# Top 100 US magazines by circulation - Some of the largest I've never even heard of

**URL:** <https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417>\
**Category:** Cafe Society\
**Created:** [May 23, 2010, 12:52am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417 "2010-05-23T00:52:46Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![bump](https://avatars.discourse-cdn.com/v4/letter/b/7c8e57/32.png) [@bump](https://boards.straightdope.com/u/bump)\
**Post date:** [May 24, 2010, 3:09am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/41 "2010-05-24T03:09:29Z")

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> [@Boyo\_Jim](#):
>
> In the top 50, I’ve never heard of these:
> 
> GAME INFORMER MAGAZINE  
> TASTE OF HOME  
> SOUTHERN LIVING  
> GUIDEPOSTS  
> REAL SIMPLE  
> REMEDY MD  
> FAMILY FUN  
> COOKING LIGHT  
> ENDLESS VACATION  
> IN STYLE  
> EVERYDAY WITH RACHAEL RAY

You live in Wisconsin and you’ve never heard of Southern Living Magazine?

Seriously… if you’re not a video gamer, religious, a woman, a Southerner or a senior citizen, you’re not likely to subscribe to any of those.

If you don’t hang around with those groups, you’re unlikely to even know they exist. Only reason I know about most of those, is that my parents, grandmother and wife all fit into one or more of those categories; I fit into the video gamer category myself.

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**Author:** ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)\
**Post date:** [May 24, 2010, 4:08am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/42 "2010-05-24T04:08:57Z")

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Wisconsin is not generally considered to be part of the South. 😛

And I listen to my iPod in doctor’s waiting rooms, so I have no idea what mags they keep.

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**Author:** ![ProfessorX](https://avatars.discourse-cdn.com/v4/letter/p/ce7236/32.png) [@ProfessorX](https://boards.straightdope.com/u/ProfessorX)\
**Post date:** [May 24, 2010, 5:16am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/43 "2010-05-24T05:16:57Z")

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I’m surprised that so many haven’t heard of southern living. Although I did grow up in the south, so maybe it really just doesn’t circulate outside of that area?

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**Author:** ![Horatio\_Hellpop](https://avatars.discourse-cdn.com/v4/letter/h/e5b9ba/32.png) [@Horatio\_Hellpop](https://boards.straightdope.com/u/Horatio_Hellpop)\
**Post date:** [May 24, 2010, 8:45am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/44 "2010-05-24T08:45:44Z")

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> [@Chronos](#):
>
> I’m surprised I don’t see Parade on the list. Are they not counting it as a “real magazine”?

I wondered about that too. With newspapers biting the dust left and right, circulations down and competition from **USA Weekend** for the same niche, it just might not have made the cut this time.

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**Author:** ![Wendell\_Wagner](https://avatars.discourse-cdn.com/v4/letter/w/8491ac/32.png) [@Wendell\_Wagner](https://boards.straightdope.com/u/Wendell_Wagner)\
**Post date:** [May 24, 2010, 10:27am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/45 "2010-05-24T10:27:58Z")

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_Parade_ has a circulation of 32 million:

> **[Parade (magazine)](https://en.wikipedia.org/wiki/Parade_(magazine))**
>
> Parade was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022. The most widely read magazine in the U.S., Parade had a circulation of 32 million and a readership of 54.1 million. Anne Krueger has been the magazine's editor since 2015.
> The Nov. 13, 2022 issue was the final edition printed and inserted in newspapers nationwide. According to its final edition, Parade will continue as an e-magazine on newspaper website...

I don’t know why it’s not on the list.

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**Author:** ![singular1](https://avatars.discourse-cdn.com/v4/letter/s/ba9def/32.png) [@singular1](https://boards.straightdope.com/u/singular1)\
**Post date:** [May 24, 2010, 11:16am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/46 "2010-05-24T11:16:56Z")

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> [@ProfessorX](#):
>
> I’m surprised that so many haven’t heard of southern living. Although I did grow up in the south, so maybe it really just doesn’t circulate outside of that area?

It’s in a few of my doctors’ offices up here in Seattle, so it’s definitely not just a Southern magazine.

