I ride intercity buses all the time, and always have, never having owned a car (I can afford one, and I have a driver’s license and sometimes rent a car, but it’s so much cheaper not to bother with owning one). We’re talking an average of well over ten trips a year, ranging from 50 to several hundred miles, over the past twenty years or thereabouts, so I know whereof I speak, at least for the regions and routes that I’m familiar with.
I think the experience depends a lot on location and distance. The real horror stories I hear seem to come mostly from the rural South and Southwest, and/or to involve multi-day trips. I’ve taken intercity buses all over southern New England and the Middle Atlantic States, from Chicago to Wisconsin, and here and there in California.
I never had a seriously revolting or frightening experience,* and most of the time it’s perfectly comfortable. The other passengers are generally not a nuisance, and I love the huge windows and the high vantage point that let me see all the scenery. Totally bestest ride IME is between Boston (or Providence) and Albany during the fall foliage season, which takes you on a breathtakingly scenic tour through the Berkshire Mountains.
The bus interiors are usually adequately clean and functional, and a few of the newer buses are downright fancy (window blinds, power points, adjustable headrests and footrests and armrests, etc.). All of them give you far more room and comfort than the average coach seat on an airplane. Most bus terminals are pretty uninspiring-looking (if they’re part of an intermodal transit center, e.g., merged with a train station, they can be nicer), with rows of plastic seats and vending machines on a linoleum floor, but they’re tolerable for a short wait.
Smoking and drinking alcohol are prohibited on most intercity coaches nowadays IME, as is playing music without earphones. Some bus lines are cracking down on extended cell phone conversations, too. So I’d say yes, there is a conscious effort being made to improve the image of bus travel and appeal to middle-class riders. But the current status of the bus-travel experience on average, I’d venture to guess, is pretty far from the poverty-line purgatory that non-bus-riders are apt to imagine.
- Mind you, I also lived in India several times, for nearly two years total, and rode intercity buses there, which may have raised my skeeve-out threshold considerably.