# TV is beyond boring and on it's way out? **URL:** \ **Category:** Cafe Society\ **Created:** [November 24, 2007, 6:41pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624 "2007-11-24T18:41:39Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![AuntiePam](https://avatars.discourse-cdn.com/v4/letter/a/f19dbf/32.png) [@AuntiePam](https://boards.straightdope.com/u/AuntiePam)\ **Post date:** [November 25, 2007, 8:01pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/21 "2007-11-25T20:01:42Z")
[QUOTE=Charlie Tan] To get all the goodies, one has to plan, look at schedules, use a dvr. Just flipping on the tv and hoping to find something is futile. [/QUOTE] Good point. Please come to my house and convince my husband of this. He thinks he should be able to find something “good” whenever he wants. He probably could, but he flips through the channels and keeps flipping when he comes to a commercial. He won’t even use the on-screen guide. I’m watching less TV than before, but I think it’s better TV. ---
**Author:** ![saoirse](https://avatars.discourse-cdn.com/v4/letter/s/5daacb/32.png) [@saoirse](https://boards.straightdope.com/u/saoirse)\ **Post date:** [November 25, 2007, 11:27pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/22 "2007-11-25T23:27:23Z")
[QUOTE=Hello Again] You said “it’s nearly impossible to find a show aimed at **adults**.” What you meant was, apparently, “people over 60.” As I’m only 32, I guess I haven’t made it to adulthood yet. [/QUOTE] Actually, a more accurate way to say it is, the shows are aimed at people who are still trying to define themselves. Advertisers like to sell products based on what the item says about its owner. It’s easier and people who respond to those appeals tend to be people with lots of disposable income. So the shows are generally aimed at young people. You might like them, too, but that wasn’t the idea. _Law & Order_ is a deliberate exception. During the first few years the show was on, the writing staff were largely people from classic shows from the 70s and 80s. I learned this, by the way, in a _60 Minutes_ story about a woman who had lied about her age (saying she was eight years younger, I think) in order to get a screenwriting job. ---
**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\ **Post date:** [November 26, 2007, 11:40pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/23 "2007-11-26T23:40:46Z")
[QUOTE=Exapno Mapcase] Cherry picking from the dozens of shows per year, or hundreds of shows that have debuted since Law & Order came on, is meaningless. [/QUOTE] Thanks to On-Demand and DVR/TiVO, we can now cherry pick from the hundreds of crap shows out there. ---
**Author:** ![Meyer6](https://avatars.discourse-cdn.com/v4/letter/m/cc9497/32.png) [@Meyer6](https://boards.straightdope.com/u/Meyer6)\ **Post date:** [November 27, 2007, 12:13am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/24 "2007-11-27T00:13:42Z")
[QUOTE=Hello Again] You said “it’s nearly impossible to find a show aimed at **adults**.” What you meant was, apparently, “people over 60.” As I’m only 32, I guess I haven’t made it to adulthood yet. And when you said “nearly impossible” apparently you meant “when you ignore all the good, popular shows, it turns out all the rest suck.” If you want me to keep going, Network only? Jericho, Pushing Daisies, ER, Scrubs, CSI, Prison Break, The Simpsons, King of the Hill, Bones, Seinfeld, Friends, House MD… [/QUOTE] Yeah, I think it’s kind of rediculous to throw out the word **adults** and expect us to assume you mean baby-boomers. I know boomers have been historically accustomed to everything being aimed at them, but now that people in the next generation are doing more of the working and paying and consuming in our culture, why _shouldn’t_ some things be aimed at us? I’m tired of this attitude (that I hear from my boomer parents too) that anything not aimed at older people is terrible and devoid of culture. News flash - not all of us want to watch Masterpiece Theatre every night! ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 27, 2007, 3:44am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/25 "2007-11-27T03:44:02Z")
