You live in Wisconsin and you’ve never heard of Southern Living Magazine?
Seriously… if you’re not a video gamer, religious, a woman, a Southerner or a senior citizen, you’re not likely to subscribe to any of those.
If you don’t hang around with those groups, you’re unlikely to even know they exist. Only reason I know about most of those, is that my parents, grandmother and wife all fit into one or more of those categories; I fit into the video gamer category myself.
I’m surprised that so many haven’t heard of southern living. Although I did grow up in the south, so maybe it really just doesn’t circulate outside of that area?
I wondered about that too. With newspapers biting the dust left and right, circulations down and competition from USA Weekend for the same niche, it just might not have made the cut this time.
Just goes to show you. My wife subscribes to Southern Living and In Style and we used to subscribe to Cooking Light. And I grew up with Guideposts; I think my grandmother got it at church.
But they are including mags that are bundled with club memberships. If anything, I’d think that Parade should qualify before all of the AAA magazines, say.
I’d have to guess it’s because no one buys Parade on its own…they buy, or subscribe, to hundreds of different newspapers, into which Parade is inserted.
Your more churchy friends will note that Guideposts used to be run by John and Elizabeth Sherrill, who if anything were toning down their pointed views, and “Jesus” was frequently mentioned, although the exact version of church you might be inspired to investigate was never mentioned. Now it’s almost the Christian version of an Oprah magazine, with “inspirational” stories that somehow involve a “power” that’s sometimes only implied.
Actually, now, I might honestly compare it to Schuller. In my world, that’s probably not a compliment. Just FYI.
My wife subscribes to Real Simple. It’s a magazine about how to do things for the house – cooking, decorating, cleaning, etc. – as simply as possible. Aimed at women.
The Economist didn’t make the cut? Or is it because they call themselves a newspaper? Because they’re British? Because they make too much sense?
I followed the link to newspapers and was let down to see so many Murdoch political machines on the list.
Rhythmdvl, The Economist isn’t listed because the number of subscribers within the U.S. is a little less than enough to make the top 100, and the list is based on the number of American subscribers:
Excuse me, what I meant to write in the post above was that “The Economist isn’t listed because the number of copies sold within the U.S. is a little less than enough to make the top 100, and the list is based on the number of copies sold in the U.S.”