# "This time it's personal" origin **URL:** \ **Category:** Cafe Society\ **Created:** [March 11, 2001, 4:57am UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514 "2001-03-11T04:57:11Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![JamesCarroll](https://avatars.discourse-cdn.com/v4/letter/j/5daacb/32.png) [@JamesCarroll](https://boards.straightdope.com/u/JamesCarroll)\ **Post date:** [March 11, 2001, 4:57am UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/1 "2001-03-11T04:57:11Z")
I hear this reference all the time, but I don’t know where its from. And as a reference freak IT’S DRIVING ME CRAZY!! What is the origin of this quote? Thanks!! ---
**Author:** ![Cisco](https://avatars.discourse-cdn.com/v4/letter/c/ccd318/32.png) [@Cisco](https://boards.straightdope.com/u/Cisco)\ **Post date:** [March 11, 2001, 7:00am UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/2 "2001-03-11T07:00:32Z")
**Jaws: The Revenge** (part 4) ---
**Author:** ![SmackFu](https://avatars.discourse-cdn.com/v4/letter/s/53a042/32.png) [@SmackFu](https://boards.straightdope.com/u/SmackFu)\ **Post date:** [March 11, 2001, 7:11am UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/3 "2001-03-11T07:11:53Z")
**Cisco** ’s answer is confirmed by the IMDB: [http://us.imdb.com/Taglines?0093300](http://us.imdb.com/Taglines?0093300) OTOH, that movie only came out in 1987, and that phrase sure seems like it’s been around longer than that. ---
**Author:** ![GeorgiaGyrl](https://avatars.discourse-cdn.com/v4/letter/g/c57346/32.png) [@GeorgiaGyrl](https://boards.straightdope.com/u/GeorgiaGyrl)\ **Post date:** [October 7, 2017, 5:47pm UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/4 "2017-10-07T17:47:11Z")
The OP posted in 1999, and here I am in 2017 looking for the same thing! That’s how I ended up here, doing a Bing search for “This time, it’s personal”. I’ve come up with basically the same response that OP got; Brody, from Jaws. The only variation was on which Jaws, 2 or 4? Someone said Jaws: The Revenge, so wouldn’t that be Jaws 2? I need to be correct, so:confused: which movie was it, and what was Brody’s first name, Matthew or Michael? Thanks!🙂 ---
**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\ **Post date:** [October 7, 2017, 6:07pm UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/5 "2017-10-07T18:07:09Z")
**Cisco** was correct in post #2, above. It’s the tag line from _Jaws: The Revenge_, the fourth movie in the _Jaws_ franchise. > **[Jaws: The Revenge (1987) - Taglines - IMDb](https://www.imdb.com/title/tt0093300/taglines/?mode=desktop)** > > Jaws: The Revenge (1987) - Taglines from original posters and video/DVD covers And Chief Brody’s first name was Martin. ---
**Author:** ![Colibri](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/colibri/32/1841_2.png) [@Colibri](https://boards.straightdope.com/u/Colibri)\ **Post date:** [October 7, 2017, 6:29pm UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/6 "2017-10-07T18:29:47Z")
Moved to Cafe Society, a forum that didn’t exist when this thread was started in 2001. Colibri General Questions Moderator ---
**Author:** ![Peter\_Morris](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peter_morris/32/359_2.png) [@Peter\_Morris](https://boards.straightdope.com/u/Peter_Morris)\ **Post date:** [October 10, 2017, 6:14am UTC](https://boards.straightdope.com/t/this-time-its-personal-origin/57514/7 "2017-10-10T06:14:32Z")
I thought it came from the straight to video film sequel \*9 to 5 part II: This Time it’s Personnel. \*