What brand name will last the longest?

Correct me if I’m wrong, but I heard that after Nintendo’s next game console they’re calling it quits. I thought it was odd, what do they plan on doing? Liquidating the whole company? But from what I heard thats it. Don’t know if they’re planning on going into software or some other branch of electronics.

That’s a definite rumor that’s been shot down by Nintendo itself. Why would they commit their resources to a console if they were going to discontinue the hardware market anyway?

Nintendo’s a very proud company and they’re going to fight tooth and nail to ensure they’re not at another console’s whim. They have 8 billion dollars stock-piled, they will have to do a lot worse than they are now in order to change their buisness model drastically.

Anheuser-Busch. Unless people stop drinking beer. In that case, I hope that doesn’t happen until long after I’m dead.

True, people may get specifically sick of Budweiser, but I’m sure AB will be able to adapt.

Hoover. I don’t think I even know anyone that owns that brand anymore, yet almost every British home has a “hoover”.

That may be true. But outside a select group they’re hardly well known.

I had a KICKIN’ splash they made back in the 80s. It was just the right size.

Thanks for dispelling my ignorance. Like I said, the rumor didn’t quite add up for me either.

If schools of higher learning can be considered “brand names” then Al-Azhar University in Cairo probably earns the title. It’s the world’s oldest university founded in the 10th century and remains the focal point of Sunni Islamic study. It ain’t going nowhere.

Can a highly organized regional sport be considered a brand name? Like Sumo? 'Cuz that dates back to about the 9th century.

Kente cloth reportedly dates back to the 12th century. As a regional Ghandian export it might broadly be considered an African “brand name.”

I’d have to agree with Zildjan, Kleenex and add Band-Aids…possibly Tylenol. I wouldn’t say that Zildjan is only known by a small group of people, anyone involved in music knows what it is (maybe I say that too loosely, but everyone in the music dept. at my old high school knew, people I knew in rock bands knew, and they’re a proud sponsor of Drum Corps International).

People have known and trusted Stradivarius brand stringed instruments for quite some time now. Production is down a bit of late, but brand loyalty remains high and resale value is strong. I’d say there’s little chance this will change as long as humans put value on live music.

Does the brand name have to survive with the brand intact? What if it becomes the generic term by which all other products in the category are known? (e.g. - Xerox)