By Lifestyle Incentive, I mean the prevailing trend by employers to fund the HRA/HSA to a greater extent, based upon completion of a smoking-cessation course, or maintenence of a certain BMI.
I will mention that I work primarily with jumbo-sized companies who exist on ASO contracts. I have worked in the past for a company the integrated various (and numerous) lifestyle tweaks, such as gym memberships, added interest rates to the HRA baalnce, etc.
So, this may be slightly off-topic, since these aren’t penalties for the unhealthy, but benefits for the “healthy”.
One more thing. I agree totally with WeirdDave on the 95% non-saving-the-difference number. I would probably bump it up into the 98% range. A Whole Life (or Universal) is usually good, as it makes them save.