t/8dc957/32.png) [@Two\_Many\_Cats](https://boards.straightdope.com/u/Two_Many_Cats)\
**Post date:** [September 3, 2009, 5:16pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/17 "2009-09-03T17:16:09Z")

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Whuh? Is the ad agency suggesting that more recycling programs could’ve prevented the SE Asian Tsunami?

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**Author:** ![Freudian\_Slit](https://avatars.discourse-cdn.com/v4/letter/f/5daacb/32.png) [@Freudian\_Slit](https://boards.straightdope.com/u/Freudian_Slit)\
**Post date:** [September 3, 2009, 5:17pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/18 "2009-09-03T17:17:56Z")

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Yeah, I want to know how we caused the tsunami.

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**Author:** ![threemae](https://avatars.discourse-cdn.com/v4/letter/t/5f9b8f/32.png) [@threemae](https://boards.straightdope.com/u/threemae)\
**Post date:** [September 3, 2009, 7:19pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/19 "2009-09-03T19:19:07Z")

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On the other hand, now we’ve all heard of DDR Brazil, and as we all know, any publicity…

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**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\
**Post date:** [September 3, 2009, 10:26pm UTC](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737/20 "2009-09-03T22:26:34Z")

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> [@Anne\_Neville](#):
>
> It was [Starbucks](http://www.snopes.com/rumors/cool.asp), not Dunkin Donuts, but you’re otherwise correct.

Using “collapse” when American’s had been hearing nothing but “the collapse of the WTC” and “the WTC collapse” for quite awhile for a phrase that meant nothing\* is what really made the connection with people.

- “collapse into cool” WHAT DID THAT EVEN MEAN.

[Next page](https://boards.straightdope.com/t/the-world-wildlife-fund-aint-gonna-make-many-friends-in-ny/508737.md?page=2)