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**Author:** ![Skammer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skammer/32/143_2.png) [@Skammer](https://boards.straightdope.com/u/Skammer)\
**Post date:** [May 24, 2010, 3:06pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/47 "2010-05-24T15:06:21Z")

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> [@Boyo\_Jim](#):
>
> In the top 50, I’ve never heard of these:
> 
> GAME INFORMER MAGAZINE  
> TASTE OF HOME  
> SOUTHERN LIVING  
> GUIDEPOSTS  
> REAL SIMPLE  
> REMEDY MD  
> FAMILY FUN  
> COOKING LIGHT  
> ENDLESS VACATION  
> IN STYLE  
> EVERYDAY WITH RACHAEL RAY

Just goes to show you. My wife subscribes to _Southern Living_ and _In Style_ and we used to subscribe to _Cooking Light_. And I grew up with _Guideposts_; I think my grandmother got it at church.

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**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\
**Post date:** [May 24, 2010, 8:01pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/48 "2010-05-24T20:01:26Z")

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> [@Wendell\_Wagner](#):
>
> _Parade_ has a circulation of 32 million:
> 
> [Parade (magazine) - Wikipedia](http://en.wikipedia.org/wiki/Parade_(magazine))
> 
> I don’t know why it’s not on the list.

I think it’s available only “bundled” with Sunday papers, and the list was including only standalone pubs.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [May 24, 2010, 9:00pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/49 "2010-05-24T21:00:03Z")

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But they are including mags that are bundled with club memberships. If anything, I’d think that Parade should qualify before all of the AAA magazines, say.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [May 24, 2010, 9:13pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/50 "2010-05-24T21:13:55Z")

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> [@Chronos](#):
>
> But they are including mags that are bundled with club memberships. If anything, I’d think that Parade should qualify before all of the AAA magazines, say.

I’d have to guess it’s because no one buys Parade on its own…they buy, or subscribe, to hundreds of different newspapers, into which Parade is inserted.

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**Author:** ![fiddlesticks](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fiddlesticks/32/18129_2.png) [@fiddlesticks](https://boards.straightdope.com/u/fiddlesticks)\
**Post date:** [May 24, 2010, 10:54pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/51 "2010-05-24T22:54:42Z")

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> [@fusoya](#):
>
> I remember I always used to hear that TV Guide had the highest subscription, which was supposed to be making a negative point about how Americans only want to read about TV. If that were true, I’m sure the great drop in subscriptions is due to on-screen programming guides and DVRs.

TV Guide is pretty much unrecognizable from its halcyon days before the On Screen Guide made it obsolete.

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**Author:** ![Cardinal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardinal/32/4000_2.png) [@Cardinal](https://boards.straightdope.com/u/Cardinal)\
**Post date:** [May 26, 2010, 3:25am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/52 "2010-05-26T03:25:30Z")

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> [@FriarTed](#):
>
> Guideposts is published by Norman Vincent Peale’s organization. While being somewhat conservative Christian compared to SDMB standards, it’s TV Evangelist equivalent is Robert Schuller, not exactly deserving of the “fundamentalist” label. Real fund’ists would deride them as being too doctrinally “lite”.
> 
> I’m between the two camps- I do like more substantial religious doctrine but I also like Peale & Schuller & realize their ministries are not the typical Evangelistic ones. Oh- and before any points it out, I also realize NVP passed away some time ago.

Your more churchy friends will note that Guideposts used to be run by John and Elizabeth Sherrill, who if anything were toning down their pointed views, and “Jesus” was frequently mentioned, although the exact version of church you might be inspired to investigate was never mentioned. Now it’s almost the Christian version of an Oprah magazine, with “inspirational” stories that somehow involve a “power” that’s sometimes only implied.

Actually, now, I might honestly compare it to Schuller. In my world, that’s probably not a compliment. Just FYI.

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**Author:** ![suranyi](https://avatars.discourse-cdn.com/v4/letter/s/e36b37/32.png) [@suranyi](https://boards.straightdope.com/u/suranyi)\
**Post date:** [May 27, 2010, 5:52am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/53 "2010-05-27T05:52:32Z")

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> [@Boyo\_Jim](#):
>
> In the top 50, I’ve never heard of these:
> 
> GAME INFORMER MAGAZINE  
> TASTE OF HOME  
> SOUTHERN LIVING  
> GUIDEPOSTS  
> REAL SIMPLE  
> REMEDY MD  
> FAMILY FUN  
> COOKING LIGHT  
> ENDLESS VACATION  
> IN STYLE  
> EVERYDAY WITH RACHAEL RAY

My wife subscribes to Real Simple. It’s a magazine about how to do things for the house – cooking, decorating, cleaning, etc. – as simply as possible. Aimed at women.

