What if google charged us each time we used it?

You pay those costs regardless of whether or not you use Google. So there’s no financial incentive not to use Google.

Wow, an http content search result? Too new-fangled for me.

http://archie.icm.edu.pl/archie-adv_eng.html

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iPad, hold done the $ button and you get a list of currency related options.

I think I’d be happy to pay a small amount per search. How much? I’m not sure.

It wouldn’t be in Google’s interest, google only has one product, its users. Remember if someone isn’t charging you for something it’s because you’re the product not the customer.

How is a credit card fee equivalent to public ownership of the means of production?

Anyway, what you’re saying is a fundamental misunderstanding of how businesses work. You think that paying a $10 for advertising means the company has to add $10 to the cost of its products. In the real world, fixed and overhead costs and economies of scale often mean that spending $10 for advertising makes the products cheaper.

There is a persistent belief that companies decide how to price their products by adding up the costs associated with making and selling them, and if there is an additional cost involved in making or selling a product, then that cost is automatically passed on to the consumer.

This belief is incorrect. The price of a product is decided to try to be close to the price that maximizes revenue - (price per unit)*(number of sales at that price) which is determined by the market without reference to any costs of manufacture/marketing. Just because more money is spent on an input (advertising) doesn’t mean that the price can increase.

As someone who advertises with google, I will say that if they did that, they would lose a lot of money.

I pay them quite a bit. Usually around $1.50 per click, though it varies almost randomly, it is currently set at about $500 a month. If they were charging you instead, then not only would you stop using them for searches, I wouldn’t be using them for advertising either.

For those who feel I am passing the cost onto consumers, well sure I am, but I am also passing them the cost of rent, utilities, labor, equipment, other advertising venues… etc, that’s what a business does.