# Those Super Bowl commercials

**URL:** <https://boards.straightdope.com/t/those-super-bowl-commercials/979690>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [February 13, 2023, 2:02am UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690 "2023-02-13T02:02:48Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2023, 2:29pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/41 "2023-02-13T14:29:53Z")

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> [@Folacin](#):
>
> The ‘assumption of celebrity’ is what gets me. I guess if they are aiming for a certain segment, then picking and paying a celebrity is a good idea, but, given the fragmentation of society in general, how many people recognize the folks they are spending (presumably) big bucks on?

Ben Affleck was one of the few celebs I recognized. They started off saying “wait to see who is the parrot.” Then at halftime, a bunch of what I presume were celebs were chasing some flag football woman, and the parrot was some Black guy I didn’t recognize. As my wife and I walked the dog to the grocery store this morning to pick up a box of macaroni (Barilla) we discussed that this just confirmed that whatever they were advertising, WE obviously weren’t the target audience! 😃

> [@DCnDC](#):
>
> That Crown Royal ad was amusing, except Dave Grohl is very much not Canadian.

I never drank any “brown” liquor other than occasional rum, but it never occurred to me that Crown Royal was Canadian. Other than Canadian Club, the idea of Canadian whiskey as a thing never registered with me.

I forget who the guy was who was dancing on hold - tho I recognized him. Was the woman also famous?

The Jesus ads were - um - odd. And I personally disfavored the armed forces ones. In a similar vein, who paid for the pre-game patriotism bit w/ Johnny Cash? to really expressing an opinion other than curiosity over who footed the bill for what had to be pretty pricey airtime.

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**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\
**Post date:** [February 13, 2023, 2:35pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/42 "2023-02-13T14:35:30Z")

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> [@Dinsdale](#):
>
> Then at halftime, a bunch of what I presume were celebs were chasing some flag football woman

What does this mean?

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**Author:** ![Dung\_Beetle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dung_beetle/32/7945_2.png) [@Dung\_Beetle](https://boards.straightdope.com/u/Dung_Beetle)\
**Post date:** [February 13, 2023, 2:36pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/43 "2023-02-13T14:36:03Z")

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> [@rocking\_chair](#):
>
> i believe it was the beer they were drinking while dancing. miller possibly?

Ah! Thank you.

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**Author:** ![CaveMike](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cavemike/32/16379_2.png) [@CaveMike](https://boards.straightdope.com/u/CaveMike)\
**Post date:** [February 13, 2023, 2:37pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/44 "2023-02-13T14:37:09Z")

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> [@Exapno\_Mapcase](#):
>
> The worst had to be the Remy Martin ad. When it finally got to the long-delayed ending and turned out only to tout a cognac, my wife and I laughed out loud simultaneously.

Worse than the NFT ad that was nothing but a QR code and a couple of generic CG characters? I’m pretty sure that one was paid for by someone in a Brewster’s Millions type situation.

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**Author:** ![rocking\_chair](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rocking_chair/32/2918_2.png) [@rocking\_chair](https://boards.straightdope.com/u/rocking_chair)\
**Post date:** [February 13, 2023, 2:42pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/45 "2023-02-13T14:42:11Z")

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the farmers dog ad with the dog and the girl growing up together was good. the one with bradley cooper and his mum was funny.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [February 13, 2023, 2:43pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/46 "2023-02-13T14:43:51Z")

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> [@DCnDC](#):
>
> > [@Exapno\_Mapcase](#):
> >
> > The worst had to be the Remy Martin ad.
> 
> That Crown Royal ad was amusing, except Dave Grohl is very much not Canadian. Seriously, they couldn’t find a Canadian rock star to put in the thing?

The point of the commercial is to have an _American_ thanking Canada for those things. Why would you have a Canadian in the commercial thanking Canada?

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**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\
**Post date:** [February 13, 2023, 2:50pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/47 "2023-02-13T14:50:24Z")

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> [@Crane](#):
>
> Shoot the dog!

Wtf is wrong with you?

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2023, 2:50pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/48 "2023-02-13T14:50:51Z")

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> [@Eyebrows\_0f\_Doom](#):
>
> What does this mean?

There was an ad where there was a Latin woman who was introduced as a flag football player. Then a bunch of people began chasing her, trying to get her flags. I recognized a couple of the chasers, but only a couple. In this ad, the parrot removed his head. Ended up in the woman’s kitchen with her mom chasing her. No idea what it was supposedly advertising. After, it said something like “The NFL appreciates where women are taking the game.”

You don’t recall the ad concerning women’s flag football? Or were there a bunch of other flag football ads I missed?

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<div class="post-metadata">

**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2023, 2:57pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/49 "2023-02-13T14:57:03Z")

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[https://www.insidethegames.biz/articles/1133645/flores-stars-nfl-super-bowl-halftime-ad](https://www.insidethegames.biz/articles/1133645/flores-stars-nfl-super-bowl-halftime-ad)

Just one of many readily searchable references from googling “Super Bowl flag football ad.”

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**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\
**Post date:** [February 13, 2023, 2:58pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/50 "2023-02-13T14:58:30Z")

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> [@Eyebrows\_0f\_Doom](#):
>
> > [@Dinsdale](#):
> >
> > Then at halftime, a bunch of what I presume were celebs were chasing some flag football woman ⁢
> 
> What does this mean? ⁢

They are describing this ad.