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**Author:** ![Rhythmdvl](https://avatars.discourse-cdn.com/v4/letter/r/85f322/32.png) [@Rhythmdvl](https://boards.straightdope.com/u/Rhythmdvl)\
**Post date:** [May 27, 2010, 8:15am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/54 "2010-05-27T08:15:57Z")

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_The Economist_ didn’t make the cut? Or is it because they call themselves a newspaper? Because they’re British? Because they make too much sense?  
I followed the link to newspapers and was let down to see so many Murdoch political machines on the list.

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**Author:** ![Paul\_in\_Qatar](https://avatars.discourse-cdn.com/v4/letter/p/ccd318/32.png) [@Paul\_in\_Qatar](https://boards.straightdope.com/u/Paul_in_Qatar)\
**Post date:** [May 27, 2010, 1:34pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/55 "2010-05-27T13:34:49Z")

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No love for Industrial Fire World? [http://www.fireworld.co](http://www.fireworld.co)

Bus World? [http://www.magazine-agent.com/bus-world/magazine](http://www.magazine-agent.com/bus-world/magazine)

The Fortean Times? [http://www.forteantimes.com/](http://www.forteantimes.com/)

or even International Tug and Salvage? [http://www.tugboats.com/Intltug.html](http://www.tugboats.com/Intltug.html)

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**Author:** ![Wendell\_Wagner](https://avatars.discourse-cdn.com/v4/letter/w/8491ac/32.png) [@Wendell\_Wagner](https://boards.straightdope.com/u/Wendell_Wagner)\
**Post date:** [May 27, 2010, 1:56pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/56 "2010-05-27T13:56:45Z")

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Rhythmdvl, _The Economist_ isn’t listed because the number of subscribers within the U.S. is a little less than enough to make the top 100, and the list is based on the number of American subscribers:

> **[The Economist](https://en.wikipedia.org/wiki/The_Economist)**
>
> The Economist is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by the Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to ...

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**Author:** ![LonesomePolecat](https://avatars.discourse-cdn.com/v4/letter/l/a88e57/32.png) [@LonesomePolecat](https://boards.straightdope.com/u/LonesomePolecat)\
**Post date:** [May 27, 2010, 2:43pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/57 "2010-05-27T14:43:29Z")

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> [@BrainGlutton](#):
>
> In the classic, Sears-Catalog sense. 😉

Nah. Slick paper. Not absorbent at all.

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**Author:** ![LonesomePolecat](https://avatars.discourse-cdn.com/v4/letter/l/a88e57/32.png) [@LonesomePolecat](https://boards.straightdope.com/u/LonesomePolecat)\
**Post date:** [May 27, 2010, 2:44pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/58 "2010-05-27T14:44:39Z")

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> [@Autolycus](#):
>
> Maybe for you haha. I have the internet for that.

Wouldn’t you clog your toilet trying to flush a laptop?

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**Author:** ![YogSothoth](https://avatars.discourse-cdn.com/v4/letter/y/8edcca/32.png) [@YogSothoth](https://boards.straightdope.com/u/YogSothoth)\
**Post date:** [May 27, 2010, 4:40pm UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/59 "2010-05-27T16:40:37Z")

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Game Informer’s #12?!?!?

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**Author:** ![Wendell\_Wagner](https://avatars.discourse-cdn.com/v4/letter/w/8491ac/32.png) [@Wendell\_Wagner](https://boards.straightdope.com/u/Wendell_Wagner)\
**Post date:** [May 28, 2010, 3:11am UTC](https://boards.straightdope.com/t/top-100-us-magazines-by-circulation-some-of-the-largest-ive-never-even-heard-of/540417/60 "2010-05-28T03:11:37Z")

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Excuse me, what I meant to write in the post above was that “_The Economist_ isn’t listed because the number of copies sold within the U.S. is a little less than enough to make the top 100, and the list is based on the number of copies sold in the U.S.”

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