# What happenned to AllAdvantage ?

**URL:** <https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154>\
**Category:** Factual Questions\
**Created:** [April 7, 2001, 2:52pm UTC](https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154 "2001-04-07T14:52:54Z")\
**Posts on this page:** 4\
**Page:** 1

<div class="post-metadata">

**Author:** ![The\_Black\_Jackal](https://avatars.discourse-cdn.com/v4/letter/t/4491bb/32.png) [@The\_Black\_Jackal](https://boards.straightdope.com/u/The_Black_Jackal)\
**Post date:** [April 7, 2001, 2:52pm UTC](https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154/1 "2001-04-07T14:52:54Z")

</div>

Does anyone know?

[http://www.alladvantage.com](http://www.alladvantage.com)

---

<div class="post-metadata">

**Author:** ![Saint\_Zero](https://avatars.discourse-cdn.com/v4/letter/s/c4cdca/32.png) [@Saint\_Zero](https://boards.straightdope.com/u/Saint_Zero)\
**Post date:** [April 7, 2001, 6:53pm UTC](https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154/2 "2001-04-07T18:53:11Z")

</div>

Last I’d heard (on slashdot, way back) was that their “burn rate” was horrible. They were forced to dump the paycheck model and go to “Chances of winning prizes”. Whereupon people starting uninstalling that bar with due speed.

I believe they closed, but I’m not sure.

---

<div class="post-metadata">

**Author:** ![maralinn](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@maralinn](https://boards.straightdope.com/u/maralinn)\
**Post date:** [April 7, 2001, 8:46pm UTC](https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154/3 "2001-04-07T20:46:46Z")

</div>

I highly recommend Google, through which I found this in about 5 seconds:  
[http://www.google.com/search?q=cache:www.mediapost.com/full\_letter.cfm%3FmessageID%3D426+alladvantage&hl=en](http://www.google.com/search?q=cache:www.mediapost.com/full_letter.cfm%3FmessageID%3D426+alladvantage&hl=en)

---

<div class="post-metadata">

**Author:** ![maralinn](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@maralinn](https://boards.straightdope.com/u/maralinn)\
**Post date:** [April 7, 2001, 8:49pm UTC](https://boards.straightdope.com/t/what-happenned-to-alladvantage/61154/4 "2001-04-07T20:49:58Z")

</div>

Sorry, I thought the URL would work. It was an article dated 2-2-01:

Sorry to end the week on a depressing note, but yet another  
company - AllAdvantage - has given up on trying to succeed by paying people to look at banner ads as they browse the Web.

A message on the company website states, "We are sad to  
report that the major changes in the marketplace that  
occurred during the last year now require that we close the  
AllAdvantage Viewbar [a window that displayed banner ads  
while users surfed] and our pay-to-surf, sweepstakes and  
other incentive programs.

“Since our founding in 1999, the advertising and capital  
markets have changed so fundamentally that it is now  
impossible to continue our infomediary incentive programs and benefits, including the Viewbar software.”