# What ever happened to Stroh's beer? **URL:** \ **Category:** Cafe Society\ **Tags:** beer\ **Created:** [May 7, 2005, 11:57pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875 "2005-05-07T23:57:57Z")\ **Posts on this page:** 16\ **Page:** 3
**Author:** ![Mr.Roboto](https://avatars.discourse-cdn.com/v4/letter/m/76d3ee/32.png) [@Mr.Roboto](https://boards.straightdope.com/u/Mr.Roboto)\ **Post date:** [May 13, 2005, 6:10am UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/41 "2005-05-13T06:10:50Z")
Have you Looked on a can of “Old Milwaukee” ? It says,…Stroh’s Brewing Company Keystone says Coors Brewing Company…Keystone is Coors & O.M. is Stroh’s I put a buddy of mine to the taste test. He could not tell Coors Light from Keystone Light. How could he? it’s the same Beer! ---
**Author:** ![China\_Guy](https://avatars.discourse-cdn.com/v4/letter/c/779978/32.png) [@China\_Guy](https://boards.straightdope.com/u/China_Guy)\ **Post date:** [May 13, 2005, 6:21am UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/42 "2005-05-13T06:21:00Z")
Stroh’s was introduced to Northern California as a “premium” beer from the east coast around 1984 when I was in college. Somehow “it’s firebrewed” was supposed to equate with “premium.” It was priced at a premium to lucky lagers, schmidt, schaeffer, blatts ad nausem ---
**Author:** ![Spiff](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spiff/32/9852_2.png) [@Spiff](https://boards.straightdope.com/u/Spiff)\ **Post date:** [May 13, 2005, 2:28pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/43 "2005-05-13T14:28:44Z")
> [@CapnPitt](#): > > Ah, to be in college and poor and stupid again. Well, I guess 2 out of 3 ain’t bad. Oh no! You didn’t accidentally graduate, did you? Sorry to hear about that! ---
**Author:** ![Genghis\_Bob](https://avatars.discourse-cdn.com/v4/letter/g/45deac/32.png) [@Genghis\_Bob](https://boards.straightdope.com/u/Genghis_Bob)\ **Post date:** [May 13, 2005, 2:42pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/44 "2005-05-13T14:42:40Z")
Strohs always gave me, um, “digestive difficulties”, which made me sad, because as a native Detroiter I felt honor-bound to prefer local products. When I was in college, Strohs came out with “Strohs Signature”, a premium brand in very cool bottles. For the few years it was readily available, that was **my beer**. I loved me my Signature. Then, not long after I graduated, they abandoned the cool bottle, and Signature lost some of its appeal. Also while I was in college, we’d skip class on warm spring days and venture downtown for a brewery tour, ending up in the Brewhaus. After which, we’d pick up a few six packs and hang out on Belle Isle watching the freighters. It’s a wonder we ever graduated. . . And ice cream? Oh, yeah – there’ no better taste combination than beer poured over chocolate ice cream! ---
**Author:** ![JohnBckWLD](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JohnBckWLD](https://boards.straightdope.com/u/JohnBckWLD)\ **Post date:** [May 13, 2005, 3:14pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/45 "2005-05-13T15:14:56Z")
> [@Mr. Roboto](#): > > Have you Looked on a can of “Old Milwaukee” ? It says,…Stroh’s Brewing Company From memory, back when I was in the beer business, Stroh’s also owned / bottled:[ul][_]Schlitz - And all but ruined a decent beer by the former #3 American brewer[_]Schaefer - Which was already ruined when it moved to PAPiels - Which probably caused Burt & Harry to roll over in the graves[/ul] ---
