Regardless if it is called selfishness, self interest or enlightened self-interest, it all pretty much comes down to taking care of yourself and forgetting about the rest of the world. That type of thinking is the opposite of what you need to build a social or political movement.
BJMoose has hit the nail firmly upon its head.
I loved Smapti’s idea…
I can see it now…
Mother: Linus, why are you spending all that time on the computer? You really need to get out and meet a nice girl.
Linus: I’m a solider Mom. I am on the front lines bringing the revolution to America.
Mother: Soldier… revolution … you are 385 pounds and failed gym class four times in high school. What do you mean revolution?
Linus: Relax Mom - its the new libertarian strategy … we have all been assigned a message board to make 25 daily posts extolling the virutes of libertarian thought.
Mother: And which board do you have?
Linus: I have the “Love Your Golden Retriever” board… but if I do a good job I hope I can move up to Theforce.net. Thats where all the heavy hitters play.