[QUOTE=Meyer6] I’m tired of this attitude (that I hear from my boomer parents too) that anything not aimed at older people is terrible and devoid of culture. News flash - not all of us want to watch Masterpiece Theatre every night! [/QUOTE] Thank you. I not only rest my case, I’m going to lie down with a cold compress on my head. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [November 27, 2007, 4:50pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/26 "2007-11-27T16:50:57Z")
[QUOTE=Exapno Mapcase] I not only rest my case, I’m going to lie down with a cold compress on my head. [/QUOTE] I’m still rather confused about what case you’re resting. Are you honestly saying there is no television that appeals to the 40-60 demographic? Because even though I’m 26 and nearly everyone else I work with is 40-60, we all watch the same TV shows. Which have already been mentioned (and which you dismissed out of hand). Shows like Lost, 24, Law and Order, CSI, The Office, The Sopranos… And then don’t forget the big two from the “game show miniseries” world: Survivor and The Amazing Race. ---
**Author:** ![scotandrsn](https://avatars.discourse-cdn.com/v4/letter/s/a4c791/32.png) [@scotandrsn](https://boards.straightdope.com/u/scotandrsn)\ **Post date:** [November 27, 2007, 5:37pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/27 "2007-11-27T17:37:15Z")
As is true of so many of your grand pronouncements, **EM** , great chunks of this one doesn’t make a goddamn bit of sense. [QUOTE=Exapno Mapcase] …The teen comedies, slasher movies, and dumbfests that dominate the box office today did not exist for the boomers. [/QUOTE] Halloween started the modern slasher trend, and was released in 1978, when the people in the age range of 17-23 (old enough to go to R-Rated films on their own, young enough to have collegiate tastes) were all boomers. The slasher genre declined after the mid-80s, which just so happens to coincide with the time that the youngest boomers were hitting their mid-twenties and moving on to more mature fare. While Gen-X also enjoyed slasher films, they didn’t have the numbers to sustain this boomer phenomenon. Similarly, the modern dumb sex/teen comedy trend began with Animal House, also from 1978, and followed a similar trend. Strictly a late boomer phenomenon. Both genres are now reviving thanks to the children of the boomers. [QUOTE=Exapno Mapcase] (The beach movies of the 60s were, again, for an older crowd.) [/QUOTE] Guess again. The Beach Party films were released between 1963 and 1966. Having seen a couple and disliking them even as a child, I can’t imagine anyone older than high school or college age enjoying them. Guess which cohort was filling the halls of learning during this era? The oldest boomers ranged from age 17-20 during the period. Their main selling point was their star, Annette Funicello. Her fan base came from the MIckey Mouse Club. Boomers were all under 9 when that show debuted. [QUOTE=Exapno Mapcase] Boomers should have had a long run dominating media. [/QUOTE] You did. It was called the 80s. Didn’t you ever wonder why there were so many goddamned Viet Nam War films then? Did you not notice The Wonder Years, The Big Chill, thirtysomething, Family Ties? How every film and TV show had a 60s soundtrack? Where the hell were you? ---
**Author:** ![Meyer6](https://avatars.discourse-cdn.com/v4/letter/m/cc9497/32.png) [@Meyer6](https://boards.straightdope.com/u/Meyer6)\ **Post date:** [November 27, 2007, 9:27pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/28 "2007-11-27T21:27:56Z")
I do not understand how any boomer can possibly believe that there was any tiny smidgen of culture that was not at one time aimed directly at them. Just because things have now moved on, the boomers complain. But **scotandrsn** is right - everything was all about you, for ages and ages. The idea that you have been “squeezed from both ends in entertainment” seems pretty far-fetched to me. [QUOTE=Exapno Mapcase] Thank you. I not only rest my case, I’m going to lie down with a cold compress on my head. [/QUOTE] I really don’t undertand how what I said is making you ‘rest your case’. ---
