# US headline writing conventions

**URL:** <https://boards.straightdope.com/t/us-headline-writing-conventions/388633>\
**Category:** Factual Questions\
**Created:** [January 19, 2007, 9:45pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633 "2007-01-19T21:45:29Z")\
**Posts on this page:** 20\
**Page:** 5

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [January 23, 2007, 9:57am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/81 "2007-01-23T09:57:26Z")

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[QUOTE=Ellis Aponte Jr.]  
I’ve got news for you. People in New York City don’t give a shit what people from Oregon think.  
[/QUOTE]

Why so hostile, Ellis? I am completely mystified by your attitude. My comment above had nothing to do with New York City, yet you seem to be taking it personally or something.

This thread is NOT about New York City or what goes on there or what New Yorkers think. This is a general thread on the art of headline writing.

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**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\
**Post date:** [January 23, 2007, 1:04pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/82 "2007-01-23T13:04:58Z")

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[QUOTE=pulykamell]  
One of my favorite papers, the Oregonian, [has an interesting blog entry on the art of writing good headlines.](http://oregonianeditors.blogs.oregonlive.com/default.asp?mode=blog&page=18)  
[/quote]

From that blog, an example of a clever headline that I like:

> [@](#):
>
> A 90 million-year-old tick recently found in New Jersey has entomologists scratching their heads.
> 
> … received this headline:
> 
> **Tick spends 90 million years in  
> New Jersey; scientists ask why**

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**Author:** ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)\
**Post date:** [January 23, 2007, 4:03pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/83 "2007-01-23T16:03:56Z")

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[QUOTE=Musicat]  
If you are in “the industry” you read _Variety_ more than the _Times._ Outside the industry, you couldn’t care less.  
[/QUOTE]  
And if you’re “in the industry,” you probably don’t live in Hollywood. You probably live in The Valley.

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**Author:** ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)\
**Post date:** [January 23, 2007, 4:06pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/84 "2007-01-23T16:06:51Z")

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[QUOTE=groman]  
There is a distinct difference between imperative and gerund.  
“Saving the ER for real emergencies” - a headline which, to me, implies an article about measures being taken to prevent frivolous ER use.

“Save the ER for real emergencies” - a possible headline which, to me, implies an article that is probably an opinion piece urging readers to avoid frivolous ER use.  
[/QUOTE]  
Well, yeah, that was my point. There’s no subject, but the verb _save_ becomes a gerund.

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [January 23, 2007, 4:15pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/85 "2007-01-23T16:15:57Z")

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[QUOTE=guizot]  
And if you’re “in the industry,” you probably don’t live in Hollywood. You probably live in The Valley.  
[/QUOTE]

This is a nitpick, right? It is standard American journalistic convention to refer to the movie and television industry as “Hollywood” regardless of the actual municipal boundaries within which their activities take place.

For example, the Associated Press Stylebook says –

> [@](#):
>
> **Hollywood** Stands alone in datelines when used instead of _Los Angeles_ on storiesa bout films and the film industry.

In other words, “Hollywood” more commonly means “the movie industry in southern California” than “the neighborhood of Los Angeles centering on Hollywood Boulevard and Interstate 101.”

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**Author:** ![gonzomax](https://avatars.discourse-cdn.com/v4/letter/g/e8c25b/32.png) [@gonzomax](https://boards.straightdope.com/u/gonzomax)\
**Post date:** [January 23, 2007, 4:45pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/86 "2007-01-23T16:45:58Z")

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Sometimes they come out just plain wrong. In the Det. Free press a couple years ago there was an article about a new school principal in a Det. school. His mission was to clean up and paint up the old schooll to make it more inviting.  
He was a black and they showed his picture.  
The headline said School Has a New Shine. Just not right.

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**Author:** ![groman](https://avatars.discourse-cdn.com/v4/letter/g/73ab20/32.png) [@groman](https://boards.straightdope.com/u/groman)\
**Post date:** [January 23, 2007, 5:00pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/87 "2007-01-23T17:00:15Z")

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[QUOTE=pulykamell]  
Why so hostile, Ellis? I am completely mystified by your attitude. My comment above had nothing to do with New York City, yet you seem to be taking it personally or something.  
[/QUOTE]

I am not sure if that’s tongue in cheek or not but if it isn’t I assume you have not met that many New Yorkers. Hell, I’ve never been east of the rockies and _I know better_.

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**Author:** ![Polycarp](https://avatars.discourse-cdn.com/v4/letter/p/82dd89/32.png) [@Polycarp](https://boards.straightdope.com/u/Polycarp)\
**Post date:** [January 23, 2007, 5:08pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/88 "2007-01-23T17:08:41Z")

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[QUOTE=guizot]  
Well, yeah, that was my point. There’s no subject, but the verb _save_ becomes a gerund.  
[/QUOTE]

Not to nitpick too interminably, but the Hell it’s a gerund; it’s an imperative mode verb which does not require a subject and in fact refuses to take one.

