It is a myth that hydrogen caused the Hindenburg fire. The fire was ignited by and mainly fueled by the coating on the airship. There are many references to this eg http://www.e-sources.com/hydrogen/safety.html.
Driving around at 100km/h in a 2 tonne steel box with a tank containing 60 L of volatile, highly flammable hydrocarbons doesn’t seem to get much bad press.
Check out the latest issue of Scientific American – their cover story is on this subject.
Sadly, this is not one of the articles they have chosen to provide for free on their website.
The article says that the cell would cost about $15. It’s not powerful enough for a car but it’s a step in the right direction. And I like the idea of using your garbage to power your appliances.