**Author:** ![AuntiePam](https://avatars.discourse-cdn.com/v4/letter/a/f19dbf/32.png) [@AuntiePam](https://boards.straightdope.com/u/AuntiePam)\ **Post date:** [November 27, 2007, 9:47pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/29 "2007-11-27T21:47:28Z")
I’m a boomer, sorta. Born in 1945 – close enough. My memory may be faulty and the program schedules (and advertising campaigns) probably won’t confirm it, but I don’t remember being catered to more than any other age group. I think the only age group with a right to complain about ageism in TV over the years are the old folks – our grandparents and great-grandparents. What shows have they had, except maybe The Waltons, Golden Girls, and Lawrence Welk? ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 27, 2007, 10:05pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/30 "2007-11-27T22:05:21Z")
[QUOTE=scotandrsn] As is true of so many of your grand pronouncements, **EM** , great chunks of this one doesn’t make a goddamn bit of sense. [/quote] And yet… Let’s take this in chronological order. > [@](#): > > Guess again. The Beach Party films were released between 1963 and 1966. Having seen a couple and disliking them even as a child, I can’t imagine anyone older than high school or college age enjoying them. Guess which cohort was filling the halls of learning during this era? The oldest boomers ranged from age 17-20 during the period. Their main selling point was their star, Annette Funicello. Her fan base came from the MIckey Mouse Club. Boomers were all under 9 when that show debuted. Simply wrong. The beach movies were a continuation of the pre-Beatles music and youth cultures. Annette, too old to be a boomer herself, had her music career pretty much confined to 1959-60. This largely overlapped the career of even older co-star Frankie Avalon, who was arguably the bigger star at the time both because of his greater music career and his burgeoning film career. Note that Annette had done no films at all between leaving Disney and appearing in _Beach Party_ and indeed had been mostly invisible for years. You’re also making the same, rather odd, mistake as others in this thread. Virtually every piece of entertainment has a varied audience, in age as well as other factors. Yet most entertainment has a particular core audience it is targeting, with the other audience participation as gravy. Some boomers no doubt watched the beach movies. But their core audience was aimed at pre-boomers, the same pre-boomer crowd who makeup the audience for 50s oldies music today. > [@](#): > > Halloween started the modern slasher trend, and was released in 1978, when the people in the age range of 17-23 (old enough to go to R-Rated films on their own, young enough to have collegiate tastes) were all boomers. The slasher genre declined after the mid-80s, which just so happens to coincide with the time that the youngest boomers were hitting their mid-twenties and moving on to more mature fare. While Gen-X also enjoyed slasher films, they didn’t have the numbers to sustain this boomer phenomenon. > > Similarly, the modern dumb sex/teen comedy trend began with Animal House, also from 1978, and followed a similar trend. Strictly a late boomer phenomenon. > > Both genres are now reviving thanks to the children of the boomers. You might want to put that strawman down. It appears to be getting too heavy for you. Putting people born in 1964 in the same cultural pot as people born in 1946 creates insuperable problems for people who want to claim boomerhood as the font of all problems. Yes, the demographic bulge stretches that far, but culturally those born in the second half of the bulge are vastly different from those born earlier. Anyone too young to appreciate The Beatles when they were active is obviously part of a different cultural heritage than those born earlier. And that era was very short. By _Porky’s_ in 1982 that type of movies had already left the boomer behind as a core audience and were targeting younger viewers. > [@](#): > > > [@Exapno Mapcase](#): > > > > Boomers should have had a long run dominating media. > > > [@](#): > > > > You did. It was called the 80s. Didn’t you ever wonder why there were so many goddamned Viet Nam War films then? Did you not notice The Wonder Years, The Big Chill, thirtysomething, Family Ties? How every film and TV show had a 60s soundtrack? Where the hell were you? Wait, the 80s were a long run dominating media? The 80s? Doesn’t that make my point about the boomers getting squeezed from both ends better than I could ever make it? And you’re also going from teen/collegiate audiences in 1978 to the mid-30s crowd of _The Big Chill_ only five years later. My, how quickly they grow. Better luck next time I make a “grand pronouncement” about something I lived through and know intimately. BTW, how old are you? ---
