# The Worst Advertising Slogan Ever

**URL:** <https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077>\
**Category:** Cafe Society\
**Created:** [April 11, 2003, 6:09pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077 "2003-04-11T18:09:20Z")\
**Posts on this page:** 19\
**Page:** 7

<div class="post-metadata">

**Author:** ![Eats\_Crayons](https://avatars.discourse-cdn.com/v4/letter/e/278dde/32.png) [@Eats\_Crayons](https://boards.straightdope.com/u/Eats_Crayons)\
**Post date:** [May 6, 2003, 10:05pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/121 "2003-05-06T22:05:15Z")

</div>

> [@](#):
>
> \*Originally posted by the O-man \*  
> \*\*Along the same lines as the Nova = No go, a British friend told me that the Toyota MR2 had serious PR problems in France because of the way the letter-number combination is pronounced in their language. Em ahrd deux. When spoken quickly, sounds like the French word “merde”.  
> \*\*

That reminds me… McDonalds offered a new product – a pita wrapped thing. They called it the “McWrap.” I watched the commercial dumbfounded with my housemate, who finally said:

“What marketing genius came up with McCrap?”

---

<div class="post-metadata">

**Author:** ![BrainGlutton](https://avatars.discourse-cdn.com/v4/letter/b/82dd89/32.png) [@BrainGlutton](https://boards.straightdope.com/u/BrainGlutton)\
**Post date:** [May 6, 2003, 10:22pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/122 "2003-05-06T22:22:42Z")

</div>

“Nutrasweet: Why some things taste better than others.” It’s not a howler, but the ad campaign it was part of sure was! All those wholesome images about a kind of small-town life that no longer existed, even in the '80s . . . “milk and bananas have the same things we put into Nutrasweet” . . . even the brand name was a classic, pathetic example of trying too hard. It’s like they were terrified that people would figure out this shit comes out of a laboratory, just like cyclamates and saccharine and Agent Orange!

---

<div class="post-metadata">

**Author:** ![cabbit](https://avatars.discourse-cdn.com/v4/letter/c/c67d28/32.png) [@cabbit](https://boards.straightdope.com/u/cabbit)\
**Post date:** [May 6, 2003, 10:53pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/123 "2003-05-06T22:53:04Z")

</div>

For the infamous Japanese soft drink:

“Your Body Demand Pocari Sweat!”

Bleh.

---

<div class="post-metadata">

**Author:** ![xizor](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/xizor/32/102_2.png) [@xizor](https://boards.straightdope.com/u/xizor)\
**Post date:** [May 6, 2003, 11:22pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/124 "2003-05-06T23:22:51Z")

</div>

I find the new Las Vegas tourism spots disturbing. The slogan is " **What happens on the road, stays on the road**" and the spots show things like a guy picking up a hooker, a woman marrying a non-citizen and other “fun” things to do in Vegas.

---

<div class="post-metadata">

**Author:** ![Liz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/liz/32/17737_2.png) [@Liz](https://boards.straightdope.com/u/Liz)\
**Post date:** [May 7, 2003, 5:53am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/125 "2003-05-07T05:53:18Z")

</div>

I can’t remember the name, but a Canadian friend of mine told me about a cough syrup which sported the following logo:

“It don’t taste good, but it sure works!”

Principle ingredient? **Ammonia**.

:eek:

---

<div class="post-metadata">

**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [May 7, 2003, 6:11am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/126 "2003-05-07T06:11:15Z")

</div>

I always thought the truckers at G.O.D. (Guaranteed Overnight Delivery) were just asking for trouble.

---

<div class="post-metadata">

**Author:** ![MysteryFellow63427](https://avatars.discourse-cdn.com/v4/letter/m/a88e4f/32.png) [@MysteryFellow63427](https://boards.straightdope.com/u/MysteryFellow63427)\
**Post date:** [May 7, 2003, 7:01am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/127 "2003-05-07T07:01:52Z")

</div>

**Taco John’s** (the Midwest’s answer to Taco Bell) [slogan](http://www.tacojohns.com/) is “A whole lot of Mexican.” Cracks me up.

> [@](#):
>
> \*Originally posted by rjung \*  
> \*\*\<nitpick\>
> 
> It’s grammatically correct – you don’t say “Think Pinkly,” after all.
> 
> In the slogan, “different” is meant to tell you _what_ to think, not _how_ to think.
> 
> \</nitpick\> \*\*

Differently is a word. Pinkly is not a word. Just thought I’d clear that up.

