Welcome to the third wave SDMB!
Nope it was Artisanal. It was a 4-pack of ( about 7oz/200 ml) plastic bottles in the reduced section of a supermarket costing around £6 the pack. The word pure was emphasized
Evian costs about 80p for 2 litres. Supermarket own ( tap ) water costs about 17p for 2 litres.
I don’t know what that is but it’s not new. The same thing was happening in the AOL days.Not that I used AOL. I was able to find a small independent internet provider in the 80s and 90s even if you don’t include the old dial-up bulletin board days.
Just like artisanal coffee!