# What is SODA (all caps IT related acronym)

**URL:** <https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084>\
**Category:** Factual Questions\
**Tags:** ai\
**Created:** [March 20, 2024, 1:40pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084 "2024-03-20T13:40:50Z")\
**Posts on this page:** 10\
**Page:** 1

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**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\
**Post date:** [March 20, 2024, 1:40pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/1 "2024-03-20T13:40:50Z")

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I got an email from a recruiter

> I’m part of the Trust in Soda Division here at …

I look up Soda. Nothing. I ask Gemini (googles AI bot thingie) and it returns nothing whatsoever.

> **[We are SODA - About Us](https://www.trustinsoda.com/we-are-soda?source=google.com)**
>
> Our reputation derives from our professional and trustworthy team. Our experience, attentiveness and knowledge allow us to ensure we find the ‘perfect fit’ between job and candidate. As a result, we have high client and candidate retention.

**Trust in SODA**

I cannot figure out if that is something like SOLID principles (an IT thing (Information Technology))

Anecdotally, this reminds me of when a recruiter asked me if I knew Terraform and I replied, “You mean like changing Mars into a habitable planet” then yes I do! (At least you can google it it’s a CI/CD (also googable)) IT.

S for Software? D for development?

I am really suspecting S for Scientology as it really seems like you ought to know what SODA is.

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**Author:** ![Johnny\_Bravo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_bravo/32/493_2.png) [@Johnny\_Bravo](https://boards.straightdope.com/u/Johnny_Bravo)\
**Post date:** [March 20, 2024, 1:43pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/2 "2024-03-20T13:43:16Z")

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Bit of a WAG:

> **[Service-oriented device architecture](https://en.m.wikipedia.org/wiki/Service-oriented_device_architecture)**
>
> The purpose of service-oriented device architecture (SODA) is to enable devices to be connected to a service-oriented architecture (SOA). Currently, developers connect enterprise services to an enterprise service bus (ESB) using the various web service standards that have evolved since the advent of XML in 1998. With SODA, developers are able to connect devices to the ESB and users can access devices in exactly the same manner that they would access any other web service.
>  
> This computing articl...

Related:

> **[Service-oriented development of applications](https://en.m.wikipedia.org/wiki/Service-oriented_development_of_applications)**
>
> In the field of software application development, service-oriented development of applications (or SODA)
> is a way of producing service-oriented architecture applications. Use of the term SODA was first used by the Gartner research firm.
> SODA represents one possible activity for company to engage in when making the transition to service-oriented architecture (SOA). However, it has been argued that an overreliance on SODA can reduce overall system flexibility, reuse, and business agility. This dan...

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**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\
**Post date:** [March 20, 2024, 4:03pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/3 "2024-03-20T16:03:25Z")

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Nice going with your wiki-FU - I tried them after google and gemini (kinda the same thing).

However, the first of the wiki’s is about architecture. Somehow related to the “advent of XML” so it was a standard way of communicating. But fine, this is architecture stuff and if you put your XML data on the Enterprise Service Bus you are indeed good to go. Don Draper could do better yet “Trust in XML” would have worked nicely in the late 90’s.

The second wiki is clearly the one we are supposed to trust. Dunno what Madison-avenue-wannabee came up with “Trust in SODA” yet that wiki blames the coining of the term (SODA) itself on a German company.

SODA: It’s the real thing  
SODA: I’m lovin’ it

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [March 20, 2024, 5:33pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/4 "2024-03-20T17:33:05Z")

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> [@Coriolanus](#):
>
> I got an email from a recruiter
> 
> > I’m part of the Trust in Soda Division here at …

If the next word in that quote was ‘Trinnovo’, then all it means is that the recruiter is claiming to work for one of their subsidiary companies named SODA whose website is called ‘Trust in SODA’ (probably because they couldn’t get a simpler version of a domain - this is the company you linked to. I suspect their name SODA might just be some brand name they cooked up to sound cool. Possibly the ‘SO’ part is derived from ‘social’, since they witter on a bit about that on their website; the D might be DevOps or Design and maybe the A is what they added when they decided SOD wasn’t a great brand name.

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [March 20, 2024, 5:34pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/5 "2024-03-20T17:34:46Z")

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Wait. Scratch that. It stands for ‘Society Of Digital Advocates’; cite:

[![](https://img.youtube.com/vi/b-F2Oz_BA5o/maxresdefault.jpg "Trust in SODA | Celebrating our 10-year anniversary! 🥳") ](https://www.youtube.com/watch?v=b-F2Oz_BA5o&t=1s/)

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**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\
**Post date:** [March 20, 2024, 6:51pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/6 "2024-03-20T18:51:15Z")

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> [@Mangetout](#):
>
> If the next word in that quote was **‘Trinnovo’**

Yep, it sure was the next word.

> Trinnovo Group. We focus on specific exclusively retained projects of work.

I didn’t think it relative.

And damn, I liked the D as DevOps till I read your next. Not gonna watch the video.

- ~~Not run by an Eastern Syndicate~~
- ~~Not Scientology~~

It’s not the real thing. It is not the quicker picker-uppper. I can leave home without it.

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**Author:** ![Johnny\_Bravo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_bravo/32/493_2.png) [@Johnny\_Bravo](https://boards.straightdope.com/u/Johnny_Bravo)\
**Post date:** [March 20, 2024, 7:24pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/7 "2024-03-20T19:24:40Z")

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> [@Mangetout](#):
>
> It stands for ‘Society Of Digital Advocates’; cite:

Googling that (in quotes) gets me exactly one hit, to one of their pages, and the phrase isn’t visible unless you scroll all the way to the end of a cutesy embedded timeline.

Pretty amateurish.

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**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\
**Post date:** [March 20, 2024, 7:32pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/8 "2024-03-20T19:32:10Z")

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> [@Johnny\_Bravo](#):
>
> Pretty amateurish.

Sorry, Johnny. I reckon it was diabolically clever. Lots of sublime HTML in that timeline I suspect.

I am starting to trust - nay love - in SODA.

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [March 20, 2024, 7:44pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/9 "2024-03-20T19:44:52Z")

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Honestly, it feels like they chose the name before deciding what the acronym would be.

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**Author:** ![brasstacks](https://avatars.discourse-cdn.com/v4/letter/b/d26b3c/32.png) [@brasstacks](https://boards.straightdope.com/u/brasstacks)\
**Post date:** [March 20, 2024, 7:45pm UTC](https://boards.straightdope.com/t/what-is-soda-all-caps-it-related-acronym/999084/10 "2024-03-20T19:45:13Z")

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All hail Satan! I mean SODA