[![]( " - YouTube") ](https://www.youtube.com/watch?v=5MLCf2gsC3E)

As for the celebrities in all the ads: I liked them. It’s not that I am looking to their endorsement. It’s just that cameos and pastiches are fun–or, at least, they can be. In this type of commercial, it can be sorta a game of “spot the celeb.”

Anything to actually get people to want to watch them.

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2023, 3:05pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/51 "2023-02-13T15:05:50Z")

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> [@BigT](#):
>
> As for the celebrities in all the ads: I liked them.

How many of them do you recognize? In the ad above, I recognized Billie Jean King - likely because she is close to my vintage. But the rest? I just kept thinking, “I _assume_ that is someone famous!”

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [February 13, 2023, 3:05pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/52 "2023-02-13T15:05:57Z")

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> [@JohnGalt](#):
>
> So did they order a companion puppy from Amazon, or just the crate. I hope it’s the latter.

I had that ad on mute so may have missed a nuance. But it seemed like the point of the ad (aside from getting you to buy stuff on Amazon) was that dogs are destructive because they’re lonely, and the way to get them to behave is to get them a puppy companion.

It’s much more likely to result in the older dog training the pup in how to commit mayhem, resulting in twice the destruction.

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**Author:** ![Crane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crane/32/3495_2.png) [@Crane](https://boards.straightdope.com/u/Crane)\
**Post date:** [February 13, 2023, 3:06pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/53 "2023-02-13T15:06:53Z")

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> [@Eyebrows\_0f\_Doom](#):
>
> Wtf is wrong with you?

Just grouchy - The commercial showed the dog being insanely destructive.

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**Author:** ![Folacin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/folacin/32/3195_2.png) [@Folacin](https://boards.straightdope.com/u/Folacin)\
**Post date:** [February 13, 2023, 3:07pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/54 "2023-02-13T15:07:57Z")

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That was fun, and explains a couple of weird short ads I’d been seeing recently with no product (the ‘housekeepers’ and the sauce guy). Billie Jean King with a door assist, Jim Kelly appreciating the table drop, who was the guy in the parrot suit? I assume some NFL defensive back?

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**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\
**Post date:** [February 13, 2023, 3:12pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/55 "2023-02-13T15:12:49Z")

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> [@Dinsdale](#):
>
> > [@BigT](#):
> >
> > As for the celebrities in all the ads: I liked them. ⁢
> 
> How many of them do you recognize? In the ad above, I recognized Billie Jean King - likely because she is close to my vintage. But the rest? I just kept thinking, “I _assume_ that is someone famous!” ⁢

In that particular ad? No one. I was more commenting on the amount of celebrities in the ads in general. It’s just kinda fun to see who got who.

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**Author:** ![Crane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crane/32/3495_2.png) [@Crane](https://boards.straightdope.com/u/Crane)\
**Post date:** [February 13, 2023, 3:16pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/56 "2023-02-13T15:16:00Z")

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> [@BigT](#):
>
> It’s just kinda fun to see who got who.

Good way to target your market. I didn’t see Flip Wilson so I guess I wasn’t the target.

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**Author:** ![Two\_Many\_Cats2](https://avatars.discourse-cdn.com/v4/letter/t/779978/32.png) [@Two\_Many\_Cats2](https://boards.straightdope.com/u/Two_Many_Cats2)\
**Post date:** [February 13, 2023, 3:51pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/57 "2023-02-13T15:51:08Z")

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> [@Crane](#):
>
> Just grouchy - The commercial showed the dog being insanely destructive.

Darn. I thought “shoot the dog” was an _Alice Doesn’t Live Here Anymore_ riff.

Now, that’s MY demographic.

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**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\
**Post date:** [February 13, 2023, 4:13pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/58 "2023-02-13T16:13:08Z")

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I’m surprised, unless I missed it, nobody has mentioned the most “WT Holy F is going on?” ad of the evening. Hordes of giant, scary-looking rabbits are are violently abducting people by grabbing, dragging and hauling them off to giant holes they throw or kick the people into. It’s like a scary fever dream nightmare. If you haven’t seen, it, watch here are see if you can figure out WTF is being advertised before the end of the ad. If you just want to know without watching, click here: It turns out to be an ad for free streaming service Tubi: “fall into rabbit holes you didn’t know you were looking for!” the giant, terrifying kidnap rabbits were doing them a favor, see?

[![](https://img.youtube.com/vi/GtyxWvifru8/maxresdefault.jpg "Tubi Rabbit Hole | Super Bowl") ](https://www.youtube.com/watch?v=GtyxWvifru8)

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<div class="post-metadata">

**Author:** ![Nars\_Glinley](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nars_glinley/32/8177_2.png) [@Nars\_Glinley](https://boards.straightdope.com/u/Nars_Glinley)\
**Post date:** [February 13, 2023, 4:21pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/59 "2023-02-13T16:21:18Z")

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I liked seeing Sarah McLachlan not take herself too seriously in the Busch commercial.

[![](https://img.youtube.com/vi/-J72ZSb8vq0/maxresdefault.jpg "The Busch Guide | Shelter | :30") ](https://www.youtube.com/watch?v=-J72ZSb8vq0)

But IMO, the premature electrification commercial (for “RAM” trucks, ironically) was the best of the bunch. I think they took the meme about as far as they could.

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**Author:** ![JRDelirious](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jrdelirious/32/9531_2.png) [@JRDelirious](https://boards.straightdope.com/u/JRDelirious)\
**Post date:** [February 13, 2023, 4:23pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/60 "2023-02-13T16:23:11Z")

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My hypothesis: the folks who used to do the really great ad campaigns are now enjoying their nice retirement homes.

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