**Author:** ![Quercus](https://avatars.discourse-cdn.com/v4/letter/q/7ab992/32.png) [@Quercus](https://boards.straightdope.com/u/Quercus)\ **Post date:** [May 13, 2005, 4:08pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/46 "2005-05-13T16:08:18Z")
> [@](#): > > It seems to be the only cheap, regional brand of beer that hasn’t been mentioned yet. I can’t pass up that challenge. And I’m sure other Dopers can’t either. Yeungling! Lone Star! And the sad memory of Rolling Rock before it went yuppie (Man, I have to hand it to the marketing genius at RR. Even though he’s using his powers for evil, it’s an amazing job taking an Iron City and turning it into a Heinekin). ---
**Author:** ![CapnPitt](https://avatars.discourse-cdn.com/v4/letter/c/edb3f5/32.png) [@CapnPitt](https://boards.straightdope.com/u/CapnPitt)\ **Post date:** [May 13, 2005, 5:18pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/47 "2005-05-13T17:18:10Z")
> [@Spiff](#): > > Oh no! You didn’t accidentally graduate, did you? > > Sorry to hear about that! 😃 ---
**Author:** ![CapnPitt](https://avatars.discourse-cdn.com/v4/letter/c/edb3f5/32.png) [@CapnPitt](https://boards.straightdope.com/u/CapnPitt)\ **Post date:** [May 13, 2005, 5:19pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/48 "2005-05-13T17:19:38Z")
> [@Genghis Bob](#): > > Strohs always gave me, um, “digestive difficulties”, which made me sad, because as a native Detroiter I felt honor-bound to prefer local products. I didn’t want to mention it, but I know the “difficulties” you’re talking about. We always called them “Stroh’s Screamers.” ---
**Author:** ![CapnPitt](https://avatars.discourse-cdn.com/v4/letter/c/edb3f5/32.png) [@CapnPitt](https://boards.straightdope.com/u/CapnPitt)\ **Post date:** [May 13, 2005, 5:20pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/49 "2005-05-13T17:20:58Z")
> [@Quercus](#): > > And the sad memory of Rolling Rock before it went yuppie (Man, I have to hand it to the marketing genius at RR. Even though he’s using his powers for evil, it’s an amazing job taking an Iron City and turning it into a Heinekin). Don’t you dare compare Iron City to Rolling Rock! Iron City’s got…got…got…character. Yeah, character, that’s it. Signed, An Iron Man ---
**Author:** ![NDP](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ndp/32/55_2.png) [@NDP](https://boards.straightdope.com/u/NDP)\ **Post date:** [May 13, 2005, 5:58pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/50 "2005-05-13T17:58:34Z")
[QUOTE=JohnBckWLD] From memory, back when I was in the beer business, Stroh’s also owned / bottled:[list][li]Schlitz - And all but ruined a decent beer by the former #3 American brewer[/QUOTE][/li] I could be wrong but wasn’t Schlitz already ruined by the time Stoh’s got its hands on it? For all the talk about the decline of Stroh’s, Schlitz was a textbook example of how to take a successful company with a popular product and run both into the ground. For years, until the late 70’s, Schlitz was the second best-selling beer in the U.S. behind Bud and their ads were all over TV and radio (“Go for the gusto!”). Then, some corporate wizard at Schlitz got the idea of tampering with the beer’s formula so, ostensibly, it would be cheaper to produce. This change went over with loyal Schlitz drinkers as well as “New Coke” did years later. Then, Schlitz embarked on a new ad campaign that proved so hostile and offensive that it came to be known as, “Drink Schlitz or I’ll Kill You!” Finally, in a move that further alienated its blue-collar union market, Schlitz closed its Milwaukee plant and departed for the union-unfriendly environment of Arizona. With those moves, Schlitz quickly dropped from the ranks of best-selling beers and became the obscure, cheapo brew you occasionally see today. ---
