# Toblerone's reaction to brexit has been the most hilariously petty so far **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [November 8, 2016, 9:27am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055 "2016-11-08T09:27:14Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Shalmanese](https://avatars.discourse-cdn.com/v4/letter/s/45deac/32.png) [@Shalmanese](https://boards.straightdope.com/u/Shalmanese)\ **Post date:** [November 8, 2016, 9:27am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/1 "2016-11-08T09:27:14Z")
[Gaze upon this abomination and despair](http://www.bbc.com/news/uk-37904703). I can’t stop laughing at how goddamn stupid those new toblerone bars look. It’s so aggressively bad it has to be a passive aggressive fuck you. Toblerone insists that the new design is not a result of brexit, merely a “not favorable” exchange rate and a “high cost of ingredients” that is localized only to the UK. People who voted leave, this is the world you have to live in now! ---
**Author:** ![Quartz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/quartz/32/267_2.png) [@Quartz](https://boards.straightdope.com/u/Quartz)\ **Post date:** [November 8, 2016, 9:47am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/2 "2016-11-08T09:47:00Z")
Will the bar revert when the exchange rate goes back up? Of course not. It must have cost a significant amount of money to retool the production line. ---
**Author:** ![jjimm](https://avatars.discourse-cdn.com/v4/letter/j/ba8739/32.png) [@jjimm](https://boards.straightdope.com/u/jjimm)\ **Post date:** [November 8, 2016, 10:00am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/3 "2016-11-08T10:00:34Z")
Look, Brexiteers, this is what happens when you deregulate the EU’s food shape laws. This is what taking back control really looks like - a gap-toothed smile from your chocolate Alps. We’ll have bent bananas soon! (In seriousness since Toblerone is Swiss, which is also outside the EU, it doesn’t seem likely that the manufacturers are really in a snit about it.) ---
**Author:** ![Dervorin](https://avatars.discourse-cdn.com/v4/letter/d/eb8c5e/32.png) [@Dervorin](https://boards.straightdope.com/u/Dervorin)\ **Post date:** [November 8, 2016, 10:43am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/4 "2016-11-08T10:43:50Z")
> [@jjimm](#): > > Look, Brexiteers, this is what happens when you deregulate the EU’s food shape laws. This is what taking back control really looks like - a gap-toothed smile from your chocolate Alps. We’ll have bent bananas soon! > > (In seriousness since Toblerone is Swiss, which is also outside the EU, it doesn’t seem likely that the manufacturers are really in a snit about it.) Toblerone is only nominally Swiss, though it’s - as far as I know - manufactured in Switzerland. The owner of the brand is Mondelēz International (formerly Kraft Foods), so from a certain perspective, it’s a US brand. This change, however, has caused much mock-outrage on my Facebook feed this morning. This is the new reality of Brexit, and we better get used to it. I, for one, welcome our new non-Alpine-shaped chocolate overlords. ---
**Author:** ![friedo](https://avatars.discourse-cdn.com/v4/letter/f/8edcca/32.png) [@friedo](https://boards.straightdope.com/u/friedo)\ **Post date:** [November 8, 2016, 11:13am UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/5 "2016-11-08T11:13:20Z")
Toblerones are gross. ---
**Author:** ![Meurglys](https://avatars.discourse-cdn.com/v4/letter/m/258eb7/32.png) [@Meurglys](https://boards.straightdope.com/u/Meurglys)\ **Post date:** [November 8, 2016, 12:17pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/6 "2016-11-08T12:17:06Z")
And then there’s their new (to me, at least) [large single slice](http://goodshousehold.uk/product/Toblerone-Milk-Chocolate-60g.html) 60g bar! It apparently breaks into smaller triangles… ---
**Author:** ![Whiskey\_Dickens](https://avatars.discourse-cdn.com/v4/letter/w/9fc348/32.png) [@Whiskey\_Dickens](https://boards.straightdope.com/u/Whiskey_Dickens)\ **Post date:** [November 8, 2016, 1:25pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/7 "2016-11-08T13:25:14Z")
This is my new benchmark for “first world problems.” ---
**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\ **Post date:** [November 8, 2016, 2:37pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/8 "2016-11-08T14:37:21Z")
In what way is this due to Brexit, rather than a typical company ploy to make more on its product by selling less for the same price? Maybe the American firms that pull this crap all the time were anticipating Brexit…:dubious: ---
**Author:** ![mind\_the\_gap](https://avatars.discourse-cdn.com/v4/letter/m/ea666f/32.png) [@mind\_the\_gap](https://boards.straightdope.com/u/mind_the_gap)\ **Post date:** [November 8, 2016, 2:48pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/9 "2016-11-08T14:48:28Z")
> [@friedo](#): > > Toblerones are gross. This, a thousand times. Why Europeans ever found the idea of nuts in chocolate ok, I’ll never know, but if this helps it to disappear, good. 😃 ---
**Author:** ![beowulff](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beowulff/32/542_2.png) [@beowulff](https://boards.straightdope.com/u/beowulff)\ **Post date:** [November 8, 2016, 2:48pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/10 "2016-11-08T14:48:40Z")
> [@Shalmanese](#): > > [Gaze upon this abomination and despair](http://www.bbc.com/news/uk-37904703). I can’t stop laughing at how goddamn stupid those new toblerone bars look. It’s so aggressively bad it has to be a passive aggressive fuck you. > > Toblerone insists that the new design is not a result of brexit, merely a “not favorable” exchange rate and a “high cost of ingredients” that is localized only to the UK. > > People who voted leave, this is the world you have to live in now! That article had one of the greatest puns ever. ---
