# Those Old "Canadian Club" Ads-Did ANYBODY EVER find the Whiskey?

**URL:** <https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823>\
**Category:** Cafe Society\
**Tags:** liquor-alcohol\
**Created:** [June 23, 2004, 4:47pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823 "2004-06-23T16:47:11Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![ralph124c](https://avatars.discourse-cdn.com/v4/letter/r/8797f3/32.png) [@ralph124c](https://boards.straightdope.com/u/ralph124c)\
**Post date:** [June 23, 2004, 4:47pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/1 "2004-06-23T16:47:11Z")

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I happened to be looking oin and old copyof “LIFE” magazine…and saw an ad from the Canadian Club whikey brad. They ran these ads in the 1950-60’s era, and told of a hidden case of whiskey near a certain place. These were usually exotic locales, like Hawaii, Tahiti, Monaco, etc.  
Did anybody ever find these buried cases of whiskey? Or was it just advertising hype? 🙂

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**Author:** ![brianjedi](https://avatars.discourse-cdn.com/v4/letter/b/3be4f8/32.png) [@brianjedi](https://boards.straightdope.com/u/brianjedi)\
**Post date:** [June 23, 2004, 4:54pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/2 "2004-06-23T16:54:45Z")

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[http://www.straightdope.com/classics/a1\_185.html](http://www.straightdope.com/classics/a1_185.html)

There’s your answer.

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [June 23, 2004, 5:01pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/3 "2004-06-23T17:01:07Z")

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Is there really a verb “to frivol”?

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**Author:** ![Spectre\_of\_Pithecanthropus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spectre_of_pithecanthropus/32/12343_2.png) [@Spectre\_of\_Pithecanthropus](https://boards.straightdope.com/u/Spectre_of_Pithecanthropus)\
**Post date:** [June 23, 2004, 5:21pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/4 "2004-06-23T17:21:09Z")

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> [@brianjedi](#):
>
> [http://www.straightdope.com/classics/a1\_185.html](http://www.straightdope.com/classics/a1_185.html)
> 
> There’s your answer.

But was there a prize of some kind for those who found a case? Does anybody remember?

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**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\
**Post date:** [June 23, 2004, 6:12pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/5 "2004-06-23T18:12:22Z")

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> [@Spectre of Pithecanthropus](#):
>
> But was there a prize of some kind for those who found a case? Does anybody remember?

Yeah, you got a free years worth of hangovers.

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**Author:** ![Zebra](https://avatars.discourse-cdn.com/v4/letter/z/c0e974/32.png) [@Zebra](https://boards.straightdope.com/u/Zebra)\
**Post date:** [June 23, 2004, 8:45pm UTC](https://boards.straightdope.com/t/those-old-canadian-club-ads-did-anybody-ever-find-the-whiskey/251823/6 "2004-06-23T20:45:50Z")

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The only place I recall seeing these ads were in old playboys.  
I thought it would be cool to find the booze but then I’d have to explain where I got the clues.