That’s probably wise. I stand by the meat of my argument, though: Compared to what he did from 1975-1999, his recent output has been more lackluster than blockbuster.
This has another meaning besides the “hide-the-advertising-budget” connotation, a little thing called “opportunity costs.” Spielberg is like a US Savings Bond: You probably won’t lose money, but usually, other investments are more bang for the buck.
I don’t really know how studios are organized as a business. But speaking as an expert in all things business, I can offer my opinion on how I think they might be run. The basic revenue generating project for a studio is their films. So it stands to reason that as much of the expenses as possible should be tied back to a specific film. Even if some studio personal work for the studio on a permenant basis, the studio should try to tie their costs back to a specific film.
So in other words, for a film to really make money, you need to consider the salaries for all the crew and actors on the set as well as some portion that goes to paying for any studio services like the accounting or HR departments.
Indiana Jones and the Kingdom of the Crystal Skull was the third highest grossing movie of 2008, just a hair behind Iron Man and well behind the runaway success of The Dark Knight (the second biggest movie ever).
It had a production budget of $185 million, similar to other 2008 movies WALL-E, Quantum of Solace, Prince Caspian and The Incredible Hulk. It outgrossed all of them on the order of 2-to-1. When you add in all the Indiana Jones toys/video games/Lego sets/books that were sold along with the movie, you have what is known in the industry as a “blockbuster”.