Let not your heart be troubled. Cast your grammatical errors on the waters. Take no thought for nitpickers. Go thou, and do likewise.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [January 23, 2007, 5:42pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/89 "2007-01-23T17:42:02Z")

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[QUOTE=groman]  
I am not sure if that’s tongue in cheek or not but if it isn’t I assume you have not met that many New Yorkers. Hell, I’ve never been east of the rockies and _I know better_.  
[/QUOTE]

No, not really tongue-in-cheek. I do know many New Yorkers (including having worked with two who now report for the New York Post) and have been there several times, and most don’t conform to the New-York-is-the-center-of-the-universe stereotype. That’s why I’m a little mystified–it’s as if I’ve wounded **Ellis** ’s civic pride or something, when I’m not even talking about his city, in fact, taking great pains in my posts to clearly indicate I’m not telling New Yorkers how to run their papers, yet my posts are misrepresented and somehow I’m being accused of trying to stamp our “marginal quirks.” Talk about a straw man and a little bit of a martyr complex.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [January 23, 2007, 5:57pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/90 "2007-01-23T17:57:50Z")

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[QUOTE=guizot]  
Well, yeah, that was my point. There’s no subject, but the verb _save_ becomes a gerund.  
[/QUOTE]

Well, as **Polcarp** said, that doesn’t quite work. Other than the fact that gerunds in English all end in “-ing,” you’d have to show how the verb “save” functions as a noun in that sentence. It doesn’t. It’s a verb instructing the reader to save. The implied subject is “you,” which is the standard construction for imperatives in English.

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**Author:** ![Ellis\_Aponte\_Jr](https://avatars.discourse-cdn.com/v4/letter/e/5daacb/32.png) [@Ellis\_Aponte\_Jr](https://boards.straightdope.com/u/Ellis_Aponte_Jr)\
**Post date:** [January 23, 2007, 6:58pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/91 "2007-01-23T18:58:40Z")

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**pulykamell** ,

Sorry for my snippiness. That was uncalled for. Maybe you’re right, I’m unnecessarily defensive about this. I know the topic is not all about New York City, but it sort of shaped up like that because all of the current cites were from NYC papers… leading to what I perceived as a “let’s all please stop this awful practice from spreading outside NYC” kind of stance. I guess it’s as if, say, you speak with a southern accent, move elsewhere and then have locals try to “correct” your speech.  
I value your contributions to this thread and I don’t want to halt the free inquiry going on.

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**Author:** ![Ellis\_Aponte\_Jr](https://avatars.discourse-cdn.com/v4/letter/e/5daacb/32.png) [@Ellis\_Aponte\_Jr](https://boards.straightdope.com/u/Ellis_Aponte_Jr)\
**Post date:** [January 23, 2007, 10:23pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/92 "2007-01-23T22:23:52Z")

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I should mention that I’m not even originally from New York, so the stereotyping is pointless (don’t mean you, pulykamell).

My concern here is the question of who sets the standards for whom. I don’t think Oregonians should care about “how New Yorkers do it” any more than vice versa (btw, I realize now that the link to the Oregonian was thrown out only as a point of discussion). I believe matters of style can be decided on more of a localized, case-by-case basis and don’t need to be prescribed universally. If it’s a Latin American publication for an international readership should a one-size-fits-all kind of English be used, or should we allow the editor to go his own way with a format that just happens to relate to the standard Latin American format? I don’t know. I don’t take a position on the OP’s problem. I merely wanted to stress that the format the editor is using is not flat-out wrong and is in fact a viable choice.

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**Author:** ![Punoqllads](https://avatars.discourse-cdn.com/v4/letter/p/d2c977/32.png) [@Punoqllads](https://boards.straightdope.com/u/Punoqllads)\
**Post date:** [January 23, 2007, 11:32pm UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/93 "2007-01-23T23:32:47Z")

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If by “viable” you mean, “confusing to most English speakers” then yes, it’s viable.

Getting back to the OP:

> [@Martha](#):
>
> [the editor said] it was a US-style construction, commonly used in US tabloid headlines

…the answer is no, it’s not commonly used in US tabloid headlines.

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**Author:** ![Ellis\_Aponte\_Jr](https://avatars.discourse-cdn.com/v4/letter/e/5daacb/32.png) [@Ellis\_Aponte\_Jr](https://boards.straightdope.com/u/Ellis_Aponte_Jr)\
**Post date:** [January 24, 2007, 1:43am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/94 "2007-01-24T01:43:32Z")

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[QUOTE=Punoqllads]  
If by “viable” you mean, “confusing to most English speakers” then yes, it’s viable.

Getting back to the OP:

…the answer is no, it’s not commonly used in US tabloid headlines.  
[/QUOTE]

It is commonly used in the headlines of the number one and the number two most widely read tabloid newspapers in the US, the New York Post and the New York Daily News.

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**Author:** ![Punoqllads](https://avatars.discourse-cdn.com/v4/letter/p/d2c977/32.png) [@Punoqllads](https://boards.straightdope.com/u/Punoqllads)\
**Post date:** [January 24, 2007, 2:57am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/95 "2007-01-24T02:57:08Z")

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[QUOTE=Ellis Aponte Jr.]  
It is commonly used in the headlines of the number one and the number two most widely read tabloid newspapers in the US, the New York Post and the New York Daily News.  
[/QUOTE]

If by “commonly” you mean “rarely”, then yes, it is “commonly” used by them.

