Not entirely true, because the “Saturday morning TV” we remember from our childhood no longer exists.
When I was a little rugrat, there were three networks, and they actively competed for the Saturday morning interest of children. Every network had a 6-to-11 lineup designed to suck you in and keep you glued. A lot of it was crap, but by God, it was our crap, and the parents let us have it, for those few hours a week. It was nirvana.
And then came Fox, the Fourth Network. Fox wanted kid viewers, so they started airing cartoons in afternoon time slots, when kids were coming home from school. This was the era when “latch-key kid” was entering the common lexicon, and most of us got home before our parents did. We found ourselves with a few unsupervised hours to spend on something other than homework. Thanks to Fox, we had cartoons every day from 3 to 5, so our weekly mega-dose didn’t matter quite as much.
Then cable and satellite TV exploded, and there were channels that were entirely devoted to cartoons, all day long. The networks weren’t interested in competing with that. Why should NBC struggle to come up with cartoons that can beat out the Cartoon Network, Boomerang, Nickelodeon, the Disney Channel, Toon Disney, NICKToons, and whatever else is out there? So, quietly, the Saturday morning cartoon fests dwindled from the entire morning to an hour or two, and finally to nothing. Most of the networks now just show weekend editions of their morning weekday news shows during the Saturday morning timeslot. There ain’t no “Saturday morning TV” anymore.
I’m not really sure where Sesame Street went wrong, but I do know that ADHD is the problem. Actually, I think it’s the perception of and over-concern about ADHD that’s the problem. Think back to when Sesame Street was first produced: TV was booming, and because kids watched it a lot, there was a strong push to make it educational. A group of television producers and educators had noticed that kids were learning from TV, but what they were learning was catchy commercial jingles. The attention span of children didn’t hold to an hour-long program, but in fun little bites, they learned new things very quickly. So, the reasoning went, let’s make a show that’s styled a lot like an advertisement, broken up into little commercial-like segments. But, instead of selling snacks or board games, we’ll sell the alphabet and numbers and other pre-school concepts to get kids ready for school! It was freakin’ brilliant. Kids gobbled it up like popcorn.
Now, move to the modern era. Attention deficit/hyperactivity disorder seems to be everywhere. Kids are being prescribed drugs so that they can pay attention in school. What the heck is going on? Must be the media they watch, say some; all those neat little commercials weren’t just formatting the information in a way that meshes better with kids’ learning styles, they were actually reinforcing bad habits and creating an inability to pay attention for long spans. Well, to fix that, we need to muck about with the format that has worked for 25 years: instead of breaking up the “street” segments over the course of an hour-long show, we’ll have one long segment at the start, about 20 minutes or so. Then in the middle, maybe a few of the fun interludes and cartoons, but not too many. And we’ll give the last 25 minutes to Elmo, since the kids love him so much.
So, that’s where we are now. Sesame Street lost its edge because they strayed from the original concept. And of course because they lost the immeasurable talents of Jim Henson on the same day we all did.
I want to say in closing, though, that I don’t think that Elmo is as evil as most seem to. He’s squeaky and annoying, true, but that’s infinitely preferable, in my book, to Telly. And before Elmo came along, the show was in real danger of becoming Telly-centered, which would have sucked even more. Telly is a spineless whimpering nimrod who’s afraid of his own shadow; kids raised on that would be twitchy twerps who never go outside.