# Well, that's the most dodgy-looking logo I think I've ever seen in the wild...

**URL:** <https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [January 1, 2014, 4:24pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642 "2014-01-01T16:24:58Z")\
**Posts on this page:** 11\
**Page:** 3

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**Author:** ![AncientHumanoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ancienthumanoid/32/278_2.png) [@AncientHumanoid](https://boards.straightdope.com/u/AncientHumanoid)\
**Post date:** [January 3, 2014, 5:42pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/41 "2014-01-03T17:42:14Z")

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[Justin Timberlake] I’m bringing sexist back [JT]

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**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\
**Post date:** [January 3, 2014, 5:45pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/42 "2014-01-03T17:45:27Z")

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> [@alexandra](#):
>
> Maaybe, but I don’t think this applies to Herman ze German - it’s located in two majorly busy, expensive central London locations. Their food is well-received and very popular. I’ve been aware of it for a while. Unlike some other independent businesses in Villiers St, it hasn’t had to close down due to the rental expense.

> [@RobDog](#):
>
> I wouldn’t be surprised if the logo was completely deliberate.
> 
> The company founders (a man/woman team incidentally) started selling their wares at a local Brighton pub, then music festivals, and now outlets in central London (the latest in Soho).

A business can be successful with a crappy logo. Many are. And it may well be, given the locale and demographic, that it’s a deliberately… odd design. The whole thing is about absurdly faux-Cherman as Der Wienerschnitzel, so maybe it plays well with London hipsters of varied orientation.

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**Author:** ![Learjeff](https://avatars.discourse-cdn.com/v4/letter/l/94ad74/32.png) [@Learjeff](https://boards.straightdope.com/u/Learjeff)\
**Post date:** [January 3, 2014, 10:13pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/43 "2014-01-03T22:13:46Z")

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> [@NoClueBoy](#):
>
> This is a Wurst logo. 😉

groan

🙂

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**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\
**Post date:** [January 3, 2014, 11:21pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/44 "2014-01-03T23:21:01Z")

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“Hermann the One Eyed German” is something my dad said, you can probably guess referring to what. Is that term or a variation of it known in the UK?

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**Author:** ![RobDog](https://avatars.discourse-cdn.com/v4/letter/r/f07891/32.png) [@RobDog](https://boards.straightdope.com/u/RobDog)\
**Post date:** [January 3, 2014, 11:25pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/45 "2014-01-03T23:25:59Z")

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> [@thelurkinghorror](#):
>
> “Hermann the One Eyed German” is something my dad said, you can probably guess referring to what. Is that term or a variation of it known in the UK?

Not heard that myself, but I have heard “Jap’s eye” frequently used to refer to the urethral slit.

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**Author:** ![Manduck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/manduck/32/256_2.png) [@Manduck](https://boards.straightdope.com/u/Manduck)\
**Post date:** [January 3, 2014, 11:28pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/46 "2014-01-03T23:28:41Z")

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I don’t think you can make something look like a sausage without also making it look like a penis.

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**Author:** ![Cerealbox](https://avatars.discourse-cdn.com/v4/letter/c/7ab992/32.png) [@Cerealbox](https://boards.straightdope.com/u/Cerealbox)\
**Post date:** [January 4, 2014, 1:25am UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/47 "2014-01-04T01:25:33Z")

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> [@Manduck](#):
>
> I don’t think you can make something look like a sausage without also making it look like a penis.

Yeah, but you don’t have to draw the helmet.

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**Author:** ![Furious\_Marmot](https://avatars.discourse-cdn.com/v4/letter/f/dfb087/32.png) [@Furious\_Marmot](https://boards.straightdope.com/u/Furious_Marmot)\
**Post date:** [January 4, 2014, 1:34am UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/48 "2014-01-04T01:34:57Z")

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Instead of a “closed” sign, they should make one that says “The wurst is yet to come” .

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**Author:** ![Hypno-Toad](https://avatars.discourse-cdn.com/v4/letter/h/b2d939/32.png) [@Hypno-Toad](https://boards.straightdope.com/u/Hypno-Toad)\
**Post date:** [January 6, 2014, 8:54pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/49 "2014-01-06T20:54:30Z")

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Or, “Come again later!”

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [January 6, 2014, 9:09pm UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/50 "2014-01-06T21:09:28Z")

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I think the OP’s mental gutter needs to be re-calibrated, because that logo looks about as un-phallic as it’s possible for a sausage to look. Real penes do not have moustaches, for starters. And the aspect ratio is all wrong. It’s still a bad logo, but that’s mostly because, in an effort to make it look less like a penis, they ended up with something that looks more like a drug capsule.

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**Author:** ![Marion\_Wormer](https://avatars.discourse-cdn.com/v4/letter/m/d07c76/32.png) [@Marion\_Wormer](https://boards.straightdope.com/u/Marion_Wormer)\
**Post date:** [January 7, 2014, 2:02am UTC](https://boards.straightdope.com/t/well-thats-the-most-dodgy-looking-logo-i-think-ive-ever-seen-in-the-wild/677642/51 "2014-01-07T02:02:37Z")

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> [@Amateur\_Barbarian](#):
>
> Most logos like this are designed by someone in the business owner’s family, and it’s a combination of no artistic/business judgment, “good enough” (especially for the price) and not wanting to offend a “talented” daughter/niece/wife/SIL.
> 
> Far too many businesses don’t understand the importance of a logo and image, thus don’t understand how a bad one can hurt them. That’s for the ones that don’t actively disdain the notion that they even need a logo or image or anything but their name in Algerian or Comic Sans on a plain white board.

Oh how I wish you could send your advice to the designer of the [Joshua Jewel logo](http://joshuajewel.com/about-us/).

This is a website primarily for little girls and there’s that vaguely phallic symbol on every page.

Or am I just seeing things?

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