There is persistent folklore in western Massachusetts that each of the Scooby Doo characters represents a member of the Five Colleges consortium of the Amherst area. Fred and Daphne, the preppies, stand for Amherst College and Mount Holyoke. Velma, the lipstick lesbian, is Smith. Shaggy, the stoner, is Hampshire College. And Scooby, much larger than the others and smarter than he looks, is UMass.