# What happened to my favorite Pop Tarts flavor? **URL:** \ **Category:** Cafe Society\ **Created:** [December 11, 2022, 4:08pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339 "2022-12-11T16:08:28Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [December 11, 2022, 4:08pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/1 "2022-12-11T16:08:28Z")
I rarely ever eat Pop Tarts toaster pastries these days, but they were pretty common when I was a kid. We actually used to toast them—I think these days most people eat them cold right out of the box. In a fit of nostalgia, I decided to try to get a box of my favorites and see if I still liked them. But perusing the aisles of my grocery store, I couldn’t find the right one. It is a chocolate pastry. The icing is white with chocolate specks. The cream filling is white (vanilla?). I don’t know if it had a name. Does anyone remember this one? Did it have a name? Is it still available? I don’t know how to search for it. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [December 11, 2022, 4:17pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/2 "2022-12-11T16:17:05Z")
Looking at the picture at the top of this page > **[Pop-Tarts® | Kellogg's Brands](https://www.kelloggs.com/en_US/brands/pop-tarts-consumer-brand.html)** > > Join us as we celebrate all that is special about Pop-Tarts®: the filling, frosting, and sprinkles that dazzle our taste buds and make us dance with delight! what you describe seems to be the item at top center. But scrolling down through the current catalog of 19 flavors below, that one doesn’t seem to be on offer. Suggesting to me it’s either seasonal or discontinued. ---
**Author:** ![hajario](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hajario/32/171_2.png) [@hajario](https://boards.straightdope.com/u/hajario)\ **Post date:** [December 11, 2022, 4:17pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/3 "2022-12-11T16:17:30Z")
> **[Amazon.com: Pop-tarts Frosted Cookies & Creme Toaster Pastries](https://www.amazon.com/Pop-tarts-Frosted-Cookies-Toaster-Pastries/dp/B0086CWWW8)** > > Shop Pop-Tarts at Amazon.com. Free shipping and up to 15% off with Subscribe & Save. Is this it? You can have some tomorrow. ---
**Author:** ![bordelond](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bordelond/32/150_2.png) [@bordelond](https://boards.straightdope.com/u/bordelond)\ **Post date:** [December 11, 2022, 4:17pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/4 "2022-12-11T16:17:56Z")
> [@Acsenray](#): > > Does anyone remember this one? Did it have a name? Is it still available? I don’t know how to search for it. Search on “Frosted Chocolate Vanilla Crème Pop Tarts”. Looks like they had a few limited releases in the 2010s. The article below is from 2016, so I’m not sure of any more recent releases. > **[Review: Kellogg’s Frosted Chocolate Vanilla Crème Pop-Tarts](https://www.cerealously.net/chocolate-vanilla-creme-pop-tarts/)** > > These are not the discontinued Frosted Chocolate Vanilla Creme Pop-Tarts you once knew and loved. No: these are Frosted Chocolate Vanilla Crème Pop-Tarts!Do you see the difference?It's t ---
**Author:** ![bordelond](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bordelond/32/150_2.png) [@bordelond](https://boards.straightdope.com/u/bordelond)\ **Post date:** [December 11, 2022, 4:20pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/5 "2022-12-11T16:20:34Z")
The Cookie & Cream ones **hajario** posted are still around and not particularly hard to find at our local groceries. They’re not exactly what **Ascenray** was looking for, but it might be the closest thing readily available today. ---
**Author:** ![Lancia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lancia/32/17174_2.png) [@Lancia](https://boards.straightdope.com/u/Lancia)\ **Post date:** [December 11, 2022, 5:15pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/6 "2022-12-11T17:15:19Z")
> [@hajario](#): > > Is this it? You can have some tomorrow. > [@bordelond](#): > > “Frosted Chocolate Vanilla Crème Pop Tarts”. I want to point out that current “Frosted Cookies and Creme” flavor and the apparently discontinued “Frosted Chocolate Vanilla Crème" have the exact same pastry displayed on the box. So my guess is it’s a new name for an older product. Only one way for the OP to find out… ---
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [December 11, 2022, 5:48pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/7 "2022-12-11T17:48:38Z")
@Acsenray , if you do find them, they’ll also be smaller. Pop-Tarts has recently shortened them, in one of those classic “shrink the product instead of increasing the price” moves. ---
**Author:** ![suranyi](https://avatars.discourse-cdn.com/v4/letter/s/e36b37/32.png) [@suranyi](https://boards.straightdope.com/u/suranyi)\ **Post date:** [December 11, 2022, 8:00pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/8 "2022-12-11T20:00:58Z")
A flavor I used to like as a kid but is now hard to find: Unfrosted blueberry. Unfrosted strawberry, which is also good, is trivial to find. Just about any supermarket carries it. But unfrosted blueberry is much rarer. Amazon has it but you need to buy a case. Walmart has it sometimes. Other than that, no supermarkets around here have it. ---
**Author:** ![hajario](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hajario/32/171_2.png) [@hajario](https://boards.straightdope.com/u/hajario)\ **Post date:** [December 11, 2022, 8:03pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/9 "2022-12-11T20:03:16Z")
> [@suranyi](#): > > Amazon has it but you need to buy a case. You say that like it’s a problem ---