---

<div class="post-metadata">

**Author:** ![Marlitharn](https://avatars.discourse-cdn.com/v4/letter/m/779978/32.png) [@Marlitharn](https://boards.straightdope.com/u/Marlitharn)\
**Post date:** [May 7, 2003, 9:28am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/128 "2003-05-07T09:28:07Z")

</div>

There’s a chain of liquor stores in the St Louis area called Dirt Cheap. The commercials are great - there’s a guy in a chicken suit chirping “Cheap! Cheap! Fun! Fun!” and the crusty old man who owns the place spouting off such gems as, “Remember, the more she drinks, the better you look!”

His tagline? “We’re the last refuge of the persecuted smoker!”

I hope he’s still around; I haven’t seen one of his commercials for a while, but I don’t watch a lot of TV these days.

---

<div class="post-metadata">

**Author:** ![seriousart](https://avatars.discourse-cdn.com/v4/letter/s/ebca7d/32.png) [@seriousart](https://boards.straightdope.com/u/seriousart)\
**Post date:** [May 7, 2003, 4:01pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/129 "2003-05-07T16:01:53Z")

</div>

> [@](#):
>
> \*Originally posted by spooje \*  
> \*\*Comedian Dana Gould remarked about how ad slogans like “soup is good food” were just a bunch of ad guys who were tired and want to go home. He added a few of his own.
> 
> ::warning…explatives::
> 
> Cheese, you fucks!!
> 
> and
> 
> Milk. Enjoy it!  
> Or, try sucking my ass! \*\*

And don’t forget: “SPOON! From the makers of Fork.”

KC’s soccer team is the Wizards, otherwise known as “the Wiz” my friend was on a marketing brainstorm where they were seriously considering the slogan “The Wiz- You Gotta Go!” (Without anyone considering the alternate interpretation of the word “wiz”)

Hometown favorite was from our local pancake house who advertised “We cook food to eat!” Thanks for the reassurance.

But if I have one axe to grind it’s all the endless “Got Milk?” rip-offs. I just want to scream “Got original f\*cking idea?!” When I see any of the countless rip-offs of that ad campaign.

---

<div class="post-metadata">

**Author:** ![seriousart](https://avatars.discourse-cdn.com/v4/letter/s/ebca7d/32.png) [@seriousart](https://boards.straightdope.com/u/seriousart)\
**Post date:** [May 7, 2003, 4:03pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/130 "2003-05-07T16:03:51Z")

</div>

One more: My friend used to drive a Chevy Citation.

That’s right, the Citation. The car you recieve when you’ve done something wrong.

---

<div class="post-metadata">

**Author:** ![Faerie\_Nuff](https://avatars.discourse-cdn.com/v4/letter/f/76d3ee/32.png) [@Faerie\_Nuff](https://boards.straightdope.com/u/Faerie_Nuff)\
**Post date:** [May 7, 2003, 4:42pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/131 "2003-05-07T16:42:24Z")

</div>

I worked for a month at BJ’s Wholesale club and didn’t realise for five years how bad that sounds until one of my friends said, “That’s a terrible thing to sell wholesale.”

And I was always amused by the signs over the back exit doors on Austin, TX city buses. They said, “Please do not enter through the rear.” I think that’s pretty good advice.

---

<div class="post-metadata">

**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [May 7, 2003, 5:16pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/132 "2003-05-07T17:16:28Z")

</div>

The tag line for the movie _The Core_ is “The only way out is in.” I started yelling and foaming at the mouth when I saw that.

The slogan for BallPark Franks, “They plump when you cook 'em,” always seemed rife with double entendre possibilities to me.

---

<div class="post-metadata">

**Author:** ![BrainGlutton](https://avatars.discourse-cdn.com/v4/letter/b/82dd89/32.png) [@BrainGlutton](https://boards.straightdope.com/u/BrainGlutton)\
**Post date:** [May 7, 2003, 5:33pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/133 "2003-05-07T17:33:15Z")

</div>

“What comes between me and my Calvins? Nothing!” All right, Brooke, so you don’t wear underwear. Thank you for sharing that with us. (Thank you ever so much!) But what’s it got to do with those bluejeans?

“Preparation H: Helps SHRINK swelling of inflamed hemhorrhoidal tissues!” The slogan itself isn’t funny – but in the commercials the word “SHRINK” was always accompanied by a gesture, holding the palms parallel, about eight inches apart, and then pushing them together until they’re three inches apart. If I had an eight-inch hemhorrhoid, that would not be enough shrinkage to satisfy me.

“When I’m constipated, I want relief I can count on!” I always thought that one was refreshingly honest.

