# Those Super Bowl commercials

**URL:** <https://boards.straightdope.com/t/those-super-bowl-commercials/979690>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [February 13, 2023, 2:02am UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690 "2023-02-13T02:02:48Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![WOOKINPANUBv.2](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wookinpanubv.2/32/3260_2.png) [@WOOKINPANUBv.2](https://boards.straightdope.com/u/WOOKINPANUBv.2)\
**Post date:** [February 13, 2023, 4:27pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/61 "2023-02-13T16:27:19Z")

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I loved the Tubi commercial, though I absolutely had no idea what it was for until the end. Does Tubi mostly show horror movies, because the rabbits made me think of Donnie Darko and the falling down the hole bit was very reminiscent of IT. Dumb question I guess, since the slogan explains it, but when I think of “rabbit holes” I think of web sites, not movie channels.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [February 13, 2023, 4:29pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/62 "2023-02-13T16:29:29Z")

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> [@Nars\_Glinley](#):
>
> But IMO, the premature electrification commercial (for “RAM” trucks, ironically) was the best of the bunch. I think they took the meme about as far as they could.

I like the commercial, but it ends by saying the vehicle is coming “late 2024”, so it’s about eighteen months away.

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**Author:** ![Procrustus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/procrustus/32/2994_2.png) [@Procrustus](https://boards.straightdope.com/u/Procrustus)\
**Post date:** [February 13, 2023, 4:30pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/63 "2023-02-13T16:30:42Z")

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> [@rocking\_chair](#):
>
> i believe it was the beer they were drinking while dancing. miller possibly?

People don’t typically _drink_ beer in commercials. I’m pretty sure the dancing to the hold music couple was drinking Pepsi,… or Coke, or something like that.

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**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\
**Post date:** [February 13, 2023, 4:31pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/64 "2023-02-13T16:31:18Z")

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> [@WOOKINPANUBv.2](#):
>
> Does Tubi mostly show horror movies, because the rabbits made me think of Donnie Darko and the falling down the hole bit was very reminiscent of IT.

No, Tubi doesn’t mostly show horror movies to my knowledge-- it seems like a grab bag of old TV shows and movies of varying genres. A year or two ago I watched every Columbo on Tubi.

Heh, I was getting a 'Donnie Darko / IT" vibe as well, as if an army of Pennywise clowns were cosplaying as rabbits.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [February 13, 2023, 4:34pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/65 "2023-02-13T16:34:14Z")

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> [@Procrustus](#):
>
> > [@rocking\_chair](#):
> >
> > i believe it was the beer they were drinking while dancing. miller possibly?
> 
> People don’t typically _drink_ beer in commercials. I’m pretty sure the dancing to the hold music couple was drinking Pepsi,… or Coke, or something like that

FYI, that was a commercial for Bud Light and the dancing couple was the actor Miles Teller and his wife Keleigh. (He was in the Top Gun sequel, among other things.)

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**Author:** ![Dinsdale](https://avatars.discourse-cdn.com/v4/letter/d/97f17d/32.png) [@Dinsdale](https://boards.straightdope.com/u/Dinsdale)\
**Post date:** [February 13, 2023, 4:43pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/66 "2023-02-13T16:43:10Z")

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Did anyone have a positive reaction to the idea that it is supposedly a good thing that you can buy dresses for under $10? What kinda pollution and worker exploitation is going on where to enable that?

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**Author:** ![Procrustus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/procrustus/32/2994_2.png) [@Procrustus](https://boards.straightdope.com/u/Procrustus)\
**Post date:** [February 13, 2023, 4:50pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/67 "2023-02-13T16:50:10Z")

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> [@Dinsdale](#):
>
> Did anyone have a positive reaction to the idea that it is supposedly a good thing that you can buy dresses for under $10?

I also thought that was strange. Shopping like a Billionaire, but buying cheap ass junk? I don’t think that’s how billionaires shop.

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**Author:** ![peccavi](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peccavi/32/388_2.png) [@peccavi](https://boards.straightdope.com/u/peccavi)\
**Post date:** [February 13, 2023, 4:53pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/68 "2023-02-13T16:53:08Z")

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> [@Nars\_Glinley](#):
>
> I liked seeing Sarah McLachlan not take herself too seriously in the Busch commercial.

I thought the Sarah McLachlan spot was a little bit mean…

But I laughed. 😆

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [February 13, 2023, 4:55pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/69 "2023-02-13T16:55:32Z")

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> [@JRDelirious](#):
>
> My hypothesis: the folks who used to do the really great ad campaigns are now enjoying their nice retirement homes.

My hypothesis: It’s the SNL problem. You only remember the really great ads. You forget all the crap ones and forget the years where there weren’t any great ones.

