# THings you suspect (but can't prove) were viral marketing **URL:** \ **Category:** Cafe Society\ **Created:** [September 23, 2009, 11:13pm UTC](https://boards.straightdope.com/t/things-you-suspect-but-cant-prove-were-viral-marketing/511307 "2009-09-23T23:13:55Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![Transistor\_Rhythm](https://avatars.discourse-cdn.com/v4/letter/t/77aa72/32.png) [@Transistor\_Rhythm](https://boards.straightdope.com/u/Transistor_Rhythm)\ **Post date:** [September 23, 2009, 11:13pm UTC](https://boards.straightdope.com/t/things-you-suspect-but-cant-prove-were-viral-marketing/511307/1 "2009-09-23T23:13:55Z")
For me, it’s that [Wedding Entrance Dance Video](http://www.youtube.com/watch?v=4-94JhLEiN0) that took the internet by storm just a few months ago. It uses Chris Brown’s “Forever,” and did so at a time when Brown’s brutal beating of his celebrity girlfriend was just beginning to fade from the public consciousness. I truly believe that this video was staged and used the song to attempt to reconceptualize Brown’s music in a sweet and endearing context. Which would be amazingly postmodern and meta, as [the original song was itself a sneaky viral marketing vehicle for Wrigley’s gum.](http://en.wikipedia.org/wiki/Forever_%28Chris_Brown_song%29) ---
**Author:** ![furryman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/furryman/32/99_2.png) [@furryman](https://boards.straightdope.com/u/furryman)\ **Post date:** [September 24, 2009, 6:50pm UTC](https://boards.straightdope.com/t/things-you-suspect-but-cant-prove-were-viral-marketing/511307/2 "2009-09-24T18:50:04Z")
Sometime back the newspaper started predicting which toy would be the most popular Christmas item. I think this has become a self fulfilling prophecy since everybody and there cousin will go out and buy one so that they can sell it on EBay for ten times what it’s worth.