**Author:** ![ThirdCultureKid](https://avatars.discourse-cdn.com/v4/letter/t/bbce88/32.png) [@ThirdCultureKid](https://boards.straightdope.com/u/ThirdCultureKid)\ **Post date:** [November 27, 2007, 10:21pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/31 "2007-11-27T22:21:08Z")
To respond to the OP: Dear Og, I hope so. I’ve never watched much TV, but in the past, oh, five years or so, I can’t even bring myself to turn it on. Admittedly, there are a very few shows I love (Sex and the City, Friends, House MD), but I’ve watched them exclusively on DVD, apart from the current season of House which I wish I could. The reason is the vast amount of commercials, unfunny sitcoms ans spin-offs and season 184 of some tired reality show whose characters noone can bring themselves to care about. IMHE this experience is echoed by many of my fellows. The only time a TV gets turned on around here is for hockey games, or about once a week for House or The Office, with everyone grumbling about the timeslot and why are all the damn commercials the same anyway? DVD’s and Youtube-ing entire shows are seen as much more practical and user-friendly, while not dealing with endless maketing by people apparently on Prozac. And for perspective, I’m 18. ---
**Author:** ![scotandrsn](https://avatars.discourse-cdn.com/v4/letter/s/a4c791/32.png) [@scotandrsn](https://boards.straightdope.com/u/scotandrsn)\ **Post date:** [November 27, 2007, 10:54pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/32 "2007-11-27T22:54:01Z")
[QUOTE=Exapno Mapcase] Simply wrong. The beach movies were a continuation of the pre-Beatles music and youth cultures. Annette, too old to be a boomer herself, had her music career pretty much confined to 1959-60. This largely overlapped the career of even older co-star Frankie Avalon, who was arguably the bigger star at the time both because of his greater music career and his burgeoning film career. Note that Annette had done no films at all between leaving Disney and appearing in _Beach Party_ and indeed had been mostly invisible for years. You’re also making the same, rather odd, mistake as others in this thread. Virtually every piece of entertainment has a varied audience, in age as well as other factors. Yet most entertainment has a particular core audience it is targeting, with the other audience participation as gravy. Some boomers no doubt watched the beach movies. But their core audience was aimed at pre-boomers, the same pre-boomer crowd who makeup the audience for 50s oldies music today. [/QUOTE] The youngest pre-boomers were in college at the time the first Beach Party film came out, and 21 when the series ended. You’re telling me the theaters showing those films were packed to the rafters with adults and college students, with nary a high school kid to be seen? Five minutes of any of these films tells you they do not play to a mature adult sensibility. They were made for the teens of the day, and those were boomers. [QUOTE=Exapno Mapcase] You might want to put that strawman down. It appears to be getting too heavy for you. Putting people born in 1964 in the same cultural pot as people born in 1946 creates insuperable problems for people who want to claim boomerhood as the font of all problems. Yes, the demographic bulge stretches that far, but culturally those born in the second half of the bulge are vastly different from those born earlier. Anyone too young to appreciate The Beatles when they were active is obviously part of a different cultural heritage than those born earlier. And that era was very short. By _Porky’s_ in 1982 that type of movies had already left the boomer behind as a core audience and were targeting younger viewers. [/QUOTE] You’re going to try to one-up what you perceive as a strawman fallacy on my part with a No True Scotsman fallacy on yours? Spare me. [QUOTE=Exapno Mapcase] Wait, the 80s were a long run dominating media? The 80s? Doesn’t that make my point about the boomers getting squeezed from both ends better than I could ever make it? And you’re also going from teen/collegiate audiences in 1978 to the mid-30s crowd of _The Big Chill_ only five years later. My, how quickly they grow. [/QUOTE] Wait, now I’m talking about your True Boomers and I’m still wrong? What the hell are you getting at here? And yes, while I might agree with you that the media took some time to suss out the Boomers as a market, you dominated quite completely from about 1979 to about 1991. Then grunge and everything else Gen-X took over for about a decade, give or take a couple years, there’s certainly some overlap. And then we had Britney Spears. That’s the nature of these things. The dominance of a particular cohort doesn’t last long as a rule. Ten to a dozen years is a good run. Hope you enjoyed it whle it lasted. [QUOTE=Exapno Mapcase] BTW, how old are you? [/QUOTE] 40. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [November 27, 2007, 11:02pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/33 "2007-11-27T23:02:03Z")
**Exapno** , can you please tell us who the following TV shows are being “aimed” at? Because if they’re not being aimed at adults, I’m utterly confused as to who the audience for these shows. 24 Lost Law and Order CSI The Office ER The Sopranos ---
**Author:** ![Meyer6](https://avatars.discourse-cdn.com/v4/letter/m/cc9497/32.png) [@Meyer6](https://boards.straightdope.com/u/Meyer6)\ **Post date:** [November 27, 2007, 11:24pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/34 "2007-11-27T23:24:20Z")
[QUOTE=Exapno Mapcase] Better luck next time I make a “grand pronouncement” about something I lived through and know intimately. BTW, how old are you? [/QUOTE] Ah, the tried-and-true “I’m old so I can never be wrong” arguement. ---
**Author:** ![AuntiePam](https://avatars.discourse-cdn.com/v4/letter/a/f19dbf/32.png) [@AuntiePam](https://boards.straightdope.com/u/AuntiePam)\ **Post date:** [November 27, 2007, 11:28pm UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/35 "2007-11-27T23:28:16Z")
When did demographics become so important to advertisers? Not in the early 60’s, when boomers were teens. We didn’t have money to spend – not like kids do now. Here are the top-rated TV shows in 1961-62. Some of the shows had characters that would appeal to teenagers (Kookie and Rowdy Yates) but except for Dobie Gillis, none of them were geared to my generation. 1. Gunsmoke 2. Wagon Train 3. Have Gun Will Travel 4. The Andy Griffith Show 5. The Real McCoys 6. Rawhide 7. Candid Camera 8. The Untouchables 9. The Price is Right 10. The Jack Benny Show 11. Dennis the Menace 12. The Danny Thomas Show 13. My Three Sons 14. 77 Sunset Strip 15. The Ed Sullivan Show 16. Perry Mason 17. Bonanza 18. The Flintstones 19. The Red Skelton Show 20. Alfred Hitchcock Presents 21. Celebrity Talent Scouts 22. General Electric Theatre 23. Checkmate 24. What’s My Line 25. Many Lives of Dobie Gillis ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [November 28, 2007, 1:02am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/36 "2007-11-28T01:02:46Z")
[QUOTE=AuntiePam] When did demographics become so important to advertisers? Not in the early 60’s, when boomers were teens. We didn’t have money to spend – not like kids do now. Here are the top-rated TV shows in 1961-62. Some of the shows had characters that would appeal to teenagers (Kookie and Rowdy Yates) but except for Dobie Gillis, none of them were geared to my generation. [/QUOTE] Haven’t you answered your own question? Advertisers always cared about demographics, but the teen demographic only became important when they started to have money to spend in the late 80s/early 90s. Before that (like the whole decade of the 80s), Boomers were the major demographic and had nearly every show catered to them. Even today, the “importance” of teens to advertisers is greatly overstated with a few high profile movies that quickly fade and a handful of mid-to-low rated TV shows (a genre that has had a place on the schedule for decades). ---
