You used the C word. Chef. That’s the problem.
The only classically trained chefs who are still doing stand-up, in the kitchen cooking on the network are Tyler Florence and Giada DeLaurentiis. The reason why they still have their shows is very simple: both are eye candy as well as good at what they do.
Anne Burrell, who is one of Mario Batali’s sous chefs (and appears with him on Iron Chef) had a trial show during the Saturday/Sunday morning standup cooking blocks, but it appears to have gotten a brief and singular run. Anne, while fabulous at what she does, isn’t Giada. And she’s too focused on technique and flavor profiles (like Sara Moulton before her) to have the personable thing that wins people over with Paula Deen and Ina Garten, who are also not on the network for their looks. (Though I honestly find both more attractive than Giada, who has a completely outsized head IMO.)
But just as the American palate goes in restaurants, so it goes in what they want to see on their TVs. Rachael Ray makes very basic, flat-flavor profiled, simplistic food filled with more oil than could ever possibly be necessary for any reason whatsoever – just like the chain restaurants which litter our cities, TGI Fridays, Olive Garden, Chili’s, etc. She does it fast, which caters to all the people who claim (and like to claim) that they’re just too damned busy, even when said “busy” is of their own making.
Sandra Lee doesn’t even make food. I believe her entire purpose on the network is to give an ego boost to the people watching whose prior “cooking” experience was frozen Stouffer’s entrees and maybe boil-in-a-bag rice or instant mashed “potatoes.” The only way a non-disabled person beyond adolescence would be incapable of doing more than Sandra Lee does in a kitchen is if they were *non-*functionally illiterate.
I really don’t mind Paula and Ina. At least they’re about food made from scratch, not 95% salt plus some other crap from seasoning envelopes. At least when Paula adds a ton of butter, it’s to bring flavor to the party (as Alton would say) and when Ina uses olive oil, it’s because it’s the proper oil for the purpose, not just because she thinks that the healthy properties of olive oil are an excuse to dump a cup of it into everything she cooks.
But the rest is an exercise in giving America what it wants: crappy food that is no better than they could buy. Home cooking of whole, nutritious food no longer has any value, and Food Network’s priorities reflect that.