“Charmin: So squeezably soft it’s irresistible!” Look, I just want to wipe and flush, I don’t want an erotic relationship with the paper.

---

<div class="post-metadata">

**Author:** ![jacquilynne](https://avatars.discourse-cdn.com/v4/letter/j/67e7ee/32.png) [@jacquilynne](https://boards.straightdope.com/u/jacquilynne)\
**Post date:** [May 7, 2003, 6:29pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/134 "2003-05-07T18:29:39Z")

</div>

> [@](#):
>
> \*Originally posted by QueerGeekGirl \*  
> \*\*I can’t remember the name, but a Canadian friend of mine told me about a cough syrup which sported the following logo:
> 
> “It don’t taste good, but it sure works!”
> 
> Principle ingredient? **Ammonia**.
> 
> :eek: \*\*

You’re thinking of Buckley’s. The slogan is ‘It tastes awful. And it works.’

[http://www.buckleys.com/Child%20Pages/Our%20Products/taste\_better.htm](http://www.buckleys.com/Child%20Pages/Our%20Products/taste_better.htm)

---

<div class="post-metadata">

**Author:** ![Gr8Kat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gr8kat/32/18668_2.png) [@Gr8Kat](https://boards.straightdope.com/u/Gr8Kat)\
**Post date:** [May 7, 2003, 7:37pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/135 "2003-05-07T19:37:33Z")

</div>

> [@](#):
>
> \*Originally posted by CalMeacham \*  
> \*\*My God, is this for real? Not a hack?
> 
> **Laputa** was the name of the “Floating Island” in Jonathan Swift’s satire **Gulliver’s Travels**. He even gives a hack etymology for the name. But it’s evident to anyone who knows Spanish that “La Puta” = “The Whore”. \*\*

Is Mazda a Japanese car company? They were probably alluding to Swift’s creation to evoke a magical feeling, like Hayao Miyazaki was when he created the movie [Laputa: Castle in the Sky](http://www.themanime.org/reviews/i-q/laputa.html).

Disney is just calling it “Castle in the Sky.”

---

<div class="post-metadata">

**Author:** ![Photog](https://avatars.discourse-cdn.com/v4/letter/p/c77e96/32.png) [@Photog](https://boards.straightdope.com/u/Photog)\
**Post date:** [May 7, 2003, 8:17pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/136 "2003-05-07T20:17:22Z")

</div>

> [@](#):
>
> \*Originally posted by jeff2003 \*  
> \*\*The Scandinavian vacuum manufacturer Electrolux used the following in an American ad campaign, “Nothing sucks like an Electrolux”. \*\*

Just a friendly word of advice…read the entire thread before posting…psst…especially the first page

---

<div class="post-metadata">

**Author:** ![modro](https://avatars.discourse-cdn.com/v4/letter/m/6de8d8/32.png) [@modro](https://boards.straightdope.com/u/modro)\
**Post date:** [May 7, 2003, 8:37pm UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/137 "2003-05-07T20:37:37Z")

</div>

One that always gives me a chuckle when I see their trucks around locally…

Tourney Electric - “Let Us Remove Your Shorts.”

---

<div class="post-metadata">

**Author:** ![FallenAngel](https://avatars.discourse-cdn.com/v4/letter/f/5daacb/32.png) [@FallenAngel](https://boards.straightdope.com/u/FallenAngel)\
**Post date:** [May 8, 2003, 1:18am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/138 "2003-05-08T01:18:59Z")

</div>

> [@](#):
>
> \*Originally posted by TwungTister \*  
> \*\ ***An army of one**
> 
> Right, a whole army made up of one soldier! Yeah we believe the military is individualistic. \*\*

That army could still conquer France in time to be home for lunch.

---

<div class="post-metadata">

**Author:** ![Apollyon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/apollyon/32/4238_2.png) [@Apollyon](https://boards.straightdope.com/u/Apollyon)\
**Post date:** [May 8, 2003, 2:57am UTC](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077/139 "2003-05-08T02:57:19Z")

</div>

The slogan of Iowa based [MidAmerican Energy](http://www.midamericanenergy.com/) amuses me:

_Obsessively, Relentlessly **At Your Service** _🙂

Now who thought that “obsessive”, a word meaning “a persistent disturbing preoccupation” was a good marketing term for the power company?

2:10 am  
_ring ring_ _ring ring_  
Huh? Whuzup… who’s this?  
_MidAmerican Energy calling… is your electricity working?_ :eek:

[Previous page](https://boards.straightdope.com/t/the-worst-advertising-slogan-ever/168077.md?page=6)
