# 'Thick as a Brick' used in a Hyundai commercial, NO!!!!! **URL:** \ **Category:** Cafe Society\ **Created:** [December 5, 2001, 6:15am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994 "2001-12-05T06:15:20Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Hail\_Ants](https://avatars.discourse-cdn.com/v4/letter/h/dc4da7/32.png) [@Hail\_Ants](https://boards.straightdope.com/u/Hail_Ants)\ **Post date:** [December 5, 2001, 6:15am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/1 "2001-12-05T06:15:20Z")
Just saw it, guess IA needed salmon eggs money… ---
**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\ **Post date:** [December 5, 2001, 6:18am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/2 "2001-12-05T06:18:38Z")
Was it an impossibly _long_ commercial? ---
**Author:** ![RaCha\_ar](https://avatars.discourse-cdn.com/v4/letter/r/c2a13f/32.png) [@RaCha\_ar](https://boards.straightdope.com/u/RaCha_ar)\ **Post date:** [December 5, 2001, 6:23am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/3 "2001-12-05T06:23:19Z")
No, but it was impossibly _stupid_. I just saw this, too. Yet another ridiculously moronic ad that seems to believe that people of all ages, races, shapes and sizes get so whipped up into orgiastic frenzy over the appearance of a new car that they must follow it wherever it goes a la frenzied N\*SYNC fans. Yech. ---
**Author:** ![Cliffy](https://avatars.discourse-cdn.com/v4/letter/c/59ef9b/32.png) [@Cliffy](https://boards.straightdope.com/u/Cliffy)\ **Post date:** [December 5, 2001, 3:28pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/4 "2001-12-05T15:28:46Z")
> [@](#): > > \*Originally posted by Larry Mudd \* > \*\*Was it an impossibly _long_ commercial? \*\* 😃 ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [December 5, 2001, 3:34pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/5 "2001-12-05T15:34:12Z")
Grrr, once they started using The Who for Nissan(?), it was all downhill. Of course, I suppose using The Beatles to sell sneakers was the first and worst blow. ---
**Author:** ![Green\_Bean](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/green_bean/32/1760_2.png) [@Green\_Bean](https://boards.straightdope.com/u/Green_Bean)\ **Post date:** [December 5, 2001, 3:36pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/6 "2001-12-05T15:36:52Z")
Well, the commercial is set in a medieval-looking town. So, perhaps Thick as a Brick is actually based on a medieval tune. Or that’s what I tell myself in an effort to keep from going completely insane. :rolleyes: ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [December 5, 2001, 3:42pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/7 "2001-12-05T15:42:38Z")
> [@](#): > > \*Originally posted by Telemark \* > Of course, I suppose using The Beatles to sell sneakers was the first and worst blow. Well, you said you want a revolution … ---
**Author:** ![ElwoodCuse](https://avatars.discourse-cdn.com/v4/letter/e/edb3f5/32.png) [@ElwoodCuse](https://boards.straightdope.com/u/ElwoodCuse)\ **Post date:** [December 5, 2001, 4:06pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/8 "2001-12-05T16:06:08Z")
People remember the Revolution ad, but no one seems to remember that Nike later used “Instant Karma!” in another ad campaign. ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [December 5, 2001, 4:20pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/9 "2001-12-05T16:20:56Z")
My wife, who is unfamiliar with Tull, thought it was a Celtic folk song. And why is this a shock? It’s not exactly a new trend. ---
**Author:** ![John\_Corrado](https://avatars.discourse-cdn.com/v4/letter/j/a88e4f/32.png) [@John\_Corrado](https://boards.straightdope.com/u/John_Corrado)\ **Post date:** [December 5, 2001, 4:32pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/10 "2001-12-05T16:32:54Z")
I found it amusing as hell once I realized what song it was. I mean, it’s a song about someone who’s an idiot and a fool because they follow all the trends and judge themselves by fashion, right? The song mocks anyone who would buy a car for a commercial. Hilariously ironic, especially when one considers that it’s likely the ad execs didn’t even bother to consider what the song was _about_. They probably just said, “Hmm. Sounds old Irishey. We can use it!” I hope Ian is laughing all the way to the bank. ---
**Author:** ![Stoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stoid/32/272_2.png) [@Stoid](https://boards.straightdope.com/u/Stoid)\ **Post date:** [December 5, 2001, 5:17pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/11 "2001-12-05T17:17:11Z")
I nearly screamed. Goofy note: > [@](#): > > \*Originally posted by John Corrado \* > \*\* > I hope Ian is laughing all the way to the bank. \*\* I have a photo of Ian looking very sheepish, holding up a sign that says “Hi, Stoid!”, only replace Stoid with my real name, which is almost as unusual. Acquaintance of mine was dating his drummer and knew what a Tull freak I was. Made him do that for me. Wasn’t that sweet, yet stupid? And I have always adored Tull. At least up through “Songs from the Wood” I think it’s called. Love 'em or hate 'em, you can’t ever mistake a Tull song for anyone else, or vice versa. stoid ---
