I think the negotiation was over the percent of the “ad buy”. Does anybody know what that means, exactly? How are political consultants compensated?
The scene reminded me of one from the first season, where Leo & the Prez are strong-arming a minor functionary on the census bureau (or something like that). Leo meets with him with a Marine in full dress uniform outside the door, then takes him into the Oval Office, where the prez just happens to be meeting with the Sec’s of State and Defense and the CIA director, causing the functionary’s eyes to bug out. This one was a little more subtle.
There are political consultants who work strictly as consultants. They give the politician advice and get paid for it.
What I gather is that Bruno is also an advertising-type consultant. He’ll not only provide the political advice, but produce the campaign advertising. Traditional compensation for advertising (though it’s changing now) is to be paid a percentage of the total advertising budget, a commission on the “buy”.
I think it’s pretty much in real time (ie, fall 2001, with elections next Nov). Nobody’s even talking about the Iowa Caucus or the New Hampshire primary yet.
No mention of Hoynes in this episode. There was an episode last season, when Hoynes was acting as if he was planning to run; but that was when Hoynes knew Bartlett had MS and no one else did. Hoynes was probably assuming Bartlett wouldn’t run again.
I think we are all basing this on the fact that in the 2000 season the show had mid term elections. In the West Wing, the presidential elections seems to be 2002 (while WE will be having our midterms).
It almost seems too obvious, but I assumed that it was simply considered improper for the White House to tell the FDA what to do. Even if the reasons were honorable, it’d still look like the WH flexed some executive muscle and got its way.