It is a little easier when you also remember
Yours
His
Hers
Ours
Theirs
Are also posessives that don’t use apostrophes.
I worked in a place that had a small pantry for staff use. It had a keypad lock, but was sometimes propped ajar.
Someone wrote a sign and posted it on the door: “Please keep the panty locked”.
It remained for several months before someone removed it.
mmm
Whoever holds the panty keys controls the kingdom queendom.
This was on a fence near an old workplace. I was not sure exactly what my being had seen but I was supposed to be happy about it.
Would you patronize a store that advertised “fresh” fish?
Better that than fresh “fish”.
I see costumers instead of customers quite a lot.
Its/it’s was a bit of a blindspot for me, um, well into adulthood until that pattern of the other possessive pronouns was pointed out.
There was a restaurant here in Tucson for years called Mariscos Chihuahua. The sign on the building was Mariscos Chiuhahua.
Posted in another thread, but I think it works here. Typo or brain fart? - you decide!
j