**Author:** ![Knowed\_Out](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/knowed_out/32/7380_2.png) [@Knowed\_Out](https://boards.straightdope.com/u/Knowed_Out)\ **Post date:** [December 5, 2001, 7:33pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/12 "2001-12-05T19:33:01Z")
Everybody sing along with Hyundai. “Your sperm’s in the gutter, your love’s in the sink…” ---
**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\ **Post date:** [December 5, 2001, 9:12pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/13 "2001-12-05T21:12:31Z")
i have to echo what J Corrado sez. i am a Tull fan and love that song. i never really analyzed it too deeply, but i always figured it was kinda dark an not too pleasant subject matter. these bozos just stick it in whatever and hope no one notices. i cracked up when i saw the ad. and i ain’t gonna buy thier crappy car! ---
**Author:** ![Maeglin](https://avatars.discourse-cdn.com/v4/letter/m/8baadc/32.png) [@Maeglin](https://boards.straightdope.com/u/Maeglin)\ **Post date:** [December 5, 2001, 9:23pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/14 "2001-12-05T21:23:52Z")
Good Lord. That’s like using _Christmas Song_ to sell eggnog. ---
**Author:** ![LordVor](https://avatars.discourse-cdn.com/v4/letter/l/90ced4/32.png) [@LordVor](https://boards.straightdope.com/u/LordVor)\ **Post date:** [December 5, 2001, 10:53pm UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/15 "2001-12-05T22:53:55Z")
In fairness to IA, I do remember an interview in which he said that he had no idea that they were using “Locomotive Breath” to sell beer until a friend saw the commercial and told him about it. So it may not be his fault, exactly. -LV ---
**Author:** ![Dr.Rieux](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@Dr.Rieux](https://boards.straightdope.com/u/Dr.Rieux)\ **Post date:** [December 6, 2001, 12:56am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/16 "2001-12-06T00:56:56Z")
It’s bad, very bad. But it’s not nearly as bad as using Marvin Gaye’s **What’s Going On?** in those Radio Shack Commercials! ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [December 6, 2001, 1:14am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/17 "2001-12-06T01:14:41Z")
You could do a whole thread on inappropriately used songs. [ul] [li]Ronald Reagan’s use of **Born In The USA** [/li][li]Mercedes Benz using Janis Joplin’s **Lord, Won’t You Buy Me a Mercedes Benz** A chemical company (I don’t remember which one) had **This Land Is Your Land** featured in one of it’s commercials.[/ul][/li] If you keep repeating the lie, it becomes the truth. ---
**Author:** ![slackergirl](https://avatars.discourse-cdn.com/v4/letter/s/b38774/32.png) [@slackergirl](https://boards.straightdope.com/u/slackergirl)\ **Post date:** [December 6, 2001, 1:39am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/18 "2001-12-06T01:39:35Z")
I laughed long and hard the first time I saw that. I’d like to think that there’s a subversive ad exec giggling maniacally somewhere, knowing he put one over on the moronic Hyundai suits who liked the pretty flute. I’d really like to think that. ---
**Author:** ![Kaitlyn](https://avatars.discourse-cdn.com/v4/letter/k/73ab20/32.png) [@Kaitlyn](https://boards.straightdope.com/u/Kaitlyn)\ **Post date:** [December 6, 2001, 2:30am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/19 "2001-12-06T02:30:09Z")
Heh. Can’t think of the product, but the commercial using “Fortunate Son” is particularly inappropriate. The first thing that jumps into my head when I hear it is “It ain’t me”, which is hardly what an advertiser would want a consumer to be thinking about their product. ---
**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\ **Post date:** [December 6, 2001, 2:39am UTC](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994/20 "2001-12-06T02:39:26Z")
> [@](#): > > And so you finally ask yourself just how big you are – > and take your place in a wiser world of bigger motor cars. > And you wonder who to call on. > … > Let me sing of the losers who lie in the street as the last bus goes by. > The pavements ar empty: the gutters run red – while the fool > toasts his god in the sky. > … > So you ride yourself over the fields and > you make all your animal deals and > your wise men don’t know how it feels to be thick as a brick. Uh, where do I sign? [Next page](https://boards.straightdope.com/t/thick-as-a-brick-used-in-a-hyundai-commercial-no/96994.md?page=2)