**Author:** ![Uniqueorn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/uniqueorn/32/2807_2.png) [@Uniqueorn](https://boards.straightdope.com/u/Uniqueorn)\ **Post date:** [November 8, 2016, 2:55pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/11 "2016-11-08T14:55:10Z")
> [@friedo](#): > > Toblerones are gross. > [@mind\_the\_gap](#): > > This, a thousand times. Why Europeans ever found the idea of nuts in chocolate ok, I’ll never know, but if this helps it to disappear, good. 😃 We tried Hershey’s chocolate once and decided that European chocolate containing any kind of fruit, nut or vegetable is much superior to any American chocolate. Edit: Aren’t nuts technically vegetables? Edit: I don’t count British chocolate as European chocolate. Not now, not ever. ---
**Author:** ![Barkis\_is\_Willin](https://avatars.discourse-cdn.com/v4/letter/b/a183cd/32.png) [@Barkis\_is\_Willin](https://boards.straightdope.com/u/Barkis_is_Willin)\ **Post date:** [November 8, 2016, 3:01pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/12 "2016-11-08T15:01:37Z")
> [@Jackmannii](#): > > In what way is this due to Brexit, rather than a typical company ploy to make more on its product by selling less for the same price? > > Maybe the American firms that pull this crap all the time were anticipating Brexit…:dubious: Seriously. I would never have connected this to Brexit. The funny thing is, consumers don’t seem to care that they’re getting less chocolate, they just don’t like how it _looks_. ---
**Author:** ![mind\_the\_gap](https://avatars.discourse-cdn.com/v4/letter/m/ea666f/32.png) [@mind\_the\_gap](https://boards.straightdope.com/u/mind_the_gap)\ **Post date:** [November 8, 2016, 3:02pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/13 "2016-11-08T15:02:59Z")
I was being quite facetious. If you like nuts in chocolate, carry on. On the other hand, if Hershey’s chocolate is being used as a comparison we’re setting the bar pretty damn low. ---
**Author:** ![Uniqueorn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/uniqueorn/32/2807_2.png) [@Uniqueorn](https://boards.straightdope.com/u/Uniqueorn)\ **Post date:** [November 8, 2016, 4:14pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/14 "2016-11-08T16:14:21Z")
> [@mind\_the\_gap](#): > > I was being quite facetious. If you like nuts in chocolate, carry on. On the other hand, if Hershey’s chocolate is being used as a comparison we’re setting the bar pretty damn low. A friend of mine will be spending Christmas in the States. Which chocolate could I ask her to bring home in order to set a higher bar? ---
**Author:** ![ZipperJJ](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zipperjj/32/211_2.png) [@ZipperJJ](https://boards.straightdope.com/u/ZipperJJ)\ **Post date:** [November 8, 2016, 4:18pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/15 "2016-11-08T16:18:00Z")
My guess is that someone spent a fortune on Toblerone-sized boxes and the printing setup for said boxes and it costs more to change the size of the box than it does to change the shape of the chocolate therein 😃 ---
**Author:** ![Omar\_Little](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omar_little/32/269_2.png) [@Omar\_Little](https://boards.straightdope.com/u/Omar_Little)\ **Post date:** [November 8, 2016, 4:41pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/16 "2016-11-08T16:41:47Z")
It’s connected to Brexit, as the value of GBP has declined about 15% as a result of the Brexit vote. This means that the costs of buying raw materials to make chocolate from outside of the UK increased by 15% over the same time period. ---
**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\ **Post date:** [November 8, 2016, 7:46pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/17 "2016-11-08T19:46:24Z")
> [@Uniqueorn](#): > > We tried Hershey’s chocolate once and decided that European chocolate containing any kind of fruit, nut or vegetable is much superior to any American chocolate. > > Edit: Aren’t nuts technically vegetables? > Edit: I don’t count British chocolate as European chocolate. Not now, not ever. Hershey’s isn’t chocolate. Kindly refrain from insulting chocolate. Even MnM’s are more chocolatey than Hershey’s. ---
**Author:** ![The\_Devil\_s\_Grandmother](https://avatars.discourse-cdn.com/v4/letter/t/74df32/32.png) [@The\_Devil\_s\_Grandmother](https://boards.straightdope.com/u/The_Devil_s_Grandmother)\ **Post date:** [November 8, 2016, 7:52pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/18 "2016-11-08T19:52:57Z")
> [@Uniqueorn](#): > > A friend of mine will be spending Christmas in the States. Which chocolate could I ask her to bring home in order to set a higher bar? It will depend a little on where your friend is visiting, but I recommend Lake Champlain Chocolates for a good, widely available, chocolate in the US. Charles Chocolates is amazing, but I’m not sure they get out of California. ---
**Author:** ![Trancephalic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trancephalic/32/380_2.png) [@Trancephalic](https://boards.straightdope.com/u/Trancephalic)\ **Post date:** [November 8, 2016, 8:02pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/19 "2016-11-08T20:02:40Z")
Rocky Mountain Chocolate Factory is pretty good, too. ---
**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\ **Post date:** [November 8, 2016, 8:08pm UTC](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055/20 "2016-11-08T20:08:07Z")
That candy bar would have to be about three feet long to get the same amount of chocolate as the old ones! They look suspiciously like German tank traps. > [@Uniqueorn](#): > > A friend of mine will be spending Christmas in the States. Which chocolate could I ask her to bring home in order to set a higher bar? Ghirardelli. Yeah, yeah, I know. Its a division of a Swiss company, but it was originally founded in San Francisco. [Next page](https://boards.straightdope.com/t/toblerones-reaction-to-brexit-has-been-the-most-hilariously-petty-so-far/771055.md?page=2)