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**Author:** ![JRDelirious](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jrdelirious/32/9531_2.png) [@JRDelirious](https://boards.straightdope.com/u/JRDelirious)\
**Post date:** [February 13, 2023, 5:04pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/70 "2023-02-13T17:04:20Z")

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> [@Procrustus](#):
>
> > [@Dinsdale](#):
> >
> > it is supposedly a good thing that you can buy dresses for under $10?
> 
> I also thought that was strange. Shopping like a Billionaire, but buying cheap ass junk? I don’t think that’s how billionaires shop.

Sure, billionaire ladies wear dresses only once… because they are custom made for the event and then returned to the designer. You wear a $10 dress once because at the end of the evening it is already falling apart.

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**Author:** ![Raza](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/raza/32/213_2.png) [@Raza](https://boards.straightdope.com/u/Raza)\
**Post date:** [February 13, 2023, 5:14pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/71 "2023-02-13T17:14:40Z")

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It was a total of probably less than 12 seconds air time, but for some odd reason I laughed hardest at Ozzie’s lines:

> [@](#):
>
> I’ve done my share of bad things.  
> (pause)  
> I’ve also done YOUR share of bad things.

Hamm and Brie were fun too. I always like seeing Hamm in ads; he’s a great actor who isn’t afraid of self-deprecation or just silliness.

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**Author:** ![Toxgoddess](https://avatars.discourse-cdn.com/v4/letter/t/f08c70/32.png) [@Toxgoddess](https://boards.straightdope.com/u/Toxgoddess)\
**Post date:** [February 13, 2023, 6:11pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/72 "2023-02-13T18:11:39Z")

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Another thumbs down for the giant rabbit ad. I also had the reaction “WTF is this? Whatever they are advertising, I am not buying it.”

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**Author:** ![Robot\_Arm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/robot_arm/32/18280_2.png) [@Robot\_Arm](https://boards.straightdope.com/u/Robot_Arm)\
**Post date:** [February 13, 2023, 6:26pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/73 "2023-02-13T18:26:09Z")

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> [@Folacin](#):
>
> Example: The Dunkin’ Donuts commercial - first it took me a long time to figure out that was Ben Affleck (I knew he looked familiar but the beard through me - and apparently a lot/some of folks in the actual drive-thru weren’t recognizing him either?). Then J-Lo shows up for a cameo. Cute, but I don’t think either of them are ‘instant recognition’ any more?

That was filmed about a mile from where I live.

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**Author:** ![Happy\_Lendervedder](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/happy_lendervedder/32/8488_2.png) [@Happy\_Lendervedder](https://boards.straightdope.com/u/Happy_Lendervedder)\
**Post date:** [February 13, 2023, 6:48pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/74 "2023-02-13T18:48:01Z")

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> [@Procrustus](#):
>
> Shopping like a Billionaire, but buying cheap ass junk? I don’t think that’s how billionaires shop.

It seemed to me like it was marketing itself to young women who don’t have $30 in their checking accounts to shop like maniacs.

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**Author:** ![snowthx](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/snowthx/32/10660_2.png) [@snowthx](https://boards.straightdope.com/u/snowthx)\
**Post date:** [February 13, 2023, 6:56pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/75 "2023-02-13T18:56:32Z")

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Agree with this. Another “WTF?” for me was the Bradley Cooper and mom schtick.

And the Pepsi/Acting? one was a swing and a miss, IMHO.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [February 13, 2023, 6:56pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/76 "2023-02-13T18:56:47Z")

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One of those under ten-dollar clothing companies is a Chinese company called [Shein](https://en.wikipedia.org/wiki/Shein_(company)). I don’t shop there but my understanding is the people who do buy stuff often.

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**Author:** ![Robot\_Arm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/robot_arm/32/18280_2.png) [@Robot\_Arm](https://boards.straightdope.com/u/Robot_Arm)\
**Post date:** [February 13, 2023, 7:14pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/77 "2023-02-13T19:14:25Z")

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> [@snowthx](#):
>
> And the Pepsi/Acting? one was a swing and a miss, IMHO.

A swig and a miss?

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [February 13, 2023, 8:18pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/78 "2023-02-13T20:18:25Z")

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I’ve had a day to think about it and I still can’t decide if Ben Affleck and Matt Damon are really making a movie titled _Air_ or if that was just a Nike ad.

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**Author:** ![Happy\_Lendervedder](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/happy_lendervedder/32/8488_2.png) [@Happy\_Lendervedder](https://boards.straightdope.com/u/Happy_Lendervedder)\
**Post date:** [February 13, 2023, 8:27pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/79 "2023-02-13T20:27:37Z")

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[Apparently it’s real.](https://en.wikipedia.org/wiki/Air_(2023_film))

And apparently it doesn’t feature Michael Jordan at all. Maybe they should’ve called it Air Minus Air.

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<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [February 13, 2023, 8:30pm UTC](https://boards.straightdope.com/t/those-super-bowl-commercials/979690/80 "2023-02-13T20:30:40Z")

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Too bad. As a sneaker ad, it was clever (although imitative of the Dundee ad campaign). As a trailer for an actual movie, it doesn’t look very promising.

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