Our reporting was pretty much aggregate type stuff, along the lines of saying that according to BMI, W% was underweight, X% was normal, Y% was overweight and Z% was obese. Or that some percentage was potentially diabetic, or smokes, or whatever.
How the customer service and sales people spun that stuff to the clients in terms of savings and/or ROI, I don’t know exactly, but I do agree that it’s probably kind of sketchy, just because it’s all statistically based, and the sorts of people presenting and consuming that information like more solid savings/ROI numbers than a statistical guess as to what might happen in 15 years time.