# Trump loses. What happens to his assets?

**URL:** <https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312>\
**Category:** Politics & Elections\
**Created:** [October 22, 2016, 4:48am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312 "2016-10-22T04:48:26Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![ultimate11](https://avatars.discourse-cdn.com/v4/letter/u/49beb7/32.png) [@ultimate11](https://boards.straightdope.com/u/ultimate11)\
**Post date:** [October 22, 2016, 4:48am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/1 "2016-10-22T04:48:26Z")

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There are Trump Towers, hotels, golf courses and perhaps other named assets after him, suppose that in the (likely) scenario that Trump loses the election, what happens to his assets? Nobody wants to sleep in a hotel named over a xenophobic candidate, especially to a losing candidate.

What do you guys think?

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**Author:** ![TruCelt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trucelt/32/523_2.png) [@TruCelt](https://boards.straightdope.com/u/TruCelt)\
**Post date:** [October 22, 2016, 5:20am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/2 "2016-10-22T05:20:43Z")

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I think that for his constituency, vacationing at one of his properties will become the new definition of “success.” The ones who would otherwise stop going won’t stop because they would never have gone in the first place. The vast majority of Americans already had a pretty bad opinion of the man.

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [October 22, 2016, 9:40am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/3 "2016-10-22T09:40:36Z")

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[Loser Donald taking his name off future hotels. Now named “Scion” like failed car company. Sad!](http://www.rawstory.com/2016/10/damaged-brand-new-trump-hotels-will-no-longer-bear-his-name/)

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [October 22, 2016, 11:52am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/4 "2016-10-22T11:52:41Z")

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[Trump hotel selfies](https://www.google.com/search?q=trump+hotel+selfies&client=safari&hl=en-us&prmd=inv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjI0oP-q-7PAhWCNiYKHRbODrcQ_AUIBygB&biw=1024&bih=671) have become “a thing”. A friend sent me one he made during a recent trip, and he told me people were jockeying for position to take their own.

I almost feel bad for the cretin.

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**Author:** ![Poto](https://avatars.discourse-cdn.com/v4/letter/p/7ab992/32.png) [@Poto](https://boards.straightdope.com/u/Poto)\
**Post date:** [October 22, 2016, 11:57am UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/5 "2016-10-22T11:57:01Z")

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He will be just one of those dozens of people whose buildings are named after him befre he dies but renamed as soon as he is dead. Unliked Crooked Hillary who only gets buildings when dead. 😃

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**Author:** ![glee](https://avatars.discourse-cdn.com/v4/letter/g/b5a626/32.png) [@glee](https://boards.straightdope.com/u/glee)\
**Post date:** [October 22, 2016, 12:50pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/6 "2016-10-22T12:50:40Z")

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> [@ultimate11](#):
>
> Nobody wants to sleep in a hotel named over a xenophobic candidate, especially to a losing candidate.

Nobody?! Trump has the support of about 40% of the electorate. :eek:

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**Author:** ![Sinaptics](https://avatars.discourse-cdn.com/v4/letter/s/278dde/32.png) [@Sinaptics](https://boards.straightdope.com/u/Sinaptics)\
**Post date:** [October 22, 2016, 1:04pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/7 "2016-10-22T13:04:42Z")

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> [@glee](#):
>
> Nobody?! Trump has the support of about 40% of the electorate. :eek:

I’d like to believe that a bunch of them are holding their noses to support him for the SC nomination and don’t really like the man.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [October 22, 2016, 1:09pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/8 "2016-10-22T13:09:14Z")

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And that 40% of the electorate supports him, by and large, because they think he’s a non-loser. It remains to be seen how the cognitive dissonance is resolved after he loses.

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**Author:** ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)\
**Post date:** [October 22, 2016, 1:22pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/9 "2016-10-22T13:22:21Z")

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> [@Chronos](#):
>
> And that 40% of the electorate supports him, by and large, because they think he’s a non-loser. It remains to be seen how the cognitive dissonance is resolved after he loses.

Hillary, Known Woman, stole the election, probably with the help of Barack HUSSEIN, Known Black.

Trump’s already done it for them, really.

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**Author:** ![DrCube](https://avatars.discourse-cdn.com/v4/letter/d/a3d4f5/32.png) [@DrCube](https://boards.straightdope.com/u/DrCube)\
**Post date:** [October 22, 2016, 1:28pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/10 "2016-10-22T13:28:42Z")

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> [@Smapti](#):
>
> [Loser Donald taking his name off future hotels. Now named “Scion” like failed car company. Sad!](http://www.rawstory.com/2016/10/damaged-brand-new-trump-hotels-will-no-longer-bear-his-name/)

Really? I remember when he announced his campaign and released financial statements, he valued his “brand” at something like 3 billion dollars, almost half his fortune. Now it’s worthless? That’s rich. He may not have spent his own money on this campaign, but he lost half his wealth on it.

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [October 22, 2016, 1:35pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/11 "2016-10-22T13:35:58Z")

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> [@glee](#):
>
> Nobody?! Trump has the support of about 40% of the electorate. :eek:

How many of those are holding their nose due to party loyalty?

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**Author:** ![coremelt](https://avatars.discourse-cdn.com/v4/letter/c/4491bb/32.png) [@coremelt](https://boards.straightdope.com/u/coremelt)\
**Post date:** [October 22, 2016, 1:36pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/12 "2016-10-22T13:36:03Z")

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> [@DrCube](#):
>
> Really? I remember when he announced his campaign and released financial statements, he valued his “brand” at something like 3 billion dollars, almost half his fortune. Now it’s worthless?

His Brand is not worthless now, it’s just got value to a different demographic than before.

