# What do you think of the effectiveness of this ad **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [August 22, 2024, 10:54pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067 "2024-08-22T22:54:47Z")\ **Posts on this page:** 12\ **Page:** 2
**Author:** ![Horatius](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/horatius/32/3572_2.png) [@Horatius](https://boards.straightdope.com/u/Horatius)\ **Post date:** [August 23, 2024, 7:23pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/21 "2024-08-23T19:23:37Z")
> [@kenobi\_65](#): > > Where I think there _might_ be leverage to be had is among Republican lawmakers who aren’t in deep-red districts or states, or who have only been listening to the loud, anti-abortion voices. Bear in mind that, in recent years, voters in a couple of “red states” (Kansas and Ohio) voted to protect abortion rights, despite strong campaigning and pressure from opponents. This is exactly right. Polling among Republican voters makes it clear that a majority of Republicans support at least some access to abortion, as compared to Republican lawmakers, who seem to favor much greater restrictions or outright bans. Finding a few moderates among those lawmakers, and getting them to actually look at the numbers, might make a huge difference. ETA: > **[Abortion support by party and level of legalization U.S. 2024 | Statista](https://www.statista.com/statistics/1079467/abortion-support-party-level-legalization-us/)** > > It is perhaps no surprise that adults in the United States who identify as Democrats are far more likely to favor the legalization of abortion, with 42 percent of Democrats surveyed in 2024 supporting the legalization of abortion under any... ---
**Author:** ![chappachula](https://avatars.discourse-cdn.com/v4/letter/c/d2c977/32.png) [@chappachula](https://boards.straightdope.com/u/chappachula)\ **Post date:** [August 23, 2024, 7:59pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/22 "2024-08-23T19:59:31Z")
I’ve been getting this banner on the top of the page when I click on the P&E category. And I found it weird looking, so I sort of looked at it for a second before ignoring it. So I suppose that the fact that I glanced at it for its unusual (i.e. amateurish) appearance means that it worked–a bit. The whole point of an ad is to make somebody look at it, which I did. But after looking at it, I saw no useful information, so I just ignored it. And the reason I saw no useful info are: 1. the weird design and bad fonts are hard to read, and there is nothing to grab my attention. Nothing to give me a reason to think–“hey, I want to pause scrolling with my mouse long enough to make an effort to see what this is all about.” and 2. after reading it now, I still don’t know what the ad is all about. The words “Tell Republicans in Congress” seem to be disconnected from the larger words in a different font “Stop Abortion Bans” But mostly, even if I did decide, “hey, that’s a good idea–I think I’ll read the rest of the ad”: it is a very ineffective ad. Because after reading it, I still don’t know what to do, or how they want me to react. A good ad shouldn’t leave me wondering what to do–it should tell me, and make it easy for me. It should say “join us as we apply pressure on Congressmen to protect women”. Or maybe “we are an organization of thousands of women who are petitioning Republicans—join us!” The sponsoring organization is unknown, the ad is confusing, and leaves me with no incentive to click on it. ---
**Author:** ![Lucas\_Jackson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lucas_jackson/32/303_2.png) [@Lucas\_Jackson](https://boards.straightdope.com/u/Lucas_Jackson)\ **Post date:** [August 23, 2024, 8:13pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/23 "2024-08-23T20:13:13Z")
> [@Horatius](#): > > Considering I know where he found it, you’ve probably already done exactly that! Actually, it wasn’t here. But strangely, since I clicked on it (to save it), it’s been showing up like crazy here. ---
**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\ **Post date:** [August 23, 2024, 8:25pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/24 "2024-08-23T20:25:08Z")
It’s coming up for me here as well, at the bottom of this very thread. ---
**Author:** ![Pleonast](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pleonast/32/1183_2.png) [@Pleonast](https://boards.straightdope.com/u/Pleonast)\ **Post date:** [August 23, 2024, 8:27pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/25 "2024-08-23T20:27:31Z")
I think the retro look is intended for the simple reason that we fought for these rights _fifty_ years ago. It’s a callback to the “good old days” when activism actually made a difference. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 23, 2024, 8:38pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/26 "2024-08-23T20:38:42Z")
> [@chappachula](#): > > The sponsoring organization is unknown It’s actually mentioned twice in the ad: in the little violator box in the lower-left-hand corner, and in their logo, in the lower-right-hand corner. And, the URL in the ad goes to a subpage on the organization’s website. ---
**Author:** ![chappachula](https://avatars.discourse-cdn.com/v4/letter/c/d2c977/32.png) [@chappachula](https://boards.straightdope.com/u/chappachula)\ **Post date:** [August 23, 2024, 8:42pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/27 "2024-08-23T20:42:04Z")
> [@kenobi\_65](#): > > > [@chappachula](#): > > > > The sponsoring organization is unknown > > It’s actually mentioned twice in the ad: yes, I saw the name of the organization in the ad. But I have never heard of it, so to me it is “unknown”. And the ad did not pique my interest enough to spend time and clicks to find out who they are. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 23, 2024, 8:42pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/28 "2024-08-23T20:42:43Z")
> [@chappachula](#): > > yes, I saw the name of the organization in the ad. But I have never heard of it, so to me it is “unknown”. Ahh, gotcha. “Unknown to you,” not “Unknown because they don’t say.” And, again, just to be clear on my POV, speaking as an advertising strategist who helps to evaluate ad designs (including online ads) for a living: - It’s _far_ too busy for a digital banner ad - It isn’t clear and single-minded in its message and desired call-to-action - The design choices (different fonts, outdated/retro font and color palette) don’t do it any favors ---
**Author:** ![Saint\_Cad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/saint_cad/32/18907_2.png) [@Saint\_Cad](https://boards.straightdope.com/u/Saint_Cad)\ **Post date:** [August 23, 2024, 9:31pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/29 "2024-08-23T21:31:50Z")
I’m guessing there was a creative decision to make the ad look like it was from 1973 which has some significance in the abortion rights timeline. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 23, 2024, 9:38pm UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/30 "2024-08-23T21:38:32Z")
> [@Saint\_Cad](#): > > I’m guessing there was a creative decision to make the ad look like it was from 1973 Quite possibly. As I noted upthread, the font and color palette are consistent with what’s on their website. (To my eye, the whole style reminds me a little bit of Burger King’s faux-retro ads and style of recent years.) ---
**Author:** ![Zyada](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zyada/32/3028_2.png) [@Zyada](https://boards.straightdope.com/u/Zyada)\ **Post date:** [August 24, 2024, 4:52am UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/31 "2024-08-24T04:52:30Z")
One problem the ad has - something about my browser, my tablet (which is how I read the SDMB nowadays) and the site software is causing the site to think the screen is wider than it is. It doesn’t affect what I am interested in, which fits fine, but the ad is going off the right edge of the display. Which means that what I see is “Stop abortion ba” I’ve had to double check a couple of times to see what it’s really saying ---
**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\ **Post date:** [August 27, 2024, 11:34am UTC](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067/32 "2024-08-27T11:34:01Z")
> [@FlikTheBlue](#): > > It’s coming up for me here as well, at the bottom of this very thread. Y’all see banner ads? I don’t on my iPhone. I don’t remember doing anything specific to block them. [Previous page](https://boards.straightdope.com/t/what-do-you-think-of-the-effectiveness-of-this-ad/1006067.md?page=1)