**Author:** ![purplehorseshoe](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/purplehorseshoe/32/2996_2.png) [@purplehorseshoe](https://boards.straightdope.com/u/purplehorseshoe)\ **Post date:** [December 11, 2022, 8:21pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/10 "2022-12-11T20:21:56Z")
> [@Northern\_Piper](#): > > Pop-Tarts has recently shortened them, Really? No wonder they seem harder to fish back out of the toaster. ---
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [December 11, 2022, 8:23pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/11 "2022-12-11T20:23:16Z")
They used to be a longer rectangle. Yes, harder to get out of the toaster now. ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [December 11, 2022, 8:42pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/12 "2022-12-11T20:42:31Z")
Thanks for all the replies. I just got a box of the cookies and cream flavor. It’s definitely not the same as the one I liked as a kid. It has a much stronger chocolate flavor and it’s not as well balanced with the filling. Also, it kind of tastes burnt (I had it cold out of the box). One thing I found interesting is that the “Kellogg’s” brand name and logo is no longer displayed on the packaging. Although the small print does note that it was distributed by Kellogg Sales Co. I wonder what’s up with that. Did Kellogg’s spin off the Pop Tarts brand for some reason? ---
**Author:** ![Proudest\_Monkey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/proudest_monkey/32/13257_2.png) [@Proudest\_Monkey](https://boards.straightdope.com/u/Proudest_Monkey)\ **Post date:** [December 11, 2022, 10:32pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/13 "2022-12-11T22:32:10Z")
> [@suranyi](#): > > A flavor I used to like as a kid but is now hard to find: Unfrosted blueberry. > > Unfrosted strawberry, which is also good, is trivial to find. Just about any supermarket carries it. > > But unfrosted blueberry is much rarer. Amazon has it but you need to buy a case. Walmart has it sometimes. Other than that, no supermarkets around here have it. Walmart used to be reliable for stocking unfrosted brown sugar/cinnamon variety–I’d pick up a box every so often. Had I known Kellogg’s was going to DISCONTINUE them, I would have snagged a big supply. Now I’m 😢 p.s. I always toast my tarts ---
**Author:** ![Seanette](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/seanette/32/9139_2.png) [@Seanette](https://boards.straightdope.com/u/Seanette)\ **Post date:** [December 11, 2022, 11:21pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/14 "2022-12-11T23:21:27Z")
I have better luck finding unfrosted in store brands (which generally taste fine to me). I toast mine. They just don’t taste right raw. 🙂 ---
**Author:** ![SuntanLotion](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/suntanlotion/32/16165_2.png) [@SuntanLotion](https://boards.straightdope.com/u/SuntanLotion)\ **Post date:** [December 11, 2022, 11:37pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/15 "2022-12-11T23:37:22Z")
Did anyone ever try their punpkin spice ones? ---
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [December 12, 2022, 1:44am UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/16 "2022-12-12T01:44:58Z")
> [@Acsenray](#): > > One thing I found interesting is that the “Kellogg’s” brand name and logo is no longer displayed on the packaging. Although the small print does note that it was distributed by Kellogg Sales Co. I wonder what’s up with that. Did Kellogg’s spin off the Pop Tarts brand for some reason? Paging @kenobi_65 ! Kenobi\_65 on line 1, please! ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [December 12, 2022, 1:47am UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/17 "2022-12-12T01:47:42Z")
> [@Northern\_Piper](#): > > Paging @kenobi_65 ! Kenobi\_65 on line 1, please! Kellogg’s still makes Pop-Tarts; I haven’t looked at a package in years, so I can’t speak to there being (or not being) a Kellogg’s logo on the package anymore, but this page from the Kellogg’s website (which @LSLGuy shared earlier) clearly shows that Pop-Tarts continues to be one of their brands. > **[Kellanova US | Pop-Tarts Brand Page](https://www.kellanovaus.com/us/en/brands/pop-tarts.html)** > > You’re welcome world. And you’re welcome to help yourself to delicious Pop-Tart-y goodness morning, noon and night. Out of the toaster. Out of the foil. Out of the freezer even (if you’re one of those people). Because we don’t make the rules. Just... ---
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [December 12, 2022, 1:49am UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/18 "2022-12-12T01:49:28Z")
Quick service! And now, about the shrinking Pop-Tarts … ---
**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\ **Post date:** [December 12, 2022, 2:20am UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/19 "2022-12-12T02:20:55Z")
Honestly they’re not good for me … and they’re not that good. So I don’t mind their being smaller. ---
**Author:** ![TRC4941](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trc4941/32/6792_2.png) [@TRC4941](https://boards.straightdope.com/u/TRC4941)\ **Post date:** [December 12, 2022, 3:05pm UTC](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339/20 "2022-12-12T15:05:01Z")
I found that I like the WalMart Great Value and Toast’ems better than Pop Tarts. I like them just warmed enough that they have a little bend in them. Favorite flavors: Brown sugar cinnamon Blueberry Cherry [Next page](https://boards.straightdope.com/t/what-happened-to-my-favorite-pop-tarts-flavor/976339.md?page=2)