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**Author:** ![sevenwood](https://avatars.discourse-cdn.com/v4/letter/s/6de8d8/32.png) [@sevenwood](https://boards.straightdope.com/u/sevenwood)\
**Post date:** [October 22, 2016, 4:34pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/13 "2016-10-22T16:34:43Z")

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> [@coremelt](#):
>
> His Brand is not worthless now, it’s just got value to a different demographic than before.

I believe that his basic problem ([reports are surfacing that his hotels and casinos have been experiencing significant declines in usage for the last several months)](http://www.cnbc.com/2016/10/17/trump-businesses-saw-another-decline-in-september-data-shows.html) is that his current demographic contains a significant percentage of people that cannot afford to go to high-end hotels and casinos.

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [October 22, 2016, 4:41pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/14 "2016-10-22T16:41:21Z")

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I just want them to tear his name off the tower in Las Vegas so I don’t have to look at it every time I’m in town.

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**Author:** ![ultimate11](https://avatars.discourse-cdn.com/v4/letter/u/49beb7/32.png) [@ultimate11](https://boards.straightdope.com/u/ultimate11)\
**Post date:** [October 22, 2016, 5:09pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/15 "2016-10-22T17:09:02Z")

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> [@silenus](#):
>
> I just want them to tear his name off the tower in Las Vegas so I don’t have to look at it every time I’m in town.

The same for his tower so that when I take the brown, orange, green, pink and sometimes red line (in emergencies), I don’t see his namesake over Wabash. Although I was praising him for a good business practice. :rolleyes:

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**Author:** ![jasg](https://avatars.discourse-cdn.com/v4/letter/j/f0a364/32.png) [@jasg](https://boards.straightdope.com/u/jasg)\
**Post date:** [October 22, 2016, 5:23pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/16 "2016-10-22T17:23:12Z")

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> [@coremelt](#):
>
> His Brand is not worthless now, it’s just got value to a different demographic than before.

I hvve relatives who will stay there if they can bring their coonhound.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [October 22, 2016, 5:26pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/17 "2016-10-22T17:26:51Z")

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> [@glee](#):
>
> Nobody?! Trump has the support of about 40% of the electorate. :eek:

Are they the 40% that can afford to stay in a luxury hotel?  
I don’t _think_ so.

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**Author:** ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)\
**Post date:** [October 22, 2016, 5:34pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/18 "2016-10-22T17:34:37Z")

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> [@Czarcasm](#):
>
> Are they the 40% that can afford to stay in a luxury hotel?

[Of course they are](http://fivethirtyeight.com/features/the-mythology-of-trumps-working-class-support/):

> [@](#):
>
> As compared with most Americans, Trump’s voters are better off. The median household income of a Trump voter so far in the primaries is about $72,000, based on estimates derived from exit polls and Census Bureau data. That’s lower than the $91,000 median for Kasich voters. But it’s well above the national median household income of about $56,000. It’s also higher than the median income for Hillary Clinton and Bernie Sanders supporters, which is around $61,000 for both.

I mean, they’re not the Richest Of The Richest Of The Richest, but they’re certainly doing well for themselves, and they can support an upper-middle-class luxury hotel, one which catered to people who work for a living but can afford nice trips on a regular basis.

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**Author:** ![Corry\_El](https://avatars.discourse-cdn.com/v4/letter/c/ecae2f/32.png) [@Corry\_El](https://boards.straightdope.com/u/Corry_El)\
**Post date:** [October 22, 2016, 5:34pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/19 "2016-10-22T17:34:52Z")

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> [@Smapti](#):
>
> Loser Donald taking his name off future hotels. Now named “Scion” like failed car company. Sad!

Well failed car _brand_ to be fair. I think Toyota’s said the discontinuance of the Scion brand would result in 22 people having to find new jobs within that giant company.

Which might actually be somewhat relevant here. Trump claimed I believe ‘the Trump brand’ was worth several $bil of his claimed $10 or more bil net worth. But estimates like Forbes’ or Economist’s getting $2-4bil aren’t counting that intangible at all, as you normally would not in a personal net worth. So depending where you start from it doesn’t necessarily make that huge a difference. The hotels/resorts are worth what they are worth in a real estate market, not necessarily with some big premium value because they say ‘Trump’ over the door.

It’s true Trump will probably have to shift the ‘licensing’ part of his business to adjust to the new reality of being a much bigger star with a certain sizable domestic audience\*, but more of pariah with other people, and especially outside the country. But the question said ‘his assets’, so again is ‘the value of the brand’ really an asset? A lot of people have scoffed at that concept in the context of Trump’s claims of wealth so should be consistent here.

\*as of now, though statistically only a small % of people voting for Trump are the same 45% or so of primary voters who did and of the majority of likely Trump voters Nov 8 who didn’t vote in the primaries, probably a lower % than 45 would have. By the same token though, the hardcore is big enough for potentially serious money making. Fox’s daily audience is only a couple of million people, right wing talk radio superstars’ (Limbaugh, Hannity level) audiences are 12 million or so distinct listeners weekly. Back to the discussion of what unique business Trump can build with/through his ardent fans that existing talk media doesn’t satisfy. And how does ‘loser’ affect the ardent fans? That’s a reasonable question too.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [October 22, 2016, 6:05pm UTC](https://boards.straightdope.com/t/trump-loses-what-happens-to-his-assets/769312/20 "2016-10-22T18:05:01Z")

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> [@Derleth](#):
>
> [Of course they are](http://fivethirtyeight.com/features/the-mythology-of-trumps-working-class-support/):I mean, they’re not the Richest Of The Richest Of The Richest, but they’re certainly doing well for themselves, and they can support an upper-middle-class luxury hotel, one which catered to people who work for a living but can afford nice trips on a regular basis.

That was back at the beginning of May, before he _really_ started fucking up rep-wise. Are there more recent stats on his followers?

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