**Author:** ![August\_West](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/august_west/32/18069_2.png) [@August\_West](https://boards.straightdope.com/u/August_West)\ **Post date:** [May 13, 2005, 10:14pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/51 "2005-05-13T22:14:11Z")
> [@Mr. Roboto](#): > > Have you Looked on a can of “Old Milwaukee” ? > > It says,…Stroh’s Brewing Company Although it may say “Stroh Brewing Company” on the side of a can of Old Milwaukee, I can assure you that there is no such brewery. Stroh Brewing Company is now a label owned by Pabst, who also doesn’t have any breweries. Miller Brewing brews all of Pabst’s brands. So your Old Milwaukee is made by Miller. ---
**Author:** ![danceswithcats](https://avatars.discourse-cdn.com/v4/letter/d/9e8a1a/32.png) [@danceswithcats](https://boards.straightdope.com/u/danceswithcats)\ **Post date:** [May 13, 2005, 10:23pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/52 "2005-05-13T22:23:25Z")
IIRC, the Three Stooges beer was really IC Light in special cans. This thread got me thinking about some of the really cheap beers tht used to be around. When I joined the fire company, there was a soda machine with two columns of beer in it-35 cents a can. Whatever was around $5 a case would show up. Schaefer, Ballantine, Esslinger, Carling Black Label, PBR, Reingold. Ah yes, memories of my misspent youth. 😉 ---
**Author:** ![Weirddave](https://avatars.discourse-cdn.com/v4/letter/w/919ad9/32.png) [@Weirddave](https://boards.straightdope.com/u/Weirddave)\ **Post date:** [May 14, 2005, 5:31am UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/53 "2005-05-14T05:31:36Z")
> [@Ukulele Ike](#): > > > [@danceswithcats](#): > > > > The 30 packs are down here Ukelele Ike along with **Iron City** and Natty Boh. > > Ah, to be drinkin’ in Pittsburgh once again. “Gimme a shotta Carstairs and a bottla Arn.” I’m sorry, you seem to have made an error. What I am sure you meant to post was: > [@danceswithcats](#): > > The 30 packs are down here Ukelele Ike along with Iron City and **Natty Boh**. Ah, to be drinkin’ in Bawlmer once again. “Hey, hon, gimmie one of dem Natty Bohs before I go downy osean”." ---
**Author:** ![JohnBckWLD](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JohnBckWLD](https://boards.straightdope.com/u/JohnBckWLD)\ **Post date:** [May 14, 2005, 1:15pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/54 "2005-05-14T13:15:07Z")
> [@CapnPitt](#): > > Don’t you dare compare Iron City to Rolling Rock! Iron City’s got…got…got…character…An Iron Man > [@danceswithcats](#): > > IIRC, the Three Stooges beer was really IC Light in special cans… If I’m not mistaken, IC also ‘brewed’ **[Old Frothingslosh](http://www.oldefrothingslosh.com/)**: The Pale Stale Ale with the foam on the bottom. Their postergirl, [the 300# Fatima Yechberg](http://www.goodbyemag.com/may00/phillips2a.jpg) graced the cans for a number of years ---
**Author:** ![CapnPitt](https://avatars.discourse-cdn.com/v4/letter/c/edb3f5/32.png) [@CapnPitt](https://boards.straightdope.com/u/CapnPitt)\ **Post date:** [May 14, 2005, 1:53pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/55 "2005-05-14T13:53:22Z")
> [@JohnBckWLD](#): > > If I’m not mistaken, IC also ‘brewed’ **[Old Frothingslosh](http://www.oldefrothingslosh.com/)**: The Pale Stale Ale with the foam on the bottom. Their postergirl, [the 300# Fatima Yechberg](http://www.goodbyemag.com/may00/phillips2a.jpg) graced the cans for a number of years absolutely correct. 🙂 ---
**Author:** ![Beware\_of\_Doug](https://avatars.discourse-cdn.com/v4/letter/b/278dde/32.png) [@Beware\_of\_Doug](https://boards.straightdope.com/u/Beware_of_Doug)\ **Post date:** [May 14, 2005, 10:01pm UTC](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875/56 "2005-05-14T22:01:06Z")
Stroh’s had a bottom-of-the-barrel brand that I believe was sold only in bottle cases. It was either called Goebel or Wiedemann. Both used to show up quite frequently at college parties in Ann Arbor. [Previous page](https://boards.straightdope.com/t/what-ever-happened-to-strohs-beer/302875.md?page=2)