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**Author:** ![sugar\_and\_spice](https://avatars.discourse-cdn.com/v4/letter/s/e8c25b/32.png) [@sugar\_and\_spice](https://boards.straightdope.com/u/sugar_and_spice)\
**Post date:** [January 24, 2007, 4:54am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/96 "2007-01-24T04:54:26Z")

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Wow. Who woulda thought a simple headline GQ would span 2 pages and 96 passionately argued posts? Only at the Dope. 🙂

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [January 24, 2007, 5:13am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/97 "2007-01-24T05:13:15Z")

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^^^Yipes, that post was me.

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**Author:** ![waterj2](https://avatars.discourse-cdn.com/v4/letter/w/858c86/32.png) [@waterj2](https://boards.straightdope.com/u/waterj2)\
**Post date:** [January 24, 2007, 6:15am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/98 "2007-01-24T06:15:54Z")

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[QUOTE=Ellis Aponte Jr.]  
It’s not just New York. Check out the Detroit News:

[http://www.rarenewspapers.com/viewissue.aspx?ID=216276](http://www.rarenewspapers.com/viewissue.aspx?ID=216276)  
[/QUOTE]

By some odd coincidence, the thread directly below this one when I read it has more information about the event this newspaper refers to. [Blowing up an airplane just to kill on passenger? - Factual Questions - Straight Dope Message Board](http://boards.straightdope.com/sdmb/showthread.php?t=405273)

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**Author:** ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)\
**Post date:** [January 25, 2007, 2:36am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/99 "2007-01-25T02:36:16Z")

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[QUOTE=acsenray]  
It is standard American journalistic convention to refer to the movie and television industry as “Hollywood” regardless of the actual municipal boundaries within which their activities take place.

For example, the Associated Press Stylebook says –

In other words, “Hollywood” more commonly means “the movie industry in southern California” than “the neighborhood of Los Angeles centering on Hollywood Boulevard and Interstate 101.”  
[/QUOTE]

Yes, yes, yes, of course I know that “Hollywood” is a metonym. :rolleyes: (In fact, I think I once started a thread here about places becoming metonyms.) But it’s also a place.

Let’s review:

1. I said OP’s co-worker was misguided.

2. **Ellis Aponte Jr.** disagreed, apparently wanted to address my comment by referring to my location (“in a Hollywood dingbat”) as an appellation—even though it is, in fact, a place, not a name—and made the assumption that I read Variety.

3. I responded by citing some Variety headlines, and then added:  
[QUOTE=guizot]  
And BTW, do you know how few people who **actually**  **live in** Hollywood actually read Variety? Probably about three. I guess I now make it four.  
[/QUOTE]  
Note the word “live.” Note the preposition “in.” Note the adverb “actually.” Clearly I was not talking about the metonym “Hollywood.” I was talking about the place.

4. You entered the discussion and responded to me by making the same erroneous assumption that **Ellis Aponte Jr.** had made, saying:  
[QUOTE=acsenray]  
If you are in “the industry” you read Variety more than the Times. Outside the industry, you couldn’t care less.  
[/QUOTE]

5. I respond to you by saying:  
[QUOTE=guizot]  
And if you’re “in the industry,” you probably don’t live in Hollywood. You probably live in The Valley.  
[/QUOTE]  
Maybe you didn’t get the joke.

6. And now, after I’ve asserted twice that I’m not talking about the metonym “Hollywood,” but the actual place, you ask if I’m “nitpicking”? :dubious:

I guess subtlety is a dying species.

So I’ll say it in simple terms: Few people who work “in the industry” actually LIVE in the PLACE, the LOCATION, the GEOGRAPHICAL ENTITY known as “Hollywood,” a district of the City of Los Angeles (which is in Southern California), roughly considered to the area bounded by Fairfax on the west, Vermont on the East, Melrose on the south, and the hills on the north, and which excludes, by conventional usage, of course, the city of West Hollywood, a separately incorporated municipality.

And don’t even try to bring up North Hollywood.

Is that clear enough?

And when I say “few,” I mean too few for someone to reasonably assume that any given person who lives in Hollywood must read Variety (or works in “the industry”).

Sorry for the highjack, but it’s intended to keep this thread from going even further all over the place.

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**Author:** ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)\
**Post date:** [January 25, 2007, 2:48am UTC](https://boards.straightdope.com/t/us-headline-writing-conventions/388633/100 "2007-01-25T02:48:34Z")

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[QUOTE=Polycarp]  
Not to nitpick too interminably, but the Hell it’s a gerund; it’s an imperative mode verb which does not require a subject and in fact refuses to take one.

Let not your heart be troubled. Cast your grammatical errors on the waters. Take no thought for nitpickers. Go thou, and do likewise.  
[/QUOTE]  
Let me get this straight: “Saving Private Ryan,” for example, is not the use of a gerund? It’s imperative? Who taught you grammar?

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