**Author:** ![cmyk](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmyk/32/3353_2.png) [@cmyk](https://boards.straightdope.com/u/cmyk)\ **Post date:** [November 28, 2007, 1:26am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/37 "2007-11-28T01:26:51Z")
The whole idea behind generations is malarkey anyway. While, certainly there was an offspring boom after the War, the population since has done nothing but steadily increase since. TV evolves year after year. I find prime time shows aimed more at genres than ages. It wasn’t until just recently that television even started rating shows for age groups. For decades, all ages at any given time had shows to pick from in whatever genres interested them. Even now, most television is divided right down the middle: Family entertainment, and Adult. With cable, there are whole channels devoted to children’s programming, and yet Saturday Mornings still endure as a haven for kids. What’s yer poison? News? Drama? Comedy? Science Fiction? Thrillers? Animation? Politics? Religion? Nature? Food? Science? Reality? Gameshows? It’s all out there and always has been in various forms and quality. The good news today is we have DVRs. They’re so cheap now, they’re practically giving them away in boxes of Cap’n Crunch. You want to improve your TV going experience… hook one of them up, tell it what you like, and wait a week. It’ll change yer life. 😉 Then again, I think some people just don’t _like_ television. ---
**Author:** ![Sam\_Stone](https://avatars.discourse-cdn.com/v4/letter/s/ecccb3/32.png) [@Sam\_Stone](https://boards.straightdope.com/u/Sam_Stone)\ **Post date:** [November 28, 2007, 5:21am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/38 "2007-11-28T05:21:44Z")
[QUOTE=cmyk] It wasn’t until just recently that television even started rating shows for age groups. [/quote] “Hee Haw” and “Green Acres” were both cancelled because their audiences were too old. Green Acres was cancelled 36 years ago. Television started catering to the younger audience about the time the Boomers were in their teens. The rise of the teenager as a definable subgroup started in the 1950’s when the baby boom kids began getting old enough for driver’s licences. Before then, you were a child until you were an adult. Teenagers in the 50’s and 60’s found new freedom and economic power, and the baby boom ensured there was a lot of them. Advertisers took notice. ---
**Author:** ![Wendell\_Wagner](https://avatars.discourse-cdn.com/v4/letter/w/8491ac/32.png) [@Wendell\_Wagner](https://boards.straightdope.com/u/Wendell_Wagner)\ **Post date:** [November 28, 2007, 9:12am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/39 "2007-11-28T09:12:59Z")
Sam Stone writes: \> “Hee Haw” and “Green Acres” were both cancelled because their audiences \> were too old. Green Acres was cancelled 36 years ago. The Rural Purge of 1971 was only partly about age: > **[Rural purge](https://en.wikipedia.org/wiki/Rural_Purge)** > > The "Rural Purge" of American television networks (in particular CBS) was a series of cancellations in the early 1970s of still-popular rural-themed shows with demographically skewed audiences, the majority of which occurred at the end of the 1970–71 television season. In addition to rural-themed shows such as Mayberry R.F.D., The Beverly Hillbillies, Petticoat Junction, and Green Acres, the cancellations ended several highly rated variety shows that had been on CBS since the beginning of te... It was mostly about CBS (and to a smaller extent the other networks) realizing that the more rural, somewhat older demographic for their shows weren’t what advertisers wanted. Their TV ratings were still reasonably high, but the advertisers wanted to sell to a more urban (and somewhat younger) audience, so a number of long-running programs were cancelled that year. The TV shows that replaced the cancelled programs were ones like _All in the Family_, _The Mary Tyler Moore Show_, (the 1970’s version of) _The Bob Newhart Show_, and _MAS\*H_. The characters in these shows weren’t particularly younger than the shows they replaced, but they were more urban. ---
**Author:** ![picunurse](https://avatars.discourse-cdn.com/v4/letter/p/7bcc69/32.png) [@picunurse](https://boards.straightdope.com/u/picunurse)\ **Post date:** [November 28, 2007, 10:13am UTC](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624/40 "2007-11-28T10:13:54Z")
When radio was invented, booked didn’t become obsolete. TV didn’t replace radio, or movies. People have varied interests. No matter how “bad” TV might get, it willl still have it’s followers. [Previous page](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624.md?page=1) [Next page](https://boards.straightdope.com/t/tv-is-beyond-boring-and-on-its